About
We provide branding and digital marketing services to help businesses promote their digital presence.
We create and redesign brands and digital marketing campaigns of varying complexity. A team of 6 creatives including qualified members of the Marketing Research Society and graduates in Psychology - we are well versed in getting to know your audience and understanding their personas.
This discovery process gives us the best chance to establish what to say and how to reach your target audience with you. As a results-based marketing agency, we use the tools of the digital world to track the results of our activity so that we can learn, adapt and improve our message and get the best possible results for our customers and yours.
Read these case rebranding case studies to see what we could do for your business: https://www.hop-kettle.com/
Hop-Kettle is a local success story. A growing business with a brand built on the strength of great beer and an innovate approach to brewing, creating bespoke beers to compliment menus for restaurant chains. They also have their own bars including, Tap & Brew and Obsession in Swindon.
At the start of the Pandemic, the MD called me saying they would only survive the current situation if they can sell their beers online. A week later we launched; https://www.hop-kettle.com/store/
You may have heard Tom discussing his plans in an interview on BBC Wiltshire; https://www.bbc.co.uk/sounds/play/p084y7q5 and when the site went live just 5 days later the response was instant. To listen in full the interview starts at 1 min 24 seconds into the show.
1. With the Google SEO we put in place we had people finding products and asking questions online on the hidden page before we even launched on social later in the day.
2. @ launch we saw a huge spike in web traffic and a sales order every four minutes and the transactions all went through without a hitch.
3. When the sales reached 100 orders we were asked to put up a message to advise that the shop needed to close from 4pm the following day until Monday @5pm to allow the logistics team at Hop-Kettle to get the deliveries out and brew more beer.
4. After few months trading, the Managing Director of Hop Kettle told us the business had never been more profitable.
Quote from Tom Gee, Managing Director of the Hop Kettle “I will be eternally gratefully to the team at Digital Shadow for their huge efforts in helping protect my staff’s wages, my business and of course keeping Swindon well lubricated with great beer.” Exact wording to be approved
Quote from Chris Mason Managing www.digital-shadow.com “I could not be prouder of what we have achieved for Tom and his team. These are unprecedented times and we need to do what we can to help businesses like this navigate through them. "
We are here to help with free advice to local businesses. Get in touch to see how we can help you make the transition to trading online.
Covid 19 has forced unprecedented change on small businesses. This is a story describes how Digital Shadow has helped a local business adapt and go from; worrying about surviving to how to deliver on all the next 60 Vivid Pods.
Vivid Interiors Group to Vivid Pods
At the start of last year Vivid Interiors Group focus was on the vibrant, but competitive shop fitting market. Installing shops for; Typo, WHSmith, Asics and O2 to name a few. Then overnight everything changed. Entrepreneur, Nathan Stevens decided to take his teams specialist skills in shop fitting, electronics and automation and apply them to creating high end garden rooms. Digital Shadow supported Nathan on this journey to help create the brand Vivid Pods.
Logos needed to be created, a new social media presence built with a new website designed to bring the products alive. Key decisions had to be made on how to go to market such, as how to attract customers and what information to include?
Once Nathan had designed a range of Vivid Pods to suit different budgets and applications, we considered more granular details, such as colour and whether we should publish the pricing? Our research showed the smart money was on being transparent and that people want to visualise and budget online, before making a commitment, or even talking to anyone.
Initially the biggest hurdle was the only garden room in existence was the prototype created in Nathans garden who needed somewhere to base his operations on. The answer to that problem was to use 3D models and the BARK marketplace is a great place to find specialists. On 11th May 2020 Nathan wrote:
"We are looking for help to showcase a small range of garden office studios in 3D image. The designs will be described/hand drawn. Please find attached a few examples of what we are looking for, more detailed images would be preferable".
Adrian Dodds of Intoreality was quick to respond to the advert feeling that he could bring experience, technical knowledge, and enthusiasm. Adrian had also recently completed making animation for providing air conditioning in garden offices and had a current knowledge of the industry.
Between them they started to visualise the new POD range. They researched the maximum size allowed for a temporary building in a garden without require planning permission, which translates to a floor size of 15 square metres and a maximum height of 2.5 metres. Then created a range of units based on this size, with options for windows, doors and cladding materials to hit different price points. The result was a range of four units in two colour ways – this started the Vivid POD range.
At the core of the design is a sleek modern structure that can be adjusted in size to meet most customer requirements and turn garden studio dreams into a reality. Thus https://www.vividpods.co.uk/ was conceived.
Our next consideration was how to capitalise on pent up demand for garden rooms and make them easy to buy. Here we used a test and measure approach through a few avenues: Place Social Media Posts on Facebook
This is where we felt the audience ‘lived’ to increase brand exposure with daily posts. Just a few months, generated some impressive results:
Organic reach:
= 92% increase in followers
= 41% increase in Reach
= 75% increase in Engagements
Vivid Pods had 6 inquiries and 4 Site visits with prospective clients in the first 3 months.
Paid Ads:
= Reach – 29 643 people from the target group
= Post engagements – 9 419
= Link clicks - 325
Brand awareness email campaign
Digital Shadow emailed a database of Vivid Electrics prospective customers with an invitation to find out more about Vivid Pods of just 1850. The purpose of the email campaign was brand awareness and drive people to the website. By introducing a database of 1576 contacts to Vivid’s new proposition, 200 people looked at the email and 34 were taken to the website. We then followed best practice and resent the email to those who have not opened the first email. This time the message reached another 75 people who opened the email, of which 20 people landed on the website.
Lead Generation email campaign
Taking the same database, plus the new website subscribers.
1. Creating a simple referral program to incentivise people to talk about Vivid Pods
2. Generating traditional flyers for a leaflet drop in the surrounding area of Bristol.
3. Invest in essential SEO techniques to draw people to Vivid’s keywords to the website organically.
Having set their stall. The next component of the digital shop window was how to make the products easier to buy.
To help with this, Digital Shadow introduced Vivid to Reality Finance who now offer finance options to businesses wanting to invest in Garden offices for their staff, not able to come to the office due to Covid 19 and social distancing rules. A program was quickly agreed and a form created on the website to capture the right details to get the process moving.
How Vivid Pods stands out from the competition:
Our marketing research identified that the majority of the competition evolved from businesses that build traditional summer houses and sheds. The building materials used by Vivid are a league apart allowing the sort of slick finish associated with a retail premises, but with a quick installation and better insulation than a traditional timber build. More than that, Vivid are set up to handle the whole project from conception to final inspection.
Vivid Pods enjoy leveraging all their specialist skills. They are qualified electricians, Prince 2 project managers and carpenters. A component of Vivid Interiors group is Vivid Electrics, where installing Automation Solutions that make life easier and wow customers is their bread and butter.
It is not just about the finish and the speed of build. The experience matters too. Extending your Wi Fi network, bringing Alexa to your garden room and installing a Hive system, so the temperature is exactly what you want it to be - when you walk into work - is just one advantage of a Vivid Pod.
The Future of Vivid Pods
Having installed 20 Pods so far and 60 more sold to be installed before the winter, Digital Shadow look forward to bringing Vivid Pods to gardens and glamping sites up and down the country. Next summer keep an eye out for; The Camper Pod - A New Way Of Living - Vivid Pods.
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