Fresh Impetus Ltd

Fresh Impetus Ltd

Fresh Impetus Ltd is a verified pro service provider Certificate of Excellence 2019

Fresh Impetus Ltd locationWhitstable, Kent

(2 Reviews)

Fresh Impetus is a full-service marketing consultancy… but we’re no regular agency, we’re way more than that. We’re a small team of industry experts which are flexible in every way (no puns please!), delivering big agency expertise but with a personalised approach and a sensible price tag. We combine years of experience and tech know how with a dash of creativity to create marketing strategies and communications that generate new business and get results.

Our expertise spans the complete marketing mix. Which simply put, means that we work seamlessly across all media whether it’s online, print or mobile communications to provide total continuity for our clients wherever, however and whenever they engage with their customers. From Social Media, SEO and Content Marketing to Print Advertising and Direct Marketing, we can help.

Furthermore, we’re friendly, straight talking and deliver a service that’s easy to understand and flexible to consume, whether you’re a budding startup or well-established SME. So, if you need help with your marketing or simply have a question, just get in touch… we promise we don’t bite!

Our Leadership:

Hi, I’m Ben. I’m a Chartered Marketer with 10+ years experience in developing innovative, cost-effective marketing strategies and communications for ambitious businesses. I started Fresh Impetus alone and learned to treat each client as the most important client. This ethos will never change and I remain an integral part of every engagement Fresh Impetus fosters, working closely with every business to drive their marketing forward, generate new customers and help them grow.

I’m a digital marketing fanatic, as you have to be to compete in today’s world, but strongly believe there is no “one size fits all” approach. As such my expertise spans the entire marketing mix which allows my business (Fresh Impetus) to offer the complete spectrum of marketing services in a flexible, scalable manner which can be tailored to any business and budget.

So if you are looking for a genuine alternative to the bigger agencies and would like to benefit from the expertise and insight of a hands-on marketing director, look no further.

Fresh Impetus Ltd Reviews

Fresh Impetus Ltd Reviews


Review of Fresh Impetus Ltd by Tim Molony
5 23/02/2018 Tim Molony

Fresh Impetus are fantastic to work with. Ben has a very commercial approach to marketing which is very rare these days in a marketeer and is what every business requires. They very quickly understood what my business needs where and have a great understanding of the whole marketing mix including implementation and analysis. I would highly recommend working with Fresh Impetus.

Review of Fresh Impetus Ltd by James Lewis
5 13/02/2018 James Lewis

Fresh impetus really do what it says on the tin! Easy to work with and very creative they help you drive towards a marketing goal with confidence.

Fresh Impetus Ltd


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Services provided by Fresh Impetus Ltd

Fresh Impetus Ltd Services

Marketing Strategy & Support

Transform your marketing with the knowledge, skills and strategy of a Chartered Marketer; it’s not just consultancy, but a heady mix of creativity and tech know how which combined gets results. Strategic direction, simply delivered. Dedicated marketing expertise… without the ball-and-chain From problem-solving your marketing challenges, to fire-fighting a PR crisis, or simply working out where your business is going and how you’re going to get there. We’re on your side, developing real tangible solutions to your marketing requirements. It’s about identifying your business needs and providing the answers. We take the time to understand your business, then deliver achievable strategic plans. We take away your marketing problems and let you focus on what you do best. We’re your own dedicated marketing director without the employee ball and chain. Strategic marketing direction… whenever you need it most We’re flexible and prepared to muck in wherever your business needs us. We can take ownership of your entire marketing function or simply deliver some additional expertise and support to ensure you’re firing on all cylinders. Whether you need a strategic plan to action yourselves or a team of specialists to implement for you. We’re your marketing sidekick ready to help whenever you need us most. So, if you want to develop an effective marketing plan, take a new product to market or simply require some fresh marketing direction, we can help.

Marketing Campaigns

End to end campaign management; it’s not just delivering your brand and message through every communication channel, but ensuring your customers connect at every conceivable opportunity. A complete, integrated campaign designed to generate new business. Start to finish, simply delivered. An entire marketing campaign… without lifting a finger We can literally do it all, from research, strategy & planning to implementation & analysis. Clearly defined and simply delivered. We are heavily client-focused, and we’ll never lose sight of your business goals, branding or ideals. We deliver integrated marketing campaigns across multiple online and offline communication channels which are effective & profitable – all on a silver platter. Complete marketing direction… with a clearly defined outcome We’re like a strategy “whizzkid” (a.k.a. Chartered Marketer) creating your campaign from scratch – defining the objective, target market & audience, how best to reach them, but most importantly establishing exactly what success looks like. Realistic, achievable outputs that fuel sales and help businesses grow. So, if you want to connect with customers across multiple channels, drive new lead generation with a unified message or simply promote a business offer at every customer touchpoint, we can help.

Search Engine Optimisation (SEO)

Transform your websites visibility with the “art” of SEO; it’s not a magic trick, but proven techniques that improve your websites rankings on Google and it’s search engine buddies, so your customers can find you. Website growth, simply delivered. The art – and science – of SEO… at your fingertips High natural rankings cannot simply be bought, but we can build them for you. We won’t bamboozle with technical jargon but we do understand algorithms (sorry, that’s the last techie word we promise!) and how to improve a website so customers will actually find it. We don’t believe in complication, so our service is simple & transparent, blending truly riveting, customer-focused content with cutting edge on-site optimisation and the kind of off-site link building which can make or break a campaign Long term results… tailored to your budget Our campaigns are flexible to individual business needs and budgets. Purposefully delivered without confusing technical acronyms or a shocking price tag, so every customer can understand exactly what they receive. We can provide it all, from keyword research, to page speed analysis and conducting an audit, through to specialist link building, all the way up to an ongoing monthly service. Our SEO strategies put you in the right place, at the right time. Time after time. We scorn at “jiggery pokery” and only deliver tried and tested, best practice SEO tactics that deliver long term results. So if you’re looking for some quick “dirty” wins (which inevitably will come back to bite!) we’re not for you, but if you want to build your brands authority and increase your online visibility the right way, we’d love to help. How much? We only offer white hat, best practice optimisation techniques that Google and other search engines love. Tried and tested tactics with a simple, flexible “pick-n-mix” approach that can be scaled to any size website or budget (large or small!). Every solution we offer comes with clearly defined monthly deliverables, so you can understand what you’re paying for and why. No so-called magic, no hard to understand jargon, just intelligent search marketing for a sensible cost.

Social Media Marketing

Connecting with your customers wherever they may be. It’s not just “liking” and “tweeting”, but crafting a professional social presence to support your online profile, building both the authority and reach of your brand. Fully managed, simply delivered. Increased brand visibility… across all digital touchpoints We cut through the social “noise”, harnessing the power & reach of social media by delivering clear, concise messages to your target audience that will keep your brand on the tip of their tongues. Our tactics build brand authority and ensure your business is represented positively across the entire digital landscape, so when the opportunity arises, your business is “front and centre”. Connecting with customers… at every opportunity We’ll determine what social media channels your business really needs to dominate, and make sure that you do. We’ll make sure your brand posts regularly, interacts positively with your customers and audience, and delivers a consistent brand message at every opportunity. So, if you need help building your social presence, connecting with an audience or simply delivering your brand messages online, we can help. How much? B2B social media management for a sensible cost. Our packages are designed to be simple and cost effective, providing increased social exposure and brand visibility across the digital landscape whilst building your businesses perceived subject authority which ultimately drives new website visitors and business opportunities.

Content Marketing

Creating high quality, relevant content that your market needs; it’s not just ‘content creation’, but building brand authority and skilfully placing your organisation as subject matter experts who influence opinion. Creative curation, simply delivered. Beautifully crafted content… without the writer’s block The key to truly effective organic online growth is ‘content marketing’. It’s a fact. Content is not only “king” but the lifeblood of all effective digital marketing campaigns. Which means, regularly producing high quality, engaging content is essential for any business that wants to perform. This may sound daunting, but it doesn’t have to be. Fresh Impetus simplifies the process, working with businesses of all sizes and industries, to create truly engaging content that is discovered by the right audience and more importantly heeded by the market. This not only establishes your business as a true authority within the industry, it makes your customers – real and potential – aware of that fact. A complete content strategy… that builds brand authority Our service is both simple and flexible, but always geared for results. From strategy, planning and content creation to delivery and outreach, we take ownership of your entire content marketing process, which doesn’t finish with the final keystroke but when the last “drop” of value has been extracted and the maximum exposure achieved. We are client-focused and have a strong bias for action, so if you need help creating an effective content strategy, establishing your organisation as a true thought leader, or simply creating engaging content that brings more paying traffic to your site, we can help. How much? We deliver beautifully crafted content marketing for a sensible cost. From strategy, copywriting, design & deployment to promotion, lead generation & beyond, we offer a “pick-n-mix” style service that is completely flexible to your business and budget. We’ll tailor a package to your exact requirements and deliver a consistent flow of content that fuels your digital strategies.

Email Marketing

Delivering your brand straight into potential customer’s inboxes; it’s not just about catching the eye, but creating the need to find out more. Harnessing email technology to deliver a captivating message direct to your customers. Targeted communications, simply delivered. Hitting your targets… with a clear message Email is a powerful tool, never more so than when in the right hands. Writing a marketing email that isn’t blocked, deleted, or even simply ignored as ‘spam’ is no easy task. Your brand must entice and your message be seen, to ensure your customer takes action. From design and delivery, to campaign analysis and follow up, we are masters of the art! A cost-effective tactic to reach customers on mass. We have years of experience with email marketing, and know exactly what kind of messages stop the reader in their tracks to click, read, and act. A simple, effective channel for successful lead generation – mastered! Creative, timely emails… that simply deliver results We make profitable use of a valuable resource – your mailing list! Whether it’s your own business database or a targeted contact list, few companies realise what a goldmine this data can be, because they don’t have the time and specialised skillset needed to make the most of it. But after all, that’s where Fresh Impetus comes in. We can make sure that “mine” starts producing opportunities. So, if you want to reach potential customers on mass, increase brand awareness, advertise your latest offers or simply drive engaged visitors to your website, we can help. How much? Professional copywriting, eye-catching design, delivery expertise and years of experience combine to deliver creative email marketing campaigns that get results. From one-off sends to full campaigns, you get a reliable, creative service for a sensible cost.

Direct Marketing

Reaching your target market directly, quickly and cost effectively; it’s not just “any old” flyer but a creative campaign to catch you customers eye without distraction and when it matters most. Direct contact, simply delivered. Precise communications… to reach your audience Direct marketing is another arrow in the quiver, helping you hit the customer “bullseye” wherever that may be. We blend customer insight, with a splash of creativity to deliver action provoking messages directly to your customers. Whether the best solution is a mail shot, a door drop or even a simple flyer handout, we can help you hit your targets. A complete campaign… from concept to doorstep We can do it all, from campaign strategy & creative to print & deployment. We’re also experts in multi touchpoint campaigns, seamlessly blending direct marketing with digital and ensuring every customer is connected with and any opportunity realised. So, if you want to connect with your audience one-on-one, or simply deliver brand messages directly to your customers, we can help.

Public Relations (PR)

Craft your brand’s image in the eyes of the world. The right story, delivered hassle free to the right audience at the right time. Brand nirvana, simply delivered. Every brand has a voice… make sure it is heard We craft the story that needs to be told and deliver it to the audience that needs to hear it. The premise and process simple, but the promise effective. From amazing copywriting & media targeting to mass distribution – our PR tells your brand story to an audience that wants to listen. Your stories captured… and delivered to the world Our service captures the news and stories you want to shout about before delivering them seamlessly to the world. So, if you want to improve your brands reputation, highlight your businesses charity efforts or simply distribute company news & updates to a wider audience, we can help.

Design & Branding

Delivering eye catching designs for any requirement. Your branding may begin with your logo, but it certainly doesn’t end there! Whatever your project needs, from flyers to websites, we have the creativity and flair to deliver everything – right, and right on time. Intuitive design, simply delivered. Quick, brilliant, no-nonsense design… that gets attention Your brand is central to everything we do. Digital, print, point-of-sale, you name it – we bring artistry, technology and consistency so our designs make an impact and make your brand memorable. We design beautiful adverts, logos, printed collateral, responsive websites, signage, point-of-sale brochures, digital banners, HTML emails and just about anything else you could, would or should imagine. Consistent creativity… for your entire brand But what if the brand itself is the problem? Don’t worry, if your brand is letting the side down, or its simply time to reinvigorate it, we have the creativity and experience to develop it – everything from your brand assets and logo, to what your brand represents and how it should be conveyed – messaging, tone, style and vision. We can deliver a consistent new brand that will get you noticed. So, if you want to revitalise your brand with a full makeover, develop a new website or perhaps simply create some new printed brochures, we can help.

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