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Friddle's cakes

Peckham, Greater London, London

(82)
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‘19 Certificate of Excellence, 2019

About

What started as a hobby, has proved to be a real journey and the start of an insatiable passion for cakes. I’ve always been a creative and started life as a graphic designer, working with top advertising agencies. Being able to combine my creativity with my hobby sounded ideal and so I started Friddle's cakes in 2014.

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Reviews (82)

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5/5

82 customer reviews

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11 March 2024

I am not usually a cupcake fan, I think they are beautiful but usually too sweet. BUT MY MIND HAS BEEN CHANGED! I have tried six of the different cupcakes from Friddles Cakes over the course of a couple of weeks, after finding this secret little haven, and decided that I would breakdown my thoughts on each one, because I noticed a negative review recently that is just a load of rubbish. Carrot cupcake - beautiful taste of cinnamon. Not too overpowering. Firm, moist sponge, perfect balance of icing, cute little icing carrot on top! 🥕 Caramel cupcake - stunning. The caramel flavour was evident in the sponge too!?it had Beautiful decorations and not too sweet, it looked as lovely as it tasted and I was impressed that it wasn’t super sweet but just the ‘essence of caramel’ (I don’t know how to word it, go try it!) ✨ Chocolate cupcake - flavour tastes just like a chocolate bar, best chocolate cake I have ever had. Usually I find that quite a lot of chocolate cakes taste like they are pretending to be chocolate. But no, the sponge on this cupcake is fudgey and perfect and I feel like I found what I’ve been looking for (I had given up on chocolate cakes for a while) I’d love to try it warm next time 😍 Lemon cupcake - everything you could want from a lemon cupcake, tastes like lemonade in a cake! I need to try it again though, just to be sure…🤪 Coffee cupcake - you can definitely taste the coffee but it wasn’t too overpowering - not too sweet and very delicious- I love coffee so this is a new favourite for me. Like a latte in a cake and so creamy and delicious 🤤 Pink icing cupcake - so pretty and cute! This was the first one I tried from friddles and it was the perfect sweetness - I took the bottom off and made a little cupcake burger and it wasn’t too crumbly so I could enjoy it neatly - very generous with the icing which wasn’t too sickly and very creamy! I was impressed, and it’s actually what led me to try more because I only got the first one because I liked Em (owner, awesome) and the cake was my favourite colour. It has converted me to Friddles cupcakes! 💖 Overall, I was amazed at the consistency of the quality of the cupcakes! I will be going back, and I hope to get my birthday cake there (oh did I mention, SHE DOES MADE TO ORDER CAKES TOO) More...

Reviewed on Google Maps

8 March 2024

Great cakes - best in greenwich

Reviewed on Google Maps

8 March 2024

Amazing baker, fantastic cupcakes and cookies!

Reviewed on Google Maps

8 March 2024

I had the great pleasure of having 3 slices of different flavours sent to me via post. Professional boxed too. Friddles cakes tasted amazing, so delightful in every mouthful. It was light and fluffy and very moreish 😋 I wish I'd lived local as I would devour her cakes on a daily basis. More...

Reviewed on Google Maps

8 March 2024

Friddle's Cake is an absolute gem in the world of confectionery. From their delectable assortment of cakes to their impeccable customer service, every aspect of my experience with them has been outstanding. What truly sets Friddle's Cake apart is the exceptional service provided by the owner, Emete. Not only is she incredibly artistic and gifted in design, but she also works tirelessly to ensure that every customer receives not only a delicious cake but also a memorable experience. Her professionalism is evident in every interaction, from the initial consultation to the final delivery. What makes Emete even more special is her delightful personality. She is so funny, positive, and welcoming in her interactions with customers, adding so much fun to the entire experience. Asma x More...

Reviewed on Google Maps

8 March 2024

Just wanted to say thanks for the stunning mini cake. Had lots of positive reactions from the event and it was more than enough for the 8 people, so we're are greatful for the recommendation

Reviewed on Google Maps

8 March 2024

Amazing cakes, quality and Taste can not be beaten. Can’t wait to order again x

Reviewed on Google Maps

8 March 2024

My daughters Baptism cake was made by Emete at Friddles Cakes and I must say, it was quite frankly the BEST cake we've ever tasted. It didn't last 2 minutes. All the kids came back for 2nds and 3rds 😆🤦🏼‍♀️ And I had to hide some for me and my partner, otherwise we wouldn't of got a look in. Best cake by far. Very happy customer and can't wait for the next excuse to buy a cake haha x More...

Reviewed on Google Maps

8 March 2024

I absolutely love Friddles cakes. I’ve had a lot of cakes but there’s something about friddles cakes that just taste incredible. My wedding cake was by her, birthday cakes too. I also enjoy having the biscuits, cupcakes she bakes fresh, basically everything she bakes is amazing. I highly recommend her and her service she provides. Thank you for making the best cakes. We appreciate you. More...

Reviewed on Google Maps

8 March 2024

Been using Friddles cakes for a very long time, cupcakes, birthday cakes, cookies all yummy fresh and delicious.

Reviewed on Google Maps

8 March 2024

I have been getting my cakes from Friddles for many years now, A friddles cake has been the best part of many birthday celebrations, I wouldn’t go anywhere else for a bespoke cake she just gets the design and always delivers. Recently I ordered Friddles valentines cupcake box and what can I say the presentation was spot on and the flavour 👌🏻 the cake was moist and fresh with the sweet butter cream on top. If you haven’t tried one you are missing out. More...

Reviewed on Google Maps

8 March 2024

I was given the "Butter cream, drip cake" course for my birthday and what a gift it was....it was the best day I have had in a while. There were 3 of us in the class, so the course was very much a 1:1 experience. Emete is an amazing teacher. Baking is my hobby that i hope to mske a part.time job but I need to refine my decorating skills..That was EXACTLY what I did on Sat. Emete imparted so much of her knowledge and expertise. The experience from start.to finish was incredible. I was left her besutiful kitchen with invaluable skills and top tips to take my baking to another level. I cannot wait to go on her next course! More...

Reviewed on Google Maps

8 March 2024

I have ordered a number of cakes from Friddles cakes! All have been so amazing ! The taste, decor and customer service all extremely amazing and all so professional. Always goes above and beyond.

Reviewed on Google Maps

1 March 2024

Cupcakes looked really nice, but the taste was below average.

Reviewed on Google Maps

1 March 2024

Cupcakes look so gorgeous but missing flavour and taste. The cream was way too heavy and greasy, and it felt like it's full of artificial colours. Also, the base sponge was dry and tasteless. More...

Reviewed on Google Maps

15 February 2024

Just had an amazing experience working with Friddle's Cakes who created a SPECTACULAR cake for my son's first birthday party. From the very start all communications were warm, professional and very detail-oriented. They took my vision and really brought it to life - and it went above and beyond my expectations. Friddle's Cakes are a cut above the rest and I could not recommend them enough. More...

Reviewed on Google Maps

15 February 2024

Excellent cakes and amazing service. We had our baby’s first birthday cake made here and the process was perfect, we allowed some artistic freedom with our ideas and the result was a masterpiece. Also good for a coffee and a cupcake after a long walk in the park. More...

Reviewed on Google Maps

15 February 2024

I had a chocolate cupcake. It was the nicest cake I've ever had. The topping was beautiful I could eat a barrel of it. Thank you

Reviewed on Google Maps

15 February 2024

Ordered a bespoke cake for my husband's birthday. It turned out way better than I could have hoped - and was surprisingly delicious!

Reviewed on Google Maps

15 January 2024

We had our 7 year olds birthday party there for 9 children. It was fantastic! With dancing and cupcake decorating, the children were never bored. The staff were incredibly friendly and dealt with last minute changes with ease! More...

Reviewed on Google Maps

15 January 2024

We love this bakeries cakes and cookies.we always visit when at greenwich

Reviewed on Google Maps

15 January 2024

I’ve been so impressed with Friddle’s Cakes. I sent a watch design to Emete and the cake turned out better than expected - guests were complimenting the design and taste all evening. It’s always a good sign when people do a double take and don’t immediately spot it’s a cake. 100% recommend this business. More...

Reviewed on Google Maps

15 December 2023

It doesn’t get better! 💪

Reviewed on Google Maps

15 November 2023

We celebrated my daughter’s 13th birthday at Friddle’s Cakes and bought her the Bake Off competition as a gift. We were 13 girls and 2 adults competing and we absolutely had an amazing and wonderful time! Emete and Ebru have a magical energy . Organisation was flawless and timing was perfect. Girls created beautiful cakes and we had an unforgettable 13th birthday thanks to Emete and Ebru. Thank you so much for today!!! We’ll definitely come back!!! More...

Reviewed on Google Maps

15 October 2023

Em is amazing!she made our wonderful wedding cake that not only was beautiful and perfectly matched my bouquet but also delicious! Everyone was so happy and loved both flavours!we couldn't be more happy and we could feel the love she put into doing it! More...

Reviewed on Google Maps

15 October 2023

We have used Friddle's Cakes for several of our boys birthday parties. We have had incredibly artistic Under the Sea, Dinosaur and Football cakes. They are as delicious as they look and loved by the kids and adults. Very professional service with clear communication and we have received the cakes in perfect condition/on time etc. Would highly recommend. More...

Reviewed on Google Maps

15 September 2023

Reviewed on Google Maps

15 September 2023

Very happy and impressed with the service and cake. I wanted a cake for my partner's 40th and was a bit unsure about the design for it (as he likes so many different things! ) Emete was really helpful with suggestions and to narrow down ideas. Settled on a Spiderman Marvel comic book style as as two books (see pictures). The process was simple to get the quote, etc and collected from Friddles Cakes in Greenwich which was easy too. Was so impressed with the look of the cake and it was delicious (it was vanilla sponge with strawberry and buttercream filling, coated in white chocolate ganache and covered in fondant). Would definitely order again and would highly recommend if you want a special cake for a special occasion. More...

Reviewed on Google Maps

15 September 2023

Absolute show stopper of a cake ! Looked amazing - got the spec exactly right and my wife and all the guests for her 50th were in awe of the design (and the taste). Easy to contact, good communication and excellent service, has a passion for perfection. Went the extra mile for perfection. Well worth the money 👏👏 More...

Reviewed on Google Maps

15 August 2023

I called to ask some questions, but the lady on the phone was incredibly rude and arrogant! My husband even noticed her attitude because the phone was on speaker. I live only 10 minutes away and had planned to take one of their classes. However, after this experience, I won't be calling, ordering, or taking any classes from them. For a business to be successful, they should prioritize being polite when dealing with customers on the phone FIRST! More...

Reviewed on Google Maps

15 August 2023

Reviewed on Google Maps

15 August 2023

I’ve done multiple classes at Friddles Cakes and a Mother’s Day workshop and would 100% recommend. The quality of ingredients and tools we get to use are excellent but most importantly the tutorials provided Emete are fantastic and have greatly helped me to improve my own cake decorating skills. Emete makes the classes fun and others the perfect balance of helping and letting you make your own (recoverable mistakes). I can’t wait to sign up to my next class. More...

Reviewed on Google Maps

15 August 2023

We love Friddle's cakes. We have been extremely happy with the love and care that goes into everything we order. They also taste out of this world. They are knowledge and extremely helpful. We also love all the seasonal items. Would never go anywhere else now. Absolutely lovely lady. I mean just take a look at her work. Fabulous More...

Reviewed on Google Maps

15 August 2023

The most talented cake maker in London, BY FAR!! Em is just lovely, besides creating the most beautiful AND tastiest cakes I’ve bought, she is professional, clean, efficient and always delivers sterling service with everything I’ve ever ordered and always wants to accommodate you as a client. I just can’t recommend her enough, the possibilities are endless with her designs and I’m constantly in awe of all she has created for me! Thank you so much, can’t wait for the next beautifully crafted cake!! 😁 More...

Reviewed on Google Maps

15 August 2023

FRIDDLE'S CAKES - AMAZING & FAB ALWAYS If there were 10 stars I'd rate Friddle Cakes 10 stars and more... Emete is my forever go to for all my cakes. .. If I get married Emete will be making my cake that's how trusted she is with all my orders. I think I'm on order number 5 in the space of 1 year... the proof is in the pudding. I see how hard this lady works when I make enquiries at 1am and get replies to them. Thank you for making our occasions special!!! More...

Reviewed on Google Maps

15 August 2023

We ordered a two tier cake for our son's christening and it was amazing. Nothing budged in the heatwave and everyone commented that the taste more than lived up to the look. Absolutely gorgeous cake from a very talented baker! More...

Reviewed on Google Maps

15 August 2023

Thank you so much for such an incredible party! Your attention to detail and thoughtfulness in every aspect of the afternoon was truly wonderful. The cat theme cake decorations, balloons and THAT cake were exceptional! Thank you for going above and beyond to make my daughters birthday so special. She loved every second (so did I!). We will definitely be back! Lucy xx More...

Reviewed on Google Maps

15 August 2023

I placed an order for a two tier cake for my daughter's 2nd Birthday. From the offset, the communication and customer services was lovely. The flavours, taste and texture were amazing. We received many compliments from our guests. I would highly recommend this company. More...

Reviewed on Google Maps

15 August 2023

My wife organised an Hawaiian themed birthday party for my 70th and wanted a cake to match. Em came up with suggestions which we discussed and the end result was the most amazing two tier Hawaiian extravaganza of a cake. !! We and our guests were completely blown away. It was a shame to cut it, but when we did it was absolutely delicious. Overall, a brilliant job and we can’t recommend Em and Friddles Cakes too highly. More...

Reviewed on Google Maps

15 August 2023

Fabulous cake for 90th birthday, it looked beautiful and tasted great too. Brilliant service and would definitely recommend using them.

Reviewed on Google Maps

15 April 2023

We have had a lot of cakes from Friddles cakes over the last couple of years and we wouldn't go anywhere else. The service is always on point and the cakes taste absolutely amazing. We've even been to one of the couples workshops and it turned out to be an amazing afternoon with more delicious cakes and cookies at the end of the event. Here's just 2 of 11 cakes we've had in the last 2 years. More...

Reviewed on Google Maps

15 April 2023

I had an amazing experience doing the Mother’s Day lite baking workshop. Fun, clean, great atmosphere and Emete is such a wonderful instructor. I highly recommend - so glad to have this in our community. More...

Reviewed on Google Maps

7 July 2019

Emete makes the most amazingly designed cakes which are delicious!! Has brilliant ideas but also takes great care to get the design you want. Great service x

Reviewed on Facebook

27 June 2019

World class, bespoke creations, i have a few of my favourites amongst them Pamela

Reviewed on Facebook

9 June 2019

Wonderful cake for our 3-year-old’s birthday! Thank you!

Reviewed on Facebook

13 April 2019

Had a baby shower cake which not only looked amazing but tasted amazing too and then a week later I had my little boys 2nd Birthday cake made by Friddle’s cakes and once again it was perfect in every way!

Reviewed on Facebook

25 February 2019

I had THE most beautiful cake made by Friddle’s cakes for my daughters 1st birthday. It was nothing short of perfect! Tasted and looked amazing! Highly recommended!

Reviewed on Google Maps

4 February 2019

I had THE most beautiful cake made by Friddle’s cakes for my daughters 1st birthday. It was nothing short of perfect! Tasted and looked amazing! Highly recommended!

Reviewed on Google Maps

5 September 2018

Emete made this cake for our wedding. It tasted better than it looked and looked better than any wedding cake I’ve ever clapped my eyes on. The amount of effort that went into this cake is more than even what you’d try and guess. The commitment, eye for detail and pursuit of excellence or nothing earns her more accolades than we could ever give! More...

Reviewed on Facebook

2 September 2018

breathtaking cake for our wedding ❤

Reviewed on Facebook

Q&As

That I work for my self and I'm allowed to be as creative as I want to be. But it;s the look on the customers face I get the real buzz from, that wow, or tears of joy or a good old hug. I love it. Im a small part of someone else big day and that it self is a privilege.

I felt I lost my soul to the design industry after I had my children, so hat was a hobby became such a passion and took a risk to see if it would work as a full time job.

I go above and beyond what I am asked to do. I get beyond excited when I am doing a wedding cake, just look at the cake I have done and if you like what you see just get in touch. Happy to meet up, chat over the phone or via email.

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