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Diamond Modern Media logo
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Diamond Modern Media

Boise, Idaho, Ada County

(2)
Diamond Modern Media logo
D

Diamond Modern Media

Boise, Idaho, Ada County

(2)

About

We are focused on delivering high quality design and marketing services with a priority on effective, prompt and friendly service to all of our clients.

Our modern developed website designs, graphic design, content creativity and technical knowledge, work together to create vibrant integrated campaigns that aim to achieve your goals by being outstanding, and by standing out.

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Reviews (2)

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S
30 June 2019

Diamond Media recently built my site for my property management business. They truly delivered excellent customer service even with my lower end budget. After going through a company where I was left unsatisfied with the finished product, Cody was able to rebuild my website. He provided so many helpful recommendations while staying true to my overall vision. I highly recommend working with his company! More...

2
12 June 2019

Diamond Media recently built my site for my property management business. They truly delivered excellent customer service even with my lower end budget. After going through a company where I was left unsatisfied with the finished product, Cody was able to rebuild my website. He provided so many helpful recommendations while staying true to my overall vision. I highly recommend working with his company! More...

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Q&A

Many businesses make the mistake of neglecting usability. Usability is critical for the success of any website and should never be overlooked. Good usability can improve the performance of your website and increase your chances of success. It can also boost sales and revenue for your business.

For your website to successful, it should not only look good but also provide a seamless user experience for visitors. This is why good usability is important. It will set your website apart from your competition.

In web design, good website usability is about making it easy for visitors to find the information they need quickly and easily.

There are many ways to improve the usability of your website. This article takes a look at 11 essential characteristics of a user-friendly website. These simple usability recommendations can make your website more appealing for customers and improve your chances of success online.

Here are 12 essential characteristics of a user-friendly website.

1. Mobile Compatibility
As more and more people use their mobile phones to access the Internet, creating a mobile optimized website has become a necessity.

The first step is to check how your existing website appears on mobile. You can use Google mobile site tester to find this out. If your website cannot currently be accessed on mobile, you can create a mobile version of your website for free with the help of web-based mobile website builders.

User-Friendly Website - Responsive Design

2. Accessible to All Users
A user-friendly website should also be accessible to everyone including blind, disabled or the elderly. These users typically use screen-readers to access the Internet. The 508 website accessibility guidelines highlights simple web design techniques that can be applied to make sure your website can be accessed easily on-screen readers, making your website available to a larger audience.

User-Friendly Website - Accessibility

3. Well Planned Information Architecture
How information is organised and presented on your website is vital for good usability. However, it is often neglected. It has become even more important today as websites offer a wide range of information and resources to attract their target market. Plan your website sections and categories carefully and present information in a way that it is easy for users to find. Always think from the perspective of your users. This is particularly important if you offer a lot of content on your company's website.

4. Well-Formatted Content That Is Easy to Scan
The average Internet user skims through the content on a web page instead of reading each and every word from top to down. Users tend to scan through key parts of the page quickly to determine if it is relevant to their needs.

It is important to format your content with this in mind. Correct use of headings, sub-headings, paragraphs, bullets or lists help to break up text, making it easy for readers to scan.

User-Friendly Website - Good Formatting

5. Fast Load Times
Nothing is more annoying for website visitors than a website that takes long to load. In fact, slow speed is one of the main reasons why visitors leave a website. Making sure your website loads within 4 to 6 seconds is important for good usability. It also affects your search engine ranking.

I have found third-party website plugins and widgets including website tracking, social media, to be one of the most common factors that affects website speed. Try to limit their use and only use the ones that are absolutely necessary.

It is also one of the main reasons visitors leave your site. Customer expectations have changed significantly in recent years. A typical customer will only wait for a few seconds for your page to load, after which they will most likely navigate away to a competitor's site never to visit again

6. Browser Consistency
Browser compatibility can be easily overlooked. Even the websites of some of the most reputable companies suffer from this problem due to neglect. This is bad for branding and has a negative affect on website usability.

Although modern browsers have evolved and become more efficient, some inconsistencies still exist in how a website is interpreted by different browsers. It is important to ensure your website appears and behaves consistently across all major browsers such as Chrome, Internet Explorer, Firefox, Safari and Opera. Simple things like this set a professionally designed website apart from the rest.
6. Browser Consistency
Browser compatibility can be easily overlooked. Even the websites of some of the most reputable companies suffer from this problem due to neglect. This is bad for branding and has a negative affect on website usability.

Although modern browsers have evolved and become more efficient, some inconsistencies still exist in how a website is interpreted by different browsers. It is important to ensure your website appears and behaves consistently across all major browsers such as Chrome, Internet Explorer, Firefox, Safari and Opera. Simple things like this set a professionally designed website apart from the rest.
6. Browser Consistency
Browser compatibility can be easily overlooked. Even the websites of some of the most reputable companies suffer from this problem due to neglect. This is bad for branding and has a negative affect on website usability.

Although modern browsers have evolved and become more efficient, some inconsistencies still exist in how a website is interpreted by different browsers. It is important to ensure your website appears and behaves consistently across all major browsers such as Chrome, Internet Explorer, Firefox, Safari and Opera. Simple things like this set a professionally designed website apart from the rest.

6. Browser Consistency
Browser compatibility can be easily overlooked. Even the websites of some of the most reputable companies suffer from this problem due to neglect. This is bad for branding and has a negative affect on website usability.

Although modern browsers have evolved and become more efficient, some inconsistencies still exist in how a website is interpreted by different browsers. It is important to ensure your website appears and behaves consistently across all major browsers such as Chrome, Internet Explorer, Firefox, Safari and Opera. Simple things like this set a professionally designed website apart from the rest.

7. Effective Navigation
Good navigation is one of the most important aspects of website usability. Simple HTML or JavaScript menus tend to work best and appear consistent on all browsers and platforms.

It is equally important for the navigation to be clutter-free. Try to limit the number of menu items as far as possible. A drop-down menu or sub-navigation may work better on large site with many sections and pages.

9. Valid Mark-Up & Clean Code
A website that adheres to the relevant web design best practices and standards is often more robust and dependable. It also ensures the website will load faster and appear consistent across browsers and devices. It also makes it easier to locate problems and troubleshoot if the need arises.

10. Contrasting Colour Scheme
The right contrast between the background of the website and content is one of the most basic yet most important web design principles that should never be overlooked. Good contrast between background and text e.g. black text on a white background makes your content legible and easy to read. Lack of contrast, on the other hand, makes it very difficult for visitors to read your content.

User-Friendly Website - Colour Contrast

11. Usable Forms
Forms are a very important element on business websites. They allow users to interact with the site. Forms are also very useful for generating leads for a business.

To get the most out of your site, it is important to ensure the forms are easy to use and accessible to everyone.

WEBSITE INFORMATION
Do you have an existing website?
Do you have a domain name?
If yes, what is it?

BUSINESS DETAILS
What are your main goals for the website?
What is the geographic territory that your business services?
What are your company differentiators? (Value Proposition)
What is your company’s mission and vision?
In what year was your business established?
What are your hours of operation?
Do you have a company slogan or tagline?
Do you have any social media profiles?
Who is your target audience?
Examples: Age range, industry, gender, income, geographical area, etc.

WEBSITE DESIGN DETAILS
What are the desired pages of your website? Examples: About Us, FAQ, Reviews, Gallery, Services Overview, etc.
Are there any specific sections you would like included on these pages?
Examples: Testimonials, Team Members Information, Call to Actions, Pricing, Service Plans, Promotions, Featured Services, etc.
What kind of images best reflect your business?
Examples: Industry-specific, service-related, location-based, business, consultation, etc.
Do you have any images that you would like included in the site’s design? ¡ Yes ¡ No
If yes, please send all imagery to your account manager.
The importance of the first impression is paramount. How should visitors describe your new site? Examples: Modern, minimal, clean, elegant, forward-thinking, innovative, user-friendly, corporate, bold, fun, bright, calming, etc.
Are there any specific websites that you like? Why?
Examples: Design elements like headers, menus, sidebars, colors, typography, photos, icons, etc.

YOUR COMPETITORS
Please list your competitors' websites below.
What do you like about their websites?
What do you dislike about their websites?

ADDITIONAL INFORMATION
Please list any additional relevant business information..

BUSINESS INFORMATION
Company Name:
Company Street Address:
City:
Company Phone Number:
Company Website:
Hours of Operation:

CONTACT INFORMATION
Position:
Name:
Phone Number:
Email Address:

The creative process and building something from the ground up. Re-branding projects...Taking an existing brand and bringing it back to life!

I have the ability to help others and change businesses and lives for the better. I enjoy serving my clients to surpass their needs.

We are prompt, creative and have the experience to execute a well thought out game-plan.

Services

Why Choose Diamond Modern Media? Our reputation is built on getting businesses like yours great results. We have an amazing team of designers plus a proven design formula that will position you as the expert in your niche and raise your business profile. We are trusted by amazing high level marketers for web design. Websites, businesses and brands are all much more than just words and products – they’re also images and art. Graphic design is an integral part of any business and that’s as true for your company’s image and your marketing. Success online is multifaceted in the modern age. While sites rich in text can help you be found within search results, attracting visitors and converting sales is often influenced by the audio-visual impact. Colorful, high-resolution images, engaging videos and illustrative graphics can help potential buyers better understand your products and services and help them see – literally – the benefits they offer.

Web Design Services Web Design with your customer in mind. Modern web design is more involved than creating an attractive website. Consideration of user experience, search engine optimization, ease of use, and technical details are just a few elements that are involved in developing a website that is designed to perform in today’s competitive marketplace. Our web design & development team has established a host of effective services to facilitate the growth of your business. Including WordPress websites and ecommerce solutions focused on usability and responsive design, creative branding solutions that inject personality into your business, and custom programming for ideas that you need help bringing to fruition. Whether you’re in a need of a simple WordPress website to get your business online, or a more complicated ecommerce website, our web development team will help bring your vision to life.

DISCOVER HOW TO IMPROVE YOUR WEBSITE RANKINGS! Diamond Modern Media is about one thing and one thing only. Getting you customers from the Internet... at a profit. Local and regional SEO services can ensure that your customers find you locally, and that you’re always top of mind when customers are in your neighborhood. Without SEO services, your business could miss out on some of your most qualified traffic, and in turn, miss out on sales. LOCAL LISTINGS Customers are searching for local businesses online... Make sure yours is the one they find! With the long list of services Diamond Modern Media provides, it’s hard to understand how it will all work together to impact your business. The short answer is — your local SEO campaign will impact your business in amazing ways. Searches including the words “near me” have increased by two times over the past year. That means that more and more people are looking for an easier way to find businesses close to them. Local SEO puts your business in the position to be found for the services you provide in your local area. Whether you travel to your clients or they come and visit you, we’re sure you business wants to be found by the people you care for most, your local community. Make sure they can find you by optimizing your business in Google, Bing and Yahoo. With customers using mobile more than ever, local SEO has risen in importance, but the ride isn’t over yet. Starting right now, we anticipate that local SEO will become even more impactful and more useful for businesses. Here’s why... Google loves local businesses and Wi-Fi and Mobile Data are allowing us to do more Local Searches. Unless you’re a global business you need people to know your close by, if your selling real-estate, pizzas or fixing plumbing in BOISE, ID are you interested in customers from London? We knew what your answer would be and that is why we have designed a local specific SEO program, focusing on getting you noticed close by... not a plane trip away.

Our social media management services are designed to grow your brand online. We help your brand establish trust and build relationships with potential buyers. The benefits of using our social media management services consist of increased awareness, website traffic and lead generation. Additional benefits include influenced Google rankings, blog promotions, reputation management, customer service to current clients, potential customers & leads. So why advertise on Social Media? One thing we are sure of here at Diamond Modern Media is that Social media can help you drive repeat business: When you pay for an advertisement on the radio or television, you pay a good sum of money to broadcast ONE message and hope that it reaches your target audience. However, social networks like Facebook and Instagram allow you to build your target audience and market to them on a regular basis. Once you connect with audiences online, it leaves the door of communication open and you can share content, specials, information, services, etc... with them at any time. We focus on: Facebook, Yelp, Google, Instagram, Twitter & ALL other platforms relevant to your niche...to accomplish your brand’s social media objectives. Each social media platform is used differently to connect with potential buyers. We do this organically as well as paid advertisements. We Help You Reach A New Customer Base By Doing The Following: 1 ☞ We Create Unique Content For Your Business Every Brand has a story. Content creation consists of learning your brands story. With the creation of graphics & ads that go out on your social media channels. We develop content by defining how your brand hopes to engage its audience. This could be creating content that educates people about your brand, inspires them to take an action, or informs them more about industry-related news to engage their interest. We differentiate from other social media management companies by producing high-quality content with images that incorporate your logo and color scheme with modern design in mind. We are your story teller. 2 ☞ Interactive Engagement For Your Business Interactive engagement consists of engaging and interacting with potential buyers on social media. This involves posting content that drives likes, retweets, comments, and shares. It also involves interacting and joining authentic conversations with people who may have a need for your product or services on a daily basis. 3 ☞ We Increase Your Followers There are two ways we increase fans and followers for our clients. It consists of organic approaches or paid advertising. Organically, we increase followers by spending time each day using hashtags, following hundreds of people, liking other user’s posts, and much more. Under this approach, we typically increase followers by hundreds of people each month on Twitter and Instagram. On platforms like Facebook, we increase your fans through paid advertising. We employ Facebook Advertising geniuses that know how to use Facebook to generate engagement, likes & followers.

Your brand is more than a static marketing slogan and logo. Every strong brand should be fluid, changing with your company and your business’s target market. Our team prides itself on our ability to peel away the exterior distractions and uncover the essential elements at the core of your business to help you define a new identity for your company. It is only when we know the inner workings of your brand that we will begin the brand development. A New Path for Your Brand (Re-branding) Brand development is a creative and exciting part of our partnership with businesses. We help with everything from establishing new brand standards, choosing pantone company colors for production materials and selecting corporate fonts. Each and every one of these choices, which may otherwise seem like minor details, need to be based off your business’ defining principles. Unsure what those are? Our skilled brand development team can help you discover what matters most to your business. Dynamic Branding Approach In addition to measuring the success of our one-of-a-kind branding efforts, our team stays up to date with the latest branding measures. Keeping tabs on relevant research is a crucial part of our everyday workflow, so you can rest assured that we are integrating the latest marketing tactics. As a result, we are helping strengthen your brand from all the appropriate angles. Reboot Your Business’s Story Our brand development team is comprised of colorful characters who can breathe fresh air into your business. With a strong brand vision established, we can take your brand development to the next level, assisting in the creation one-of-a-kind production materials. Building Brand Management for Your Brand & Business Because we know the value of brand management and consistency for business groups and small businesses, with only 1 location. We are experts here at Diamond Modern Media & work tirelessly to achieve brand consistency in all internet marketing strategies we create and implement. This means we’ll work with you to create and understand brand standards, so we may uphold and promote them in all our modern marketing efforts. We can even work with external vendors and other marketing professionals to ensure brand consistency in any offline efforts, such as guerilla marketing or ambient & print advertising.our brand is more than a static marketing slogan and logo. Every strong brand should be fluid, changing with your company and your business’s target market. Our team prides itself on our ability to peel away the exterior distractions and uncover the essential elements at the core of your business to help you define a new identity for your company. It is only when we know the inner workings of your brand that we will begin the brand development. Clear and Consistent Branding So what does brand management with DMM mean? With open and active communication channels, we create clear and accurate messages about your franchise or business using the information you provide us. As we collaborate to promote your franchise or business, we ultimately reach your target audience and create new business. Consistency through brand management builds credibility and improves your entire marketing campaign, both online and off. Don’t mix or dilute your message — enlist the creative professionals at DMM to keep your branding clear and consistent across all channels.

SO, WHAT IS A SALES FUNNEL? It is more than a website or landing page it is a process of nurturing and acquiring more customers with the power of marketing automation. Awareness Phase Your prospects become aware of the existence of a solution to their need or problem. Interest Phase The prospect demonstrate interest in a product by conducting product research. (Lead Generation) Evaluation Phase The prospects or prospect companies examine competitors’ solutions as they inch toward a final buying decision. Purchase Phase Phase in which goods or services are purchased. Re-evaluation Phase The phase in sales for offerings to involve contracts that need to be renewed. As a customer becomes familiar with an offering, and especially as a contract draws to a close, a customer will enter a reevaluation phase during which they’ll decide whether or not to renew their contract. Decision Phase In which a final decision is reached and negotiation begins Re-purchase Phase The phase in which a customer repurchases a product or service.