Digital-Carrera

Digital-Carrera

Digital-Carrera locationLONDON, London

Elite Pro

Our motivation, or ambition if you like, is to deliver truly integrated digital campaigns. Being able to use our expertise in SEO, PPC, Social and Content to deliver fully integrated digital campaigns with the best ROI.

For too long digital marketing (especially SEO) has been seen as a “Dark Art” and we want to get rid of that myth! We are transparent and always run our campaign strategies by the client.

If you want your website to be visible on search engines and want to reach out to your customers throughout their online user journey, then get in touch with us and let’s see what we can do!

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SEO & Organic Marketing

The world of SEO has evolved over the past few years, recent Google algorithm changes focus on Artificial Intelligence and Machine Learning. Gone are the days of simply acquiring back links and gaining links! There are three core components to modern SEO; Technical Google’s recent changes have put an emphasis on how well a site is built and optimised for human users. The ability to present the site on mobile devices has become even more important now and is an important factor in determining ranking positions. Content (on and off page) Search engines reward good quality content. Well researched and planned content can be a conversion driver as well as help with emotional and rationale based decisions. Engaging content needs to be used for outreach and engagement campaigns. Outreach & Engagement A backlink is seen as a vote of confidence by Google. Backlinks from high quality, authority and relevant websites will help with visibility. Outreach and engagement campaigns help attract these links naturally and inline with Google’s guidelines.

Paid Search (PPC)

We can help you set-up, manage, optimise and report on all your paid search campaigns. PPC budgets can start from as little as £1 a day, and you only pay when someone clicks on your ad. Want to present your product or brand in a graphical manner? Then try running a banner ad campaign. Banner ads can be static, dynamic and even interactive. They are very eye catching and attract a lot of attention. Display or banner ads come in different sizes depending on the advertiser. Technologies behind placing banner adverts are very sophisticated and utilise user cookies to present the most relevant ads to users. A advertiser can also hand pick websites to publish their ads on. Re-targeting is a relevantly new advertising medium. In banner advertising a user is retargeted by a website they have visited within a given time. In search retargeting, the user is shown search ads relevant to a site they have visited. The time period for retargeting is flexible but 30 days is the norm. Retargeting campaigns have a very good conversion rate as users tend to be at the conversion stage of the consumer journey.

Content Marketing

Most digital marketers will tell you that Content is King! And, they are not wrong. Content is crucial to all SEO campaigns, content can also help with PPC optimisation. Without content a website will have very little chance of ranking highly. Relevant, unique and high quality content is what users and other websites are looking for. With quality content a website has better chance of its pages being shared and gaining links. Content Creation We can create relevant content for your website or marketing campaign Content Optimisation We can optimise existing content or optimise new content you produce Content Amplification We can help scream and shout about your content with our amplification service

Social Media Marketing

Social media has become a massive part of our everyday life. We spent more than half of our online time on a social platform. From SnapChat to LinkedIn, if you want to be seen you need to be on a social media platform your target audience is bound to be using. Social Optimisation We’ll optimise your website to make sure it is easy for people to share your content. And, when they do, the right information is displayed Engagement Via a well structured plan we will ensure your brand engages with your audience via regular posts, shares and conversations Community Management To get noticed online you need to be in with the right crowd, so we’ll make sure you are in with all the cool kids/brands! Reputation Management Keep an ear to the ground by listening to what existing and potential customers are saying about your brand across social media

Conversion Rate Optimisation (CRO)

Once visitors arrive on your site what do they? Where do they go? Sometimes we find that a website can attract an abundance of visitors, but it fails to convert these visitors into leads/conversions/sales. This is when a CRO campaign can help identify user behaviour and what changes need to be made on the site to accommodate this. A-B testing along with multi-variate testing will help identify exactly what changes are working best to help visitors become customers. Identify Issues We will identify the issues Identify Solutions We will Identify a suitable solutions Test Solutions We will test the different solutions to the problem Implement With data from the testing in hand, we will roll out the most successful changes

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