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Version28

SE9, London

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‘20 Certificate of Excellence, 2020

About

We are not your average agency. We live and breathe start-ups and growth. We understand every step of the process from idea to IPO. If you’re looking to scale your business through marketing, investment, or both, we’re here to help.

Our Directors and team have been working in the start-up and high-growth space for more than 50 years combined.

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Reviews (4)

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5/5

4 customer reviews

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15 July 2022

Highly recommend any growth business to work with v28 to accelerate their performance. Pete, Rob, and the team have been simply amazing to work with. Together we developed a completely new website, revamped our go-to-market strategy, and took the ideas into execution. Love working with them. More...

verified
19 July 2020

Marketing Agencies

A breath of fresh air to work with these creative geniuses. I couldn't recommended this company highly enough, got our brief first time and overwhelmed us by what they have produced for us thus far. We intend to work with Drop in the long term. More...

18 November 2019

Drop provided us with excellent partnership during an intense time as we set-up our business. They provided expert advice and guidance, in addition to excellent execution under tight deadlines. We would highly recommend them and would not hesitate to use them again. More...

10 November 2019

Drop don't just deliver leads. They deliver the right kind of leads. They worked with us to understand our USP and created a campaign around that. We now do bigger and better business with people we trust and respect. More...

Q&As

A great website should be fast, easy to navigate, with your company's value proposition at the centre of everything. Copy should be written with readability in mind and images should be chosen to deliver maximum visual impact.

Making a great website is a joined-up process and real value is delivered when marketing is aligned with creative. Analytics and data should be at the heart of every build as knowing what content works is pivotal to your website's success.

We always start by asking why....Why do you need a new website? Why do you believe Facebook is the right channel to attract customers? Without justification, the work we do may not provide a return on investment (and that's what we're all about).

We will ask you to tell us all about your business. For details on previous campaigns and current website performance. Only by understanding how you operate can we best advise on how to drive more revenues and deliver the best customer experience.

Hitting client objectives using data to drive decisions. There’s nothing like it when you’re working with a client and creative is undecided and you run a test and let the customer decide.

It never ceases to amaze when the creative you think is right for your target audience stalls, and an idea that would normally have ruled out delivers all the sales. My favourite part of the job is often when we get it wrong and learn.

When me and my business partner started the business, it was really out of frustration. We both felt that traditional marketing was too slow to react and relied too much on subjectivity, rather than data. We have both worked for large agencies and large clients and wanted to bring these learnings to the 1-10M marketplace.

Our objective is open up enterprise-level, data-driven marketing to smaller, ROI focused businesses.

We only work with businesses we can help, and that need our services. If we’re not delivering value, then we’ve failed. For this reason, we work with all clients to ensure that deliverables are clear and that we can track success throughout the process.

You will be able to measure return on investment against our fees and watch your marketing revenues transform as we optimise your digital ecosystem.

Services

Our data-driven Google Ads service focuses on metrics that matter.

If you’ve used a PPC management service in the past, you may well have been subjected to update calls with your provider where you’re overwhelmed with numbers that don’t mean much to you.

We don’t deny the usefulness of metrics such as impressions and clicks, but we don’t hide behind them. We’re businesspeople and we focus on the growth of your business. We’re looking for transactional traffic and what we can do to surpass your target ROI.

We understand the complexity of advertising on Google, with sophisticated algorithms and multiple approaches, but we don’t lose sight of the aims of our clients.

Google Ads offers quick wins as well as medium to long-term success, so we’ll build a strategy based on your goals and we’ll always adapt on the go to find what works.

Advertising on social can be difficult to master and each platform will throw curveballs your way, but get it right and the ROI can be exceptional.

We've run successful campaigns for clients in a range of industries. Here are some of the key benefits we bring to the table:

- Understanding of big data and targeting, to help you reach the perfect audience.

- Knowledge of all the most popular platforms and how they serves the goals of your business, from brand awareness to engagement, sales and more.

- End-to-end campaign management, identifying and retargeting users most likely to convert.

- Professional design of high-performing ads and recurring optimisation.

- Competitive analysis and innovation to stand out in a crowded market.

- Partnering with an agency saves you time and gives you instant access to a team of experts who not only understand Social, but also the wider marketing process.

In today’s digital age, your website serves as the primary touchpoint for your audience. At Version28, we specialize in designing websites that are not only visually appealing but also user-friendly, responsive, and built to convert visitors into customers.

Our design approach is centred around your users. We create intuitive, easy-to-navigate websites that provide a seamless browsing experience across all devices. Each element on your site will be carefully planned and positioned to engage users and guide them towards your desired action.

Your business is unique, and your website should reflect that. Our design team will work closely with you to understand your brand, objectives, and audience to create a bespoke website design that resonates with your company’s personality and values.

With the increasing use of mobile devices for web browsing, it’s crucial that your website looks and performs perfectly on all screen sizes. Our team designs responsive websites that ensure a consistent and engaging user experience, regardless of the device used.

A beautiful website is just the beginning. We design with SEO in mind to ensure your site is discoverable by search engines. From URL structure to meta tags, we prioritize every aspect that can improve your visibility and ranking on search engines.

We understand that a slow-loading website can turn visitors away. We ensure that your site is optimized for speed, employing best practices for code efficiency, image compression, and other speed-enhancing techniques.

We integrate the best Content Management Systems (CMS) to give you control over your content. You will be able to manage, update, and publish new content with ease.

Our commitment doesn’t end with the design and launch of your website. We offer ongoing maintenance and support to ensure your website stays up-to-date and performs optimally at all times.

Version28 will create a website that not only impresses your visitors, but also drives tangible business results.

At Version28, we go beyond just good design – we ensure your website is robust, secure, and technologically sound.

We provide custom web development solutions tailored to your business requirements and goals. Whether it’s an interactive landing page or a complex e-commerce site, our expert developers can bring your vision to life.

Our team develops websites that provide a seamless experience on any device, from desktop to mobile. We ensure your site’s functionality and performance are optimised across all platforms, offering your users a flawless browsing experience.

We believe in the importance of clean, efficient coding. Our developers adhere to best coding practices to ensure your website is fast, secure, and scalable.

We seamlessly integrate content management systems (CMS) that empower you to manage and update your site’s content with ease. Our team has extensive experience with various CMS platforms, allowing us to recommend and implement the best fit for your needs.

If your business sells products or services online, we can develop an intuitive and secure e-commerce platform tailored to your needs. From product management to secure payment processing, we handle all aspects of e-commerce development.

Our web development approach takes SEO into consideration. We ensure your website structure and code are optimised to be easily discoverable by search engines, thereby increasing your online visibility.

Our relationship doesn’t end with the launch of your site. We offer ongoing support and maintenance, making sure your website remains up-to-date with the latest advancements and security updates.

We understand the transformative power of effective communication, and email marketing remains one of the most impactful channels, with an average ROI of x35.

Our Email Marketing services are designed to help you connect with your audience in a personal, direct, and cost-effective manner, turning prospects into loyal customers.

We create bespoke email marketing strategies tailored to your business goals. Whether you aim to increase brand awareness, drive website traffic, or boost conversions, our team will develop a plan uniquely crafted for your needs.

Reach the right people at the right time. We segment your audience based on various factors such as demographics, past interactions, and purchasing behaviour, ensuring that each subscriber receives content that resonates with their interests and needs.

Our team of professional copywriters crafts compelling and engaging email content that grabs attention, sparks interest, and encourages action. From powerful subject lines to persuasive calls-to-action, we ensure every word counts.

Aesthetics matter. We design visually pleasing emails that not only represent your brand identity, but also enhance user experience. From simple, text-based designs to rich, HTML emails, we provide a range of options to suit your style and preferences.

We believe in continuous improvement. Our team routinely conducts A/B testing on various elements of the email campaign – from subject lines to send times – to ensure optimal performance. We use these insights to tweak and refine your strategy.

We provide detailed reports analysing key metrics such as open rate, click-through rate, conversion rate, and ROI. This transparency helps inform future strategies and measures the growth and success of your campaigns.

Your brand is more than just a logo or a tagline – it's the identity of your business, a reflection of your values, and the promise you make to your customers. At Version28, we offer strategic branding services that tell your story, define your identity, and create lasting impressions.

We start by understanding your business, target audience, and competitors. This forms the basis of a solid brand strategy that clearly defines your brand's purpose, positioning, and personality.

We design compelling visual elements that embody your brand. From logo design to colour schemes and typography, we ensure these elements visually communicate your brand values and create a cohesive look across all platforms.

We help you define your brand voice – a consistent tone and style that resonates with your audience and fits your brand personality. We also craft compelling messaging that effectively communicates your brand's unique value proposition.

We create comprehensive brand guidelines that serve as a roadmap for your brand's visual and verbal communication. These guidelines ensure consistency in how your brand is represented, reinforcing recognition and trust.

From your website and social media profiles to packaging and marketing materials, we ensure your brand is consistently and effectively represented at every touchpoint.

The market and your audience's preferences will evolve, and so should your brand. We provide ongoing brand monitoring and refinement strategies to keep your brand relevant and appealing.