Foundations Marketing Group
New York , Manhattan
New York , Manhattan
FMG is a brand development agency dedicated to the wine & spirits, travel & hospitality, gastronomy, and luxury goods sectors. We redefine market positioning and product intrigue through memorable storytelling, captivating experiences, and beautiful creative design.
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What makes a great website?
A great website needs to be user-friendly across platforms and aligned with the overall brand aesthetic as well as the market strategy. It has to instantly captivate and engage its target audience and needs to be the core to a fully integrated, successful digital strategy.
What questions might you ask a client when starting a new project?
We will be focused inquiring about their overall business direction and desired outcome, and how they see the particular project or service we are undertaking to align in order to get them to their objectives. We want to make sure we fully understand the client's challenges and expectations.
Describe your creative process.
Our creative process is collaborative and depends on what stage of brand development we are requested to provide. Our aim is to have complete alignment with the overall brand strategy. The ideation phase allows us to explore different paths to the same result. This, in turn, provides a foundation for the ultimate execution, depending on client direction.
What information do you need from a client before you can start work?
We do a complete onboarding, starting with an intake form. The level and demands of this phase depend on the Scope of Work.
What do you love most about your job?
We have fascinating clients. I love our team's ability to innovate and see the gaps in the market place and help our clients find their path to success. In our execution, we get to apply our creative, strategic thinking to design, positioning and all manner of communications.
What inspired you to start your own business?
I wanted to create a fully aligned service model as my experience in brand development has been fully focused on developing winning strategies. In order to have successful and aligned execution, it is best if teams are working in concert for the greatest benefit to the brand. Multiple agencies and specialties simply can't deliver that seamless solution. As well, our fine wine and spirits expertise transcends the category, and also allows us to deliver a high level of work for luxury goods/CPG, hospitality, and culinary sectors.
Why should our clients choose you?
It is our focus on brand strategy for each client that defines the foundation of success, regardless of the specific service we provide. We are not here to provide superficial, band-aid measures. We build brands inside out and deliver consistent execution across all levels of service.
PR & Events
We provide media outreach with results in leading publications such as Vogue, Huffington Post, Forbes as well as delivering industry related, B2B outlets. Our Events Management team provides an experience that is aligned with overall brand aesthetic and desired outcome.
Social Media
We provide curated editorial content development and management across any and all social media platforms, as defined by the brand. Depending on what digital assets we have available, we also create appropriate photographic images for our clients. Aside from high engagement levels, we work closely with the PR team to amplify all appropriate brand content.
Strategic Marketing
The foundation of every brand is the right strategy. As category and brand architects, our aim is to help our clients develop or tweak a strategy that allows for long term success. All of our services, in turn, are strategically driven within the market's context.
