DCE Clarity
Austin, TX, United States
Austin, TX, United States
DCE Clarity is a full-service, international marketing agency, creative studio and events company based in Central Texas, proud to serve accounts from over a dozen countries since 2008. Always looking forward, our agency is focused on unique branding strategies, digital transformation, and stirring user experiences.
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What makes a great website?
Conversion. We design websites that - of course - are beautiful, but also provide the highest possible ROI by engaging visitors with sensible navigation, gripping copy (we write amazing content) and strategic CTAs throughout. Our web design is built for clicks, not for fluff. Our ideal clients for web design are companies who have an expansive menu of services (and in some markets, who need help organizing and presenting an extensive body of work in their portfolio), and have little time or few ideas on how to achieve it. By organizing content coherently and so that the visitor stays connected, we have made a myriad of business prosper online with little to no effort after the initial launch.
What questions might you ask a client when starting a new project?
What is the SPECIFIC need of the brand or business? We offer so many different services, that our best asset is our ability to advise clients on overall strategy, rather than specific tasks. That way, even if the campaign is carried out in segments (due to time and/or budget limitations), we'll always have a defined strategy that ties all elements together and increases ROI. We also do a great job of giving clients ideas even when they can't afford a particular service. Also, timeline and budget will be big determining factors for both parties, due to our agency's strict work ethic, our client volume and our commitment to respecting everyone's time and resources.
Describe your creative process.
Everything starts with a LONG discovery session with the client, where we'll share TONS of images, brand concepts, ads, information on competitors, aspirations, brand elements (the good, the bad and the ugly). With this information, we develop a highly-analytical assessment, based on which we develop a recommendation along with a budget and scope of services, where a realistic number of hours will be assigned to each creative project. Through clear communication and billing, the client and Account Manager work together to determine the desired direction and discuss the informed recommendations of our creative team until we arrive at a final product the client loves!
What information do you need from a client before you can start work?
Existing marketing elements and basic business information, short and long-term goals for the project or campaign, timeline requirements, budget and a discussion on the client's expectation about working with an agency.
What do you love most about your job?
Receiving great reviews and recommendations from our clients!
What inspired you to start your own business?
Staying close to my family (some of whom are part of the agency!)
Why should our clients choose you?
Our agency delivers no-nonsense marketing, based on a clear and aggressive strategy, without costing an arm and a leg.
