Coeus Creative Group

Great branding and marketing starts by understanding your stakeholders and your goals; The Coeus process begins by asking questions. We work to understand your self image, goals, audience, project parameters; assess current marketing assets, and explore desired outcomes. We research your intended audiences and study comparable benchmark communities. We understand human thought and action. Our behavioral approach to marketing and design impacts on both physical and psychological levels. Whether you need unique design work, creative (and functional) websites, custom marketing materials, or some of the most effective social media content on the web, our decades of experience in local markets and national campaigns gives us the depth to elevate your organization to greater, more lucrative levels.

Strategy & Research- Great branding and marketing starts by understanding your stakeholders and your goals; The Coeus process begins by asking questions. We work to understand your self image, goals, audience, project parameters; assess current marketing assets, and explore desired outcomes. We research your intended audiences and study comparable benchmark communities.

Creative Exploration & Development- We then begin with introducing behavioral analysis into the process. We immerse ourselves into the development process to create concepts and messages that will appeal to the intended audience. What are they thinking when seeing your brand? What are their goals when they are evaluating your services? How will they react or feel when presented with the message? Every choice - from branding and messaging to public relations and outreach - is implemented with a deep understanding of communication, psychology, and consumer behavior in mind. We develop strategies that reaffirm the intended objectives of every marketing metric. From focus group facilitation, to surveys and polls, we explore the ways in which the audience will process and interact with the messages presented. The behavioral intelligence model propels the direction for development into initial concepts, which are further refined by our team.

Production Management & Execution- All of the planning in the world is wasted without proper execution. In this phase we sweat the details, ensuring that every element works to communicate the vision and goals of the project. This includes final proofing by our team to ensure that the produced piece meets our exceptionally high standards. Once the final product is ready, we make sure that your expectations are exceeded. It will be a work that you are proud to stand behind and showcase.

Outcome Evaluation & Performance Measurement- Our work isn’t done after the project delivers. We want to know what worked for you and what might be improved for future work together. We solicit feedback from stakeholders through surveys assessing both the marketing outcomes of the produced work, as well as the impact behind the messaging. Behavioral intelligence relies on feedback. What did you think? What did your customers think? We want to know. We will compile monthly reports on progress made, review status on key performance indicators, and set new targets and goals for continuous improvement.

We need to understand your self image, goals, audience, project parameters; assess current marketing assets, and explore desired outcomes. We research your intended audiences and study comparable benchmark communities. This is usually accomplished in a short introductory meeting or discussion.

I love that every client is different and has different needs and desires. I like the strategy and development aspect of designing the most compelling content and design possible to address a clients desires. All of our work is custom to the client, so the diversity makes every day exciting.

Buying patterns, dealing with difficult people, customer service, leadership capability, sales – everything is based in behavior, which is why we practice behavioral intelligence. We define behavioral intelligence as the skills and abilities to accurately explain existing behaviors, predict future behaviors, influence other people’s behavior, and control our own self’s behavior. Taken together, Explain, Predict, Influence, and Control spells EPIC. Our clients secure epic results through our creative marketing strategies for their brands and talent development solutions for their workforces. Coeus provides solutions to some of the world’s most challenging problems. We will exceed your expectations, we guarantee it.