Fresh Focus is a Creative Studio Management Consultancy helping to streamline, maximise and increase productivity. Offering over 21 years design experience, which includes Marketing, Packaging and 16 years publishing experience producing books, magazines, annual reports and brochures.
5 customer reviews
Malcolm Hame
Graphic Design
We were very happy with the work done for us by Michael Charles and the excellent service we received. We had very prompt replies to our queries and will certainly return if we need more design work in the future.
nicola shulman
Graphic Design
I approached Fresh Focus Studios through Bark, to find a book designer for a small print-run recipe book I was writing. Michael Charles of Fresh Focus design was exactly the man I hoped to find.
He made a disparate bundle of recipes into a handsome book. He did everything - design, layout, printing and making a fine hardcover book exactly how I had envisaged it. He provided an excellent illustrator. He was helpful and collaborative at every turn. I had strong views about how I wanted it to look, but no very clear idea of how that translated into design at the practical level. He did everything without troubling me, but kept me involved at every stage, and updated me regularly about the book's progress.
I could not be happier with the finished product nor with Fresh Focus' s professionalism and expertise. The prices were competitive ( I approached a number of other designers to tender for the book as well) and the price structure straightforward and transparent. I would certainly use Fresh Focus studios again, and I highly recommend them for anyone who wants to get a book designed and made.
More...
Tristan Rooney
Graphic Design
First time i needed some drawings doing and it was painless. I had something in mind that i sketched out and they delivered.
Anything that i could see that i may want changing was done quickly and efficiently.
More...
Shiva Nejad
Graphic Design
As a professional Fine Art designer for years, due to my engagement in other business and the lack of time, I decided to ask a graphic designer to design my Logo.
I believe, I was so lucky to find a great talented, professional and creative ARTIST like Michael.
Based on my amazing experience with him, if you are looking for shifting the level of the presentation of your business into a CONTEMPORARY style I DO recommend to choose the 5 STAR Artist Michael.
More...
John Doughty
Michael is a great creative leader for any project. He's extremely strong at both a high level overview level, or in the detail, working with, and developing teams, to deliver strong solutions. I'd happily recommend Michael to any business, looking to develop it's proposition, and build a coherent brand message, and story. More...
Describe your creative process.
The creative process begins with a short survey followed by a call video or just audio to discuss the brief this will help establish what would define success to you and the end-user, what the tone of voice is of the brand/company and put together timeframes to deliver the project. The timeframes will include initial concepts, approval and 2 rounds of amends, then move onto the first and second draft for the design assets. Two rounds of amends can be taken in before finalising the files for production.
What information do you need from a client before you can start work?
Information needed ideally would be who's the Target Audience/the end user, including age range, disposable spend, sex and location. Where is it being used and why? What's the key benefits from the offer? Is there any supporting analysis? Has the copy provided been proofread and edited? Is it digital or print format? What's the spec and are there contact details for the production team?
A digital survey can be provided with all the necessary fields to help gather all the necessary information. When a brief is put forward without these key questions being answered it often leads to confusion, numerous time-sapping amends, a non-cohesive design with unpredictable results.
What do you love most about your job?
Combining a passion for photography with a love of food photography, design and all creative things in life. Always inquisitive and eager to learn, Fresh Focus are inspired by the worlds of art, graphic design, food and photography.
Why should our clients choose you?
I offer a breadth of expertise covers a wide range of experience and industries that will help ensure a productive and creative guidance for your business.