Expressions By DesignCertificate of Excellence 2019
Boise, Ada(7 Reviews)
Expressions By Design is a graphic design and printing company. I use the latest design software by Adobe. I am a trained expert with over 19 years in the print industry. My extensive experience and longevity provided a very comprehensive understanding of the importance of color profiling, file types and creating art files that will be appropriate for the application you need.
I believe that being a good listener is one of the key components to fulfilling my client's wishes. I strive to work within the parameters that you have in terms of time, money and the longevity and scope of the services that you require. I believe that I have the experience to know the right questions to ask so that I can have a better understanding of your current and potential future needs so that I can do the best job for you in the beginning. If you are not sure of your direction on your project, I work very hard to try to get to understand who you are, what you are trying to accomplish and the message and style you are trying to convey.
It is important for a designer to stay on top of current trends in the marketing and design industry. Everything from fonts, colors, textures, and structural visual balance is critical in providing a design that is easy to work with and appropriate for your field.
I also provide printed materials such as business cards, stationery, promotional materials, POP displays, signs and more. I work with several manufacturers and vendors to provide my clients with business promotional materials or I simply design and give the files to you to take wherever you desire.
Here is a list of common graphic design jobs I complete:
-Logo Design and Branding Packages and Branding Guidelines
-Digital and Print Marketing Designs
-Social Media Design Packages
-Banners and Flags
-Print Services and POP Displays
-Real Estate Agent Branding and Marketing /Sign Packages
-Ad and Marketing Design
Expressions By Design Reviews
Expressions By Design
Expressions By Design Q&A
What information do you need from a client before you start work?
To be efficient and to help you achieve your goals, it is important that you can articulate a general direction for your project and have an idea of what you would like. The more concise direction you provide me with, it will enable me to minimize time trying to guess what you are looking for. It is wonderful if I have examples or images of things that you like such as colors, fonts, shapes, and textures. If you are starting a project that will be expanded upon in the future such as a logo and branding package, it is critical to plan ahead. Think about things like websites, marketing materials, social media, letterhead, email signatures, business cards etc. Think of questions to ask me. I have a lot of experience and might be able to direct you in various avenues that will save you time and money in the future. I appreciate when my clients know the critical factors to their project such as a timeline or a limited initial budget. It helps me to prioritize my services and how best to meet your needs.
What sorts of printing projects do you usually cater for?
We print business cards, mailers, brochures, sell sheets, letterhead, NCR forms and much more.
Signage, flags, POP displays, political and real estate signs and large format printing.
Describe your creative process.
DESIGN BRIEF: I meet with the client in person or over the phone and have a design brief where we discuss your project at length. It is critical to understand your goal and needs.
RESEARCH: Once a sufficient amount of general information is gathered, we jump into researching more about your company, industry or competition to get a sense of the target customer's vision or researching current trends.
BRAINSTORM AND CONCEPTUALIZATION: Identifying keywords related to the company and its product or service is a common practice at this point. These words will be used to inspire possible visual representations of the company or project. Once ideas begin flowing onto the page in text form, visual symbols and shapes will begin to take form also.
DRAFT PRODUCTION: Digital implementation is usually executed using Adobe Illustrator. We take the ideas that we have come up with to give you the initial designs that we will send to you to review.
CLIENT FEEDBACK: Now that a number of options have been created, the most effective choices are presented for your considerations. At this time, we conference and go over changes. There are normally several rounds of revisions.
DELIVERY: Once the client is happy with the resulting design, we will produce a variety of file types that can be used for various outputs. It is our responsibility to provide you with all of the file types that you would need for any type of job. Also a package with all of the approved fonts and colors if we are designing a logo or branding.
What information do you need from a client before you can start work?
Personal contact information for verification of identity. After our initial consultation and in moving forward with beginning work on your project I require a retainer deposit that will be applied to your final invoice. The amount will vary depending on the scope of services rendered.
What do you love most about your job?
There are many things I love about my job. It is a very thoughtful, challenging profession. It requires a lot of problem-solving figuring out the best ways to communicate important messages in visual form. I love that every day is different and that you are creating unique things on a daily basis and no 2 jobs are the same.
I am the kind of person who likes to push myself to improve my skills, this is a constantly changing industry with frequent changes in technologies, new theories, new sources of inspiration. This is why this is my perfect career and my 19 years has been so rewarding.
Overall, I think the thing I am most passionate about is being thorough and educating my clients about what I am providing them with. I do not just "DO" a logo. I provide you with a complete package that includes fonts, files for use in printing and separate files of the same images used for displaying on screens. There are a few very important facts that consistency and professionalism in the application of the design that is being produced. Printers and monitors are not the same and if you do not understand the difference between RGB color profiling and CMYK for printing, your images can have very drastic color shifts.
What inspired you to start your own business?
I do not believe everyone is meant to start their own business. I had been running and growing another company for 17 years. It began with just myself and the owner and went from 50,000 in sales (in 1999) to over 500,000 with 9 employees and various contractors in 2016.
I am a hard worker and I am not afraid of things like self doubt, failure. I am a tenacious, precise, ambitious and resourceful. I thrive in an environment where I am not stifled by others. I am an expert in my career and know what it takes to be successful in this industry. I have an extensive amount of experience in the field spanning across everything from photography, signage, screen printing, embroidery, billboards and media. I am also a good leader and teacher. With 16 years of helping building another company, it was time for me to build my own.
Why should our clients choose you?
I have 19 years of uninterrupted full time experience. I ran a sign manufacturing and design firm. Having my background start in manufacturing has given me an extensive training in the area of creating artwork across all types of manufacturing. Whether for print, screen or fabrication, I know what you need.
I have worked with thousands of clients over the years and know what I am doing. I listen carefully, I know the questions to ask to help clarify your needs to do the best I can do. I know what I'm doing and have no problem guaranteeing my work. I will provide you with the best possible service and am confident that you will have a great experience.
Since I am new to Bark, I want to insure the quality you will receive. If you copy the link attached, you will find my name mentioned in many comments.
From January 2000 to June 2017.
I was the senior graphic designer with speciality in logo/branding, marketing material design and print, media designs and sign design. I was one of the founders of the company and left last year to start my own company but working alongside them for my sign and print manufacturing. During my 17 years with the company, I was also in charge of operations. There were many large projects such as working with land developers and builders putting together all of their graphics for subdivisions. I created the branding, designed the signs, coordinated sign manufacturing and installation of the signs. For the marketing, I made sure that whoever needed access to any aspect of the design in the projects had access to all applicable file types, fonts, colors and material details for consistency during the duration of the project.
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