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Daniel Osman - Bravo & Tango logo

Daniel Osman - Bravo & Tango

EPSOM, Surrey

Daniel Osman - Bravo & Tango logo

Daniel Osman - Bravo & Tango

EPSOM, Surrey



An independent creative, devising effective strategies, powerful identities, seamless interactions, and memorable design solutions that not only resonate with new and existing customers but ultimately help your business succeed.

Reviews (2)

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17 January 2020

Starting a new business is a daunting and stressful time but Daniel understood our business, the target market and our USP. Multiple designs were delivered swiftly, he was happy to make any changes we required and we would have no hesitation recommending him- Bravo & Tango. Thank you. More...

9 August 2019

As a designer-maker, working on your own, you don’t get much time for anything other than designing and making. Everything else is pushed to the edges. And that includes defining and developing a brand image – no matter how important that it is for business.

I was introduced to Dan through a mutual friend, and he offered to help. We worked collaboratively, and the whole process was as smooth as silk chiffon – he held my hand through all the stages that would have otherwise been a minefield for me.

I couldn’t be more pleased with the results, as now I feel I’ve entered the real world with a brand image I’m thoroughly proud of.

Bridget Bailey.
Artist working in textiles and millinery.

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It all depends on what you want the website to achieve. Any designer can design you a good looking website, but it won't grow a business. However, here are a few fundamental principles I use when undertaking any project.

- A user-friendly interface and well-crafted user experience.
- A visual language that’s intuitive and helps guide the user to buy, or find what they want.
- A style and language that convey the brand's product or brand values, in a simple yet exciting visual solution.
- Technically designed to work seamlessly across all the various breakpoints (devices), so a user has an exceptional experience whatever the device they use.

You may be wondering but why this is important. Well, last year alone, 52% of all website traffic worldwide was generated through mobile phones. So it’s a must that your website experience is as incredible on desktop as it is on a tablet or mobile.

Put simply, anything and everything. My aim is to establish the client’s objectives, so that I can create a powerful, simple solution; one that the client will be happy with and, more importantly, will do the job they want it to do – help the business to greater success.

First of all, we need to define and agree a brief. Once we’ve done that, I’ll price the job. I’ll supply a range of design concepts, each one coming at the brief from a different angle.

To start with, I'll build up a library of visual resource and inspiration to help establish a possible design direction. I'll also endeavour to gain an understanding of the client’s target market, competitor landscape, and other factors that could have a bearing on the thought process.

While the first idea may look the most appealing, how do you know it's the best when you haven't explored alternatives? During the creation stage, I'll explore possible design directions and reject those that I don't think work. It's my job only to recommend what I feel will be the best possible range of solutions. Many designers will only give you one, ‘definitive’ solution. However, in life I like having choices, to be able to decide on what I want, from a range of options. I imagine clients do too. So that’s what they’ll get from me.

Now we move to digitizing, which is where the final form starts to emerge. I'll be completely transparent and explain every design decision, giving the client every opportunity to feedback and ask questions. I'll go through every detail and show how the design will help achieve the goals we agreed at the brief stage.

Once we've decided on the final design, it's time to get technical – from digital files for the website developers, to artwork for the printers.

After the final payment has been received, the design work will become the clients.

As much as possible, but as all clients and briefs are different, there’s no catch-all answer to this question.

Helping people who are passionate about growing their business.

The main inspiration came from the fact that I was to have complete creative freedom to produce work that makes a difference to businesses.

Experience is everything. I’ve worked in some of the largest, award-winning agencies in London for over 14 years.

On top of that, my prices are affordable, and my work is proven to always meet its primary objective – to help businesses succeed.



Creating a truthful, compelling, and stunning visual representation of your brand, supported by in-depth research. Exploring a creative direction before arriving at a comprehensive and versatile identity system that best represents your brand.

Helping amplify your voice by translating your brand into a range of print and digital executions for all relevant touch-points in the customer journey.

Brand guidelines make sure that your brand has consistency and longevity, by creating an online or print-based document, with logo specifications, typography, colour palette, iconography, image style and usage, and more. This ensures that anyone can apply your brand assets easily, correctly and consistently.

I can craft elegant and functional digital experiences that give your customers a seamless journey through your website, or app, across an ever-changing world of multiple devices, from desktop, to mobile phones, and tablets.

A wireframe is a simple blueprint that represents the key framework of your website, and tests the concept, or process, to ensure that the solution is right. This saves wasting time crafting the site, only to find that it doesn’t work.

Web development broadly refers to the tasks associated with developing websites for hosting via intranet or Internet. The web development process includes web design, web content development, client-side/server-side scripting, and network security configuration, among other tasks.

There's no point in having a fantastic website if your audience doesn’t know about it. Making sure your website is Search Engine Optimized increases the quality and quantity of traffic, by increasing your website’s visibility to search engines.