GardenCertificate of Excellence 2019
Shoreditch, Greater London, EnglandElite Pro (3 Reviews)
I offer bespoke branding services such as brand research, brand strategy, tagline creation, brand creation, packaging design, brand guidelines, brand application guidelines, retail design, animated logos and much more.
134 Curtain Rd, London EC2A 3AR, UK
Describe your creative process.
I like to understand as much as I can about the end customer, the relevance and relationship that the brand has with them, as well as the vision and inspiration of the client. I work quickly with firstly building out a visual positioning, once this is agreed I start to apply the brand options across core items, such as pack, signage, interior etc.
I would say I am quick, reliable, honest, friendly, and very experienced.
What information do you need from a client before you can start work?
Who are your demographic?
What is your geographic reach - local? international? global?
Who are your competitors?
What is your price position - value? mid tier? premium? luxury?
What is your usp, why should people choose you over your competitors?
What are your channels to market - website? high street? social media? urban?
What do you love most about your job?
I love that all projects are different, with different challenges, I love to find what makes something special, and what makes someone engage with a brand over another.
What inspired you to start your own business?
I love all things design / creativity, and wanted to build my own future.
Why should our clients choose you?
Passion, | experience | polite | easy going nature | award winning | fast.
Branding design and packaging design.
Over 25 years of branding and packaging design experience, working at many renowned branding agencies, worked on clients such as Coca Cola, BT, Royal Mail, Etisalat, Eurotunnel, Sainsbury's, L'Oreal and many more
Creative Director / Designer
Branding by Garden
From January 2012 to present.
Creative direction and design, very hands on and very experienced.
Working with Sainsbury’s for over 12 months, we have helped them achieve record growth in their non food sector, from brand research and customer perception, through brand strategy, naming, customer brand journey, brand creation, brand implementation, and creating guidelines for the brand as well as packaging and labelling and photography and comms language (above & below the line). The rebrand of Sainsbury’s Tu was launched on the 18th June 2013. From research analysis, brand strategy, brand creation, brand guidelines and implementation we played the lead and core agency role. Working in close cooperation with Sainsbury’s non-food team we helped understand the demographic and position the Tu brand in line with consumer expectations. An important aspect of the re brand was to ensure the solution was carefully aligned to both the customer experience and the Sainsbury’s supermarket offer. It was important that the brand was not seen simply as a side-line to the primary grocery offer but as a credible fashion offer in its own right. We developed the tagline “live your style” to be closely reflective of this strategy and Sainsbury’s ‘Live well for less’ proposition. http://brandingbygarden.com/tu-sainsburys/
Afriquia is Africa’s largest forecourt brand, with over 500 stations located across north Africa. Afriquia forecourts have used the wave in its canopy since the 80’s, and as such has become an iconic element to their brand, which was one of our challenges. The brief was to re vamp their forecourts, taking what had been before, the wave canopy, the bright colour palette, their blue, and to make a warm, friendly and national forecourt brand. http://brandingbygarden.com/afriquia/
Garden undertook a brand refresh project for the car shuttle brand of EuroTunnel. There were clear objectives for the rebrand, we worked closely with the EuroTunnel team to create a cohesive brand strategy and identity design that will be launched in phases. Further to this Garden were commissioned to refresh the EuroTunnel sub brands in order to create consistency and fall in line with the strategy we created. http://brandingbygarden.com/eurotunnel-re-brand/
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