Sandton, South Africa
Don’t Slave Harder. Play Smarter.
If you have recently lost your favourite Creative Copywriter, Web Developer, or Marketing Wizard to rehab, an alien abduction, or perhaps an alien abduction cult in rehab, welcome, I've been expecting you.
Howzit. I’m Dan Bothma and I mentor small startups and benevolent entrepreneurs in the finer arts of turning good ideas into great brands. Once upon a Sandton Tuesday this ex fat-cat creative director grew a conscience and went rogue. I’ve been wielding my gifts for good instead of the evil that paid so well, ever since. For some mysterious reason, we are all taught from an early age that we are not special. We are forced into a prefabricated life and end up doing jobs we hate for people we can’t stand. We get so wrapped up in the 9-5 story of frantic survival that we forget that we have a choice. That’s the thing about choices.
No matter if you lose everything, you will still have choices left. I don’t care if you are currently locked in a cubicle, between jobs, a bored pensioner, single parent, or anti-social teenager, you have something in your possession right now that the world can’t wait to reward you for. And I’m not just talking about flogging products, monetising a talent, capitalising on knowledge, or leveraging experience!
Yesterday, our culture needed compliant workers to become cogs in a giant brave new Orwellian machine and obey, consume, and bleed without complaint. Today, our future and the future of our children depend on doing exactly the opposite. More than ever before, this Earth needs brave mavericks, community leaders, and influencers with fresh ideas. We need fire-starters who care as much about their prospects as their profits. Is that you?
There is no getting without giving.
No matter how great your concept is, without a brave heart, solid commitment, and a caring support network nothing will happen. Correction. Nothing new or worthwhile will happen. You must be willing to exit your comfort zone and do something you have never done before. Owning your own business - digital or otherwise - is not for everyone, but don’t let anything stand in your way. It is my sincere intention to equip you with the tools and blazing fire in the belly you need to launch and sustain your own enterprise built around your passions.
I’m a self-made digital entrepreneur, but that does not mean I’m some all-knowing guru on anything. Working for yourself requires determination, time, patience, and a solid commitment. You don’t need just money to start your own business. You need the perfect balance between TIME and MONEY. If you don’t have enough money, you can put in extra time. If you don’t have enough time, you can put in the extra money.
I messed up and made rookie mistakes. Big ones! But, looking back, I’ve realised that every so-called “mistake” was a small nudge in the right direction. It was an opportunity to learn how not to do it. I’m convinced that your vibe attracts your tribe, so do what you are passionate about.Life is too short and time is too expensive to waste on building other people’s dreams. Your skill, enthusiasm, positivity, and hard work will attract the right clients and opportunities will unfold effortlessly.After decades of blood, sweat and panicky month-ends...
I finally found my Unicorn! I now work when I want, how I want, and with who I want, for as long as I want.
That last one was a blatant lie. Without a deadline, I’m useless... I found that one special business custom tailored to my lifestyle, my interests, my habits, my character, and my gifts. My mission is to support, train, and arm every weirdo, black sheep, misfit, and wild rebellious spirit raging against the dying of the light. As a baked Bedouin mystic spoke unto your humble narrator once upon a dessert twilight, I now speak unto you:
“Know your heart and you will find your treasure”.
I’m here to help you unleash your intentions and ideas into the world in a way that builds wealth (and perhaps even make a few like-minded friends along the way). Stop following the herd and let me show you how to capture your Unicorn. Reach out and let’s talk.
Are you in?
Executive Creative Director (Jhb, Cpt, Lagos, Toronto)
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