Great apps and websites are focused on the user, which means having a clear idea of who they are, where they are in their journey and what you want them to think, feel and do on the site and with the app. Instead of asking yourself, 'What do I want to say about myself?', start by asking 'What do my customers want to know and what do I want them to do?'
Our website personalisation tools mean that you can create personalised experiences for individual customers rather than just a generic, one-size-fits-all site. These tools are only usually available on enterprise-level web platforms and can therefore help you stand out from your competition.
Globally, 60% of web searches are now made on mobile devices (Hitwise, 2017), so it's a given that your site should work on mobile. But research by Smart Insights, shows that only a small number of people will use only a mobile or a desktop. Instead, they use multiple devices. These 'multi-channel customers' expect a consistent multi-channel web experience. If your business isn't delivering it, your competition will. So, the challenge is to create a single site that delivers a consistent experience whatever device is being used to view it.
What's more, whether you're looking to deliver that customer experience on a mobile app, a responsive website, or a fully adaptive website, speed is of the essence. Connecting customers with your content quickly will lower bounce rates, increase engagement and, ultimately, conversions (Walmart reported that by reducing their page load time by one second they saw a 2 percent increase in traffic, and every 1/10 second decrease of page load time saw an incremental conversion of 1 percent). So, our sites are built to be lightning-fast as well as beautiful.