Everbound Marketing
San Diego, California, San Diego County
San Diego, California, San Diego County
Everbound Marketing is a San Diego based marketing agency that is committed to helping businesses succeed through cutting edge digital marketing strategies. We are a multi-faceted marketing agency that takes on various marketing projects with an unquenchable appetite to master the online marketing game in order to provide more businesses with better tools, better strategies, and unbeatable results.
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What makes a great website?
Design
Simple is often times better. You want to give people enough information to know who you are and what you do, but also keep it simple, clean, and responsive. It's also helpful to add elements that are unique from what others in your space are doing.
Pixels
A pixel is a beautiful piece of code you can install on your website or landing pages to track exactly who is visiting your site. This code then stores information about these visitors for you to either re-target them in your online marketing or generate “lookalike” audiences based on their online profiles.
Trackable Metrics
When conducting any online marketing strategy, make sure every metric is trackable so you know exactly how much it’s costing you to acquire a new lead or customer. These metrics should also inform you which areas in your campaign need improvement so you can optimize the process for success as opposed to guessing.
Optimizing for Sales
Your website needs to give people a simple and clear “call to action” so that they do not get distracted from what you have to offer them. Just as it is important to inform people of what you do and who you are, it is of equal importance to turn prospects into customers by giving them strong incentives to take the next step.
What questions might you ask a client when starting a new project?
What do you sell?
How do you price it?
Who is your ideal customer?
What is the biggest problem your business is facing?
How much does it cost you to acquire a new customer?
What is the lifetime value of a new customer?
Describe your creative process.
Vision
We begin by discussing the current issues and goals of your business in detail by asking a few crucial questions. From there we will know which marketing channels and tools will be best to start with in order to help you get on the right track.
Strategy Development
Once we understand your vision, we will send you a proposal that outlines which strategies we recommend, what to expect, and what it will take to accomplish the desired results.
Project Deployment
Upon the approval of the proposal, we will immediately begin building out the campaign or carrying out the plans within our strategy. The first month is always a discovery process while various elements are tested in the market and campaigns are optimized for ideal results.
What information do you need from a client before you can start work?
We send a very simple form for our clients to fill out depending on which service they need to be fulfilled. This keeps things straightforward and time sensitive.
What do you love most about your job?
The question we constantly ask goes something like this: “Is there a system, tool, or strategy that will provide better results while simultaneously making business more simple or cost-effective?” Luckily, with the power available online, the answer is usually “YES!” and it’s our duty to implement that for each of our clients. This is a very fulfilling aspect of what we do.
Our purpose is to help as many businesses possible utilize the power of online marketing to experience the most efficient and profitable ways of growth. The better we can do this, the better we can serve our communities and economy at large which is what we love!
What inspired you to start your own business?
I grew up in Northern California and originally I ran a photo/video service based business. After graduating from California State University of Fullerton in 2014, I quickly learned that digital marketing was crucial to stand a chance in the market. The more I learned about it, I became increasingly fascinated by how these strategies could be used to help so many other businesses stuck doing things the hard way. So I decided to combine my photo and video skillsets along with digital marketing to help other businesses surpass their plateaus. I have been blessed to work with a diverse mix of clients, allowing me to gain a deep understanding of what it takes to help a business grow, and I continue to learn more every day.
Why should our clients choose you?
1. Transparency – Being straightforward and honest throughout the entire process so there are no surprises or misleading information.
2. Integrity – Ensuring fairness while assessing the risks and rewards for both parties so that trust can be built and a strong partnership can be established.
3. Loyalty – Committed to the vision of my clients and ultimately striving to take their business from where it is now to where they want it to go in the long run.
4. Collaboration – I see the work as a team effort to ultimately better meet the needs of the people, which will, in turn, have a bigger impact on the community a large.
5. Improvement – Strong work ethic is the key to growth. Success is celebrated, but areas of improvement are constantly sought out to become more valuable for my clients each day.
