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Compass Marketing logo
C

Compass Marketing

Belmont, Massachusetts

Compass Marketing logo
C

Compass Marketing

Belmont, Massachusetts

About

Compass Marketing is a strategic marketing agency focused on uncovering, evaluating, and developing new growth opportunities in consumer products. We are 4 senior marketers, backed by a network of functional experts, with years of experience building world-class brands at companies like Gillette, Johnson & Johnson, Kraft and Clorox (just to name a few), Today, we offer our know-how, talent and expertise to consumer-facing companies of all sizes.

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Services

If you are managing a consumer product, your brand is a major asset. Our Brand assessment service will help you understand whether you know what your brand stands for, how you are portraying and talking about your brand "out in the wild" and what consumers actually think your brand is all about. This is a 3-week project and will give you the foundations for a stronger, more impactful marketing effort that can grow your business.

We are experts at developing, testing, and enhancing new ideas. This can be a new idea for a business, a product, or a product extension. Every new idea, to be successful, must be based on a powerful insight, and our experts make sure that yours is, too. All depending on the project, we can help you develop willing ideas from the "fuzzy" front end all the way through to design and what you need to know for a successful go-to-market launch. We can also assist you in pitching your idea to obtain support, funding, and retail acceptance.