Gold Rush Publishing
Elk Grove, California, Sacramento
Elk Grove, California, Sacramento
We provide first-rate publishing, graphic design, printing and web design services. We design book covers, flyers, display ads, postcard ads, and more. If you need signage, advertisements, or product packaging designed, we can do it! We’ve been doing graphic design for more than 20 years.
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Describe your creative process.
My basic approach is to find out the client's concept for the design, as well as asking them what feeling they want their product to evoke. I may suggest some ideas, as well. (I'm a very visual person, and I tend to think of promotional pieces like a "movie poster" for a product.) Once a design idea is settled upon, I create a few drafts or "concept pieces" for the client to review. Their feedback tells me if I'm heading in the right direction in terms of design. I'll create the piece and send a low-res version for the client to review and ask for feedback. Any requested adjustments or changes are made, and another low-res version sent for approval. Once a design is approved, I send the final, high-resolution image to the client in whichever format is desired/needed (.TIF, .JPG, .PDF, etc.). All original source files are also available, should the client want them.
What information do you need from a client before you can start work?
I need to know the specific dimensions of the product and how the images I provide will be used. The specifications for an image being used in an HD 720 video are different from an 8.5x11" flyer being printed on 100# gloss paper with full bleeds. If you have pre-written copy and photos I'll need those, as well (and if you need me to obtain royalty-free art or photos for your project, let me know).
What do you love most about your job?
The creative process and hearing a client say, "Wow! That looks great."
What inspired you to start your own business?
I've always loved creating and I quickly determined that publishing my own books was more advantageous than writing for other companies. When I first got involved in publishing, I didn't have the money to hire different creatives, so I taught myself a lot of necessary skills and wore a lot of hates. Graphic design was one of those skills and I loved it.
Why should our clients choose you?
When it comes to building on your brand or creating a promotional piece or product packaging, I have several advantages going for me. I have Speed, Experience, a Love of technology, and something that I call “Visionovation.”
Speed: My turn-around time on projects is faster than a pit crew at the Indy 500! Combine that with a high-speed Internet connection and you’ll be seeing deliverables in no time. I have literally churned out brand campaigns, including full social media platform integration, as quickly as 72 hours.
Experience: I have nearly a quarter century of experience in the publishing and marketing industries. I've done work for government agencies, corporations, publishers, and nonprofit corporations.
Love of Technology: I'm a nerd, and I love technology. I'm the “early adopter.” I love the latest software, high-speed Internet connections, and 3-D printers. Not only do I know how to create and deliver, I know how to do it quickly (and digitally).
Visionovation: The Merriam-Webster dictionary defines vision as “the act or power of imagination; unusual discernment or foresight,” and innovation as “the introduction of something new; a new idea.” That’s my philosophy in a nutshell. I use my imagination and foresight to develop new ideas and I bring those ideas to fruition. I am a visionary, plain and simple.
If you’re ready to give your brand, product or marketing material a boost, contact me today.
Graphic Design
I know graphic design. I have more than two decades of experience in the graphic design and publishing industries. Whether you’re looking for a stunning cover for your new book, professional quality business cards, or an advertising flyer for your business, I'm ready and able to help! I can create: Book Covers, Magazine Covers, Display Advertisements (for print or online), Business Cards, Banners, Postcards & Flyers, Stationery, Brochures & Rack Cards, Gift Certificates & Loyalty Cards, Personalized Office Products, Invitations, Address Labels, Announcements, Promotional Products, Holiday Cards, Photo Gifts, Signage, …and more!
Video Editing
I can produce your promotional video from start to finish, including preparation of storyboards, shooting, editing and final production. I have experience producing short promotional videos, up to 10 minutes in length. Perfect for an online promotion, television ad, or other promotional use. I can create: Commercials (30- or 60-second), Book trailers, Film trailers, Fundraising videos, Crowdfunding videos (e.g., Kickstarter, IndieGogo, et al), Public Service Announcements (PSA), Product explanations, Training videos, Tutorials, …and much more! Virtually any kind of video you need.
Brand Development
I provide professional branding and marketing services to a range of clients. Whether you just need a logo and tagline, or a complete package, including graphic design and brand implementation across multiple social and multi-media platforms, I’ve got you covered! I will update or recreate your brand’s identity so that it resonates with your customers, and I can create deliverables you need with your new brand, including an updated style/usage guide.
Print Brokering
I provide print brokering service to our clients. Whether you’re printing a dozen posters fliers or a million voter registration forms, we’ve got you covered! With access to a network of modern, responsive printing facilities around the country (including Northern and Southern California, Florida and Ohio), I strive to get you the best quotes for your print job. Our printers can handle full-service digital and sheet-fed printing, as well as complete in-house mailing services. My past clients include book publishers, game manufacturers, nonprofit entities, and large government agencies. Because of the nature of the printing industry, and the many variables involved in each project, we don’t post “instant quotes” online. To ensure the best possible price for you, I ask that you please contact me for a quote on your project. I promise you, the price will be lower than you expect!
