Ericaceous Limited

Ericaceous Limited

Ericaceous Limited locationBalcombe, West Sussex

(5 Reviews)

Ericaceous Limited is the trading company of Eric Barfield. Eric offers internet marketing consultancy services to SMEs and is also an artist/painter. It may at first seem like a strange mixture but there are many parallels in the discipline of portrait painting and online marketing. Both services require a high degree of observational skills, empathy, creativity and attention to detail.

Eric had a long career in digital marketing which started after graduating in Computing Science from Imperial College in 1987. After working at Logica and then Philips, in 1993 Eric co-founded SilverDisc Limited a digital marketing agency now based in the Midlands. Eric left SilverDisc in 2012 to focus on a few local clients in the South of England and pursue an artistic career which took him into teaching art for a few years. In 2017 Eric started taking on new clients in digital marketing and is now looking to grow Ericaceous into a local marketing consultancy business.

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Ericaceous Limited Reviews

Ericaceous Limited Reviews

Review of Ericaceous Limited by Shelley Baxter
4 28/02/2016 Shelley Baxter

I first visited Eric's studio in the Open Studios in Dorking last summer where he and another were exhibiting their latest work. It was fun to talk about the art techniques that he'd used and Eric was full of encouragement and tips on drawing and mixing colours. I learnt that he invited professional artists to come and teach at the studio. I joined a small weekly class using acrylics for the first time, having spent a few years doing watercolours which I'd enjoyed. But I learnt to love the freedom of acrylics and the intense vivacious colours. Each week was fun and different and we became a close knit group drawing on each other's strengths. I can highly recommend it.

Review of Ericaceous Limited by Nikki Ellis
5 Nikki Ellis

Eric is a great teacher,who cares about his students and developing their art, I could not recommend his classes more highly.

Review of Ericaceous Limited by Carole Simmons
5 Carole Simmons

It was such an enriching experience to move from only knowing how to draw ‘stick people’. Eric’s classes are small and well-structured, so whatever your level, you get lots of personal attention from a talented and inspiring teacher, learning alongside others, in a relaxed and friendly setting.

Review of Ericaceous Limited by Alison G Saunders
5 Alison G Saunders

If you are looking for life drawing classes, this is the pace to go. Fantastic teaching, support and encouragement. Eric is offering full days, half days and evenings this year but you will need to act quickly as places get snapped up.

Review of Ericaceous Limited by Samantha Rivett
5 Samantha Rivett

I did one of Eric's art courses last year and I thoroughly enjoyed it. He really does take you out of your comfort zone and makes you try new things. I really found some new techniques that I was good at and that I really enjoyed doing and I know I will carry on using them. He also really make you look at things differently and has really good tips and techniques when drawing the human form. I would recommend this course to an budding artist! I felt that I learnt so much!

Ericaceous Limited

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Ericaceous Limited Q&A

Ericaceous Limited Q&A

What makes a great website?

A great web site should deliver the objectives it was set up to achieve.
From a business owners point of view it's about cost effectiveness. Is the money spent on maintaining the web site and promoting it online justified and how is "success" measured? Objectives vary from clients who want a web site to promote their business and generate sales leads at a specific "cost per lead" to others that just want a "presence" that shows credibility in their industry sector.
From a business customers point of view it's about how well the web site "completes the visitors mission" and if the experience of navigating the web site is intuitive and pleasurable. It's also about how well the web site conveys the brand values of the company being promoted through the visual imagery and text ("voice" ) of the web site.

What questions might you ask a client when starting a new project?

What are your specific business objectives and how will you measure the success of your project?

What do you love most about your job?

Meeting new people and helping them to achieve their business objectives through mutual respect and hard work.

What inspired you to start your own business?

After working for larger corporations for the first 6 years of my career, running my own business offered me greater flexibility with work-life balance and the freedom to choose the projects I undertook.

Why should our clients choose you?

I have experience, creativity and intelligence which I apply generously and productively to achieve your business marketing objectives. If you are looking to outsource and/or improve the marketing of your business then I can help.

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