Digital Marketing Group
Dover, Ohio, Tuscarawas
(5)
Dover, Ohio, Tuscarawas
(5)
Digital Marketing Group is a full service digital marketing agency. We offer a full suite of digital marketing services.
Located in northeast Ohio, we're an accomplished digital agency providing solutions that get results. We are skilled in all aspects of digital marketing and proudly serve startups and established organizations with the same respect, expertise, and small town service.
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5 customer reviews
Larry Howard
DMG created a great web site for our business. Very helpful with design and content suggestions when we needed it. They even took the time to come to our office and learn what we do to better understand our needs.
Reviewed on Facebook
Thor Von Clemson
I had Digital Marketing group design a website for my daughter's business. Not only did the website look great, the e-commerce portion of the website functioned flawlessly.
Nikki, and the web development team were easy to work with and finished out her website in a timely manner.
When the site was launched, they brought us both in for nearly a whole day of training on how to use the features on the site.
Since the launch, every time we call with a question or a small tweak, we get the VIP service form them.
Great outfit, I couldn't recommend them more highly!
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Reviewed on Facebook
Alyssa Wallace Lane
Great people, awesome local business supporter & fantastic at web marketing!
Reviewed on Facebook
White Bread
Great place to go to for business!
Reviewed on Google Maps
Ryan Gooding
Great service! These guys were quick to answer any questions that I might have had. I felt like I had an entire team of experts at my disposal. Very down to earth with me and my entire team. Price was reasonable, a little cheaper than nearby companies. More...
Reviewed on Google Maps
What makes a great website?
Websites 101
If you have an existing site, or are looking at building your first, this article may bring clarity to your decision-making process. The key factor that every site owner must consider is the return on your investment. How is this effort and investment going to generate more business or profits for the site owner? The strategies involved here vary as much as the budgets for this investment do. At the entry point your may be simply securing a position for a future investment while making your presence known in the digital world. This is a soft launch of your digital identity to give you the essentials required to then consider the next level of web marketing. This level of marketing is marketing with a measurable action. At this level we have a conversion point (or many points optimally) that can generate leads, convert sales, create awareness, or leverage market share. How well this performs depends on the level of investment you make in one of two avenues. If you have the time and the vision, a well branded web marketing campaign built to accomplish it’s mission can run on it’s own steam. This is the “If you build it, they will come” style of approach. Great care should be taken to define your audience, and their various touch-points. Once you know who you are engaging, and you have the proper means of communicating your mission to this audience, you can focus on refining the process as you see fit. Another mode of web marketing initiative is to build what is functional and promote it heavily through ad spend, affiliate marketing, and other forms of search marketing. This method has some definite advantages, but generally is best suited for less competitive markets. Beyond these initiatives are other levels of service that either resolve business process requirements, or facilitate other informational or resource oriented web-based initiatives. Whatever your objective we have a strategy to get you on your way to reaching your online business solution. Just remember these key factors:
Make it for people: Even Google is analyzing how user friendly your site is.
Make it mobile: Mobile first in this new digital age. Responsive design doesn’t always mean mobile first.
Make it quick: This is akin to mobile. Speed is a major factor in your user’s experience, and Google’s ranking process. With mobile devices speed is a major consideration.
Make it with purpose: This site is your salesman, and he’s hourly. Get to the point, and quickly. While marketing hype may stroke your ego… “ain’t nobody got time for that”.
Make it secure: Obtain an SSL certificate on any site with transactions of data or money, and strongly consider a Sitelock for any/all sites. If you use a vulnerable system such as Wordpress, a Sitelock should be required.
Make it scalable: Make sure your efforts today won’t hurt you tomorrow. This will require a plan for the future, but an ounce of strategy is worth a pound of DOH!
We at Digital Marketing Group hope this information is helpful, but if you want to discuss your specific needs, please don’t hesitate to contact us directly.
What questions might you ask a client when starting a new project?
What is your ultimate goal?
What is your immediate goal?
Are you satisfied with your current digital presence or solution?
What is your budget?
What is your time-frame?
Describe your creative process.
Our services are research driven. Based on our research analysis and the service we are offering, we apply a process that utilizes many disciplines such as information architecture, wire framing, multi variant testing, color psychology, and many more. Just what process we use for our client will depend heavily on the service we are contacted for. We provide complete transparency for our clients so they can monitor our process to avoid wasted time and effort.
What information do you need from a client before you can start work?
With the myriad of services we offer, this would depend greatly on the service our client is seeking. We like to know what the goals of our clients are in the short-term, and the long-term. We always seek to help our clients reach their long-term goals, and if we know all of their objectives, we can plot out a strategy to meet their budget. There is a discovery document we can offer to clients to obtain particulars on various services.
Why should our clients choose you?
While we could sing our own praises to tell of our happy clients who have prospered through our services, we’ll just focus on the bottom line.
We’re affordable. No, really. We can create a strategy to meet your budget today that will not strangle your growth tomorrow.
We’re dependable. Meeting deadlines, and exceeding expectations is how we invest in our business. It’s that simple.
We’re scalable. Our solutions are designed to grow with your needs. We avoid throw-away solutions that are designed to keep you chasing trends. Our framework is agile, so custom solutions don’t require complete tear downs and rebuilds. The core foundation of our services is always focused on delivering a future-proof solution that meets your budget today. From enterprising to enterprise we can build a solution for you.
Responsive Design and Development
The web is changing! The past few years have shown a very large increase of handheld mobile devices accessing websites. Smart devices (smartphones, tablets, etc.) represent over 80% of the traffic that comes through to websites. Responsive design is our answer to them. With responsive design, a single website will automatically optimize itself, based on the size of device viewing the site.
Website Design and Redesign
Starting from the beginning? Want something fresh and fun? We’ll start with a new foundation or get the wrecking ball out and clean up that mess of a website and polish it with the latest and greatest. Whether you’re presenting a new vision or a reorganization of structure, we can bring your site a new look. Is it time for a change? We think yes.
TV and Video Production
Do you want a unique and interesting way to represent your brand? Here at Digital Marketing Group, we work directly with you and your team to streamline production of your video. Whether it’s a extravagant commercial or just an online advertisement, our crew will bring a whole new level of personality and charisma to advertising your company.
SEO and SEM Marketing
Designing the best looking website is just not enough. Your site needs to be given to potential visitors or they will not know you exist and we know from recent years that online traffic is one of the most important factors that determines a business’s success or failure. Search engine optimization is no longer as simple as throwing a bunch of keywords up and expecting it to show up on Google or Bing. We carefully integrate information delivery with the design of your website so that we can distribute your brand to anybody and everybody that we can.
Social Media Marketing
Social Media is a huge part of our lives and the lines are rapidly thinning between social media, traditional search, and advertising. Potential consumers are expecting to experience brands through social media, long before purchasing so for a majority of businesses, it is hard to deny that social media is essential in an online marketing plan. The benefit of connecting on social media is to be able to increase brand exposure, generate leads, and increase direct sales.
Mobile Application Development
Sometimes a website can't do it all. With over three billion smartphones actively used every day, mobile applications have become a norm for any consumer. We can help you find the best way to design, develop, and publish your application. Creating a unique, rich, and immersive user experience for your application is our number one priority.
