A website that fulfils the key business objectives of having a website. For example, a plumber’s business main objective may be to drive calls to their business, an e-commerce store to sell their merchandise online or a beauty salon that want to increase its online appointment bookings. If your website is delivering you your business objectives, then that makes it a great website for your business.
In order to achieve great success with your website, it is important to list down your objectives of having a website for your business.
Your website needs to be in line with your objectives. Make it easy for your website visitors to find the relevant information on your site.
This includes your website responsiveness on different devices, site structure, images, contact information and most importantly the relevancy of your content with the queries of your potential customers.