Faceless Marketing

First impressions are everything and that includes your company’s web & mobile presence. Did you know almost 46% of your visitors will judge the credibility of your organization based on how your website is designed.

Your website design determines whether you get the chance to win a potential client’s business. Web functionality goes hand in hand with web design – if your website isn’t looking the way that you aim to, your customers won’t try to figure it out.

We develop engaging websites that speak clearly and directly to your target audience. Our compelling designs showcase your brand personality and key attributes. We build or improve business websites so they are easy to use, both internally and client-facing. You save time managing your site and take potential customers from interested to engaged.
Our Approach

A web site is the most important component of your company’s marketing plan. It’s the central hub for your messaging efforts and should have all other marketing materials allocated to it. With our in-house designers, we recognize the fact that usability, functionality, visualization, and responsive mobile layout are four of the most important factors when designing interfaces or web sites. Using this strategy, we work with you to ensure that your messaging and marketing goals are realized with the designs we create.

Are you ready to start your website or redesign? Reach out to Faceless Marketing for a FREE quote. Call 1-800-357-1299 or Shoot us a Message Here.

What Is Digital Marketing?

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.
Paid Search

Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads that are targeted to a particular audience.

PPC ads are flexible, visible, and most importantly, effective for many different types of organizations. They are also contextual advertisements—adsthat appear when a person is searching for a particular keyword or term.

digital-marketing
Search Engine Optimization
Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.SEO can almost be viewed as a set of best practices for good digital marketing. It enforces the need for a well-constructed and easy-to-use website, valuable and engaging content, and the credibility for other websites and individuals to recommend you by linking to your site or mentioning it in social media posts.
67% of all the clicks are from the first 5 listings on a search results page
71% of searches resulted in a page one Google organic click.
Content Marketing

Have you heard the expression, “Content is king?” If not, you have now. Great content is the fuel that drives your digital marketing activities:

It is a key pillar of modern SEO
It helps you get noticed on social media
It gives you something of value to offer customers in emails and paid search ads

Creating clever content that is not promotional in nature, but instead educates and inspires, is tough but well worth the effort. Offering content that is relevant to your audience helps them see you as a valuable source of information. On top of that, resourceful content makes it less likely that they will tune you out.

Are you ready to rock your digital presence to increase traffic, engagement and more? Faceless Marketing can be your go-to marketing firm that you can depend on to give you the best results on digital marketing. Get a FREE quote. Call 1-800-357-1299 or Shoot us a Message Here.

What Is Public Relations?
January 15, 2017
Blog, Public Relations

What Is Public Relations? Building strategic relationships between your brand and the media with captivating press releases & story pitches, while building the media and public interest in your brand, product or event.

The business world of today is extremely competitive. Companies need to have an edge that makes them stand out from the crowd, something that makes them more appealing and interesting to both the public and the media. The public are the buyers of the product and the media are responsible for selling it.
What’s Your Story?

PR people are storytellers. They create narratives to advance their agenda. PR can be used to protect, enhance or build reputations through the media, social media, or self-produced communications. A good PR practitioner will analyze the organization, find positive messages and translate those messages into positive stories. When the news is bad, they can formulate the best response and mitigate the damage.

Building strategic relationships between your brand and the media with captivating press releases & story pitches, while building the media and public interest in your brand, product or event.
Building Credibility

Public relations boosts an organization’s credibility because it’ll operate through numerous trusted intermediaries. Plus, these intermediaries communicate to a certain audience which looks to them to filter out all nonsense. If messages are chosen to be communicated, they’ll gain credibility due to the intermediaries’ credibility.

Get to the heart of the issues in your community with well-managed, community events and sponsorships. We set up the perfect pairing with local events, non-profits and co-op functions that will bring the attention to your brand and business. Sponsorships are built-in creative formats to maximize the “wow” factor.

Public relations provide a service for the company by helping to give the public and the media a better understanding of how the company works. Within a company, public relations can also come under the title of public information or customer relations. These departments assist customers if they have any problems with the company. They are usually the most helpful departments, as they exist to show the company at their best.

PR also helps the company to achieve its full potential. They provide feedback to the company from the public. This usually takes the form of research regarding what areas the public is most happy and unhappy with.
What We Offer

Faceless Marketing can provide the Public Relations needed for you to achieve your company goals. We can provide media coverage through print, television and radio while we create the buzz for people to be talking about your company, product or service. Call us today to see what we can do to enhance your public profile.

Our teams of writers have a sharp eye for detail and a keen sense of what makes an attention-grabbing story. We are fast, accurate, and creative while providing relevant and valuable content. From Internal Marketing to ensure the company culture is explained, felt and understood by the team representing the brand to Direct Mail or External marketing pieces that will deliver your message to your target market properly to presenting news worthy angles on getting the media coverage you would like for your business or product/service.

Some PR Services include: (call us and ask us for details)

Offline and Online Newspaper and Magazine Campaigns

Interviews on Talk Radio

Local and National TV appearances

What is Guerrilla Marketing?

The term “guerrilla marketing” was first coined by Jay Conrad Levinson in his 1984 book of the same title, and has since become an important section in many marketing textbooks. Basically, guerrilla marketing is about investing time, energy, and (particularly) imagination into a campaign, instead of primarily money. Guerrilla tactics use unconventional communications, often in unexpected places, and focus on low-cost strategies that make a high-impact impression. (See also Non-Traditional Marketing)

Creative-Guerrilla-Marketing

Guerrilla marketing is a marketing and advertising technique that uses unconventional methods and techniques to promote a product, service and/or organization.

Guerrilla marketing relies on unique and unorthodox practices to gain prospective customers’ attention and interest. It is typically interactive in nature and tends to be less costly than typical marketing tactics.

As part of guerilla marketing tactics, unconventional marketing methods are used instead of regular media channels, to keep the costs low. Consumers or customers are targeted in the most unusual locations to add in the surprise and shock element. Bringing in consumer engagement as part of the campaign can be of more value, but is not required. Apart from these basic guidelines, there is no fixed pattern of doing a guerilla marketing campaign because no rules are followed.

Faceless Technologies can be your go-to marketing firm that you can depend on to deliver results and increase your ROI. Reach out to Faceless Technologies for a FREE quote. Call 1-800-357-1299 or Shoot us a Message Here.