EP Marketing Ltd

Otherwise known as Search Engine Optimisation, SEO is the work that goes into ensuring your site gets picked up by Google in SERPs (this is a jargon free zone – SERPs stands for Search Engine Results Pages). An integral part of this is keyword research, which consists of identifying the keywords or phrases that your potential audience are searching for and making sure the best ones are included in your site, so quite simply, the people you want to see your website can find you. It isn’t all keywords - it’s also about bounce rates, mobile friendliness, security, word counts and above all usability (and breath). If all that is gibberish to you, don’t panic – give us a call and we’d be happy to talk you through the whole lot.

Not all social media works for every business, and we won’t try to tell you otherwise - if you’re in the engineering sector, it’s unlikely you’ll strike gold on the 18-29 year old dominated Instagram platform. However, there is some social media for everybody, and hitting that sweet spot is our speciality. We’ve generated tangible, measurable returns for our clients across the spectrum of social media platforms, either through consistent posting campaigns or paid, target advertising. People are spending more time than ever in the digital realm, so why not speak their language?

In the age of spam, you might think that email marketing is dead. However, that’s far from the truth. 82% of B2B and B2C companies are currently using email marketing technology, and for good reason. With even more capabilities than ever, you can tailor the design and delivery of your email marketing down to a tee, as well as pulling valuable data from the response afterwards. Email marketing is more than just blindly sending an email and hoping for the best – it’s about strategy, targeting and maximising ROI. Luckily, we’re well versed in what makes potential customers tick, and with hundreds of successful campaigns under our belts, we can turn your newsletter into a go-getter.

Panic not – this is a jargon free zone. PPC stands for Pay Per Click, and that’s exactly how paid Google advertising – known as Google Adwords – works. Paying for Google Adwords means your website and business will appear further up in the Search Engine Results Pages, allowing you to attract more of the customers that are looking for services exactly like yours. Advertise locally or globally, all the time or at certain times, and only pay when somebody clicks to visit your website or call. The behind-the-scenes of Google Adwords & PPC can be confusing, and your account will need maintaining to maximise results – that’s where we come in. We’ll monitor the performance of your ads for you and liaise directly with Google on your behalf, whilst you reap the rewards.

Your brand is more than just your logo – it’s your company ethos, your business direction, your brand story. What does your brand say to potential customers? How does it make them feel? How does it make them react? Many sectors are now over-saturated, and so branding can be the difference between winning clients and losing them to your competition. We’ll work with you to craft a brand identity that boasts the best of your business, but most importantly, that also sets you apart so you’re more visible to your audience. A fusion of design and strategy, an effective brand identity can take your marketing efforts to the next level.

Fail to plan, and you’ll plan to fail. Overused clichés aside, enacting a measured and realistic marketing strategy is vital to maximising the ROI of your marketing efforts. A random spattering of activity here followed by a spontaneous few boosts there are likely to fall on deaf ears – your marketing efforts need to link together in a cohesive relationship, whereby you’re never letting your name slip out of your customer’s mind. We specialise in 12-month strategy plans, the likes of which include fundamental business, competitor and client analyses as well as a timeline of plotted activity.

Is it time to see your name in lights? Whether you’re looking for vehicle wraps, shop signage or a shiny new brochure, we’ve got you covered. From the initial concept and design all the way through to the delivery of the final product, we liaise directly with you and our professional printers to produce elite quality goods at the best possible price. More than that, we can even distribute your printed items for you. That’s right – no more stuffing envelopes in a blind panic and hoping for the best. Instead, we’ll acquire the data, package up the goods and send them out on your behalf, monitoring the response and executing a fully-thought out campaign that will keep the phone ringing.