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About

Hello I'm Clive Jones a freelance graphic designer & artworker based in Shrewsbury, Shropshire. From publishers, design agencies, football clubs to local authorities I have gained over twenty years experience in graphic design, website design, digital and print design, with a wide technical knowledge of all current design platforms.

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Q&A

Your website is your first digital impression and you want to make sure it’s a great one. It should reflect everything you want potential customers to know and remember about your business.

The key point of websites are:

1. RESPONSIVE DESIGN - Since the Google update known as “Mobilegeddon” back in April of 2015, everyone has been looking to upgrade their websites so that they are easily viewable and usable regardless of the device it is being viewed on (mobile, tablet, desktop).

2. MINIMAL - Many businesses are taking web design back to the basics with minimalistic designs and layouts. Websites are featuring fewer pages, with simpler designs and more blank space.

3. UX/UI - User experience is a key in a successful website. Websites with an intuitive design, with images and aspects that are pleasing to the eye and great usability are going to attract more customers. A simple, intuitive, and functional navigation is another important feature to focus on. If customers can’t easily make their way around your site, they aren’t likely to stay long.

4. SPEED - The speed at which your pages load also have a strong impact on users. Fast loading pages and simple ways to get specific information are critical in setting your website apart from the competition. On average

5. SEO - Search Engine Optimisation (Better Google Rankings) and site promotion helps leverage the investment you have made in your website and like any other promotional activity makes a direct contribution to your bottom-line. A web site having a high ranking means more people see the name of the company and become familiar with the company and its products.

Being a designer I like to know as much as possible about a new client, this helps get a clear picture for me and help you achieve your goals:

1. Information about a client/company
2. Target audience
3. Branding
4. Design preferences
5. Project’s scale, timeframe and budget

Typical questions to ask about the above areas in more detail:

1. Information about a client/company

- What is the name of your company?
- Can you describe what your company does?
- What services or products do your company produce?
- How long have you been in business?
- Why was this company started?
- How big is the company?
- Are you a local, national or international company?
- Who is your competition?
- How are you different from your competition?
- How are your competitors marketing themselves?
- What are the long-term goals of your company?
- Can you describe your company’s strengths?
- Can you describe your company’s weaknesses?

2. Target audience

- Can you identify and describe your target audience? (Age, gender, social class, location)
- Are you focusing just on this market or are you trying to hit other markets as well?
- How do you think your target audience describes your company?
- How does your target audience currently discover your company?
- How do you connect with your target audience?

3. Branding

- Does your company use a specific colour palette?
- Are there any design elements associated with your company? (fonts, icons, images, etc.)
- Does your company have a mission statement?
- What current and past marketing material have you used?
- What did you like or dislike about your past marketing material?
- Why are you looking for something new?
- Do you have a company slogan?
- What feedback have you received on your past marketing material?
- Do you consider your brand material to be more traditional or modern?
- Is your brand associated with high end or cost-effective products and services?
- What would you like your target audience to think of when they see your marketing material?

4. Design preferences

- What colour palettes do you prefer?
- Will this project be used in print, on the web, etc.
- Is there anything from your past marketing material that you would like incorporated into the new project?
- Are there any restrictions or limitations to consider when designing this project?
- Are there any new design elements you would like to try in this project?
- Are there any design styles you do not like?

5. Project’s scale, timeframe and budget

- Do you have a budget for this project?
- How many different concepts would you like to see?
- What material will you be providing me for this project?
- Are there any deadlines associated with this design project? (Are these preferable or firm deadlines?)
- Who will be my primary contact on this project?
- Who is involved in the approval process?
- Are there any third parties involved in this design project?
- Who will be dealing with involved third parties?
- What services are you expecting from me?
- What do you expect from me regarding this design project?
- What material do you require from me at the completion of this design project?
- Is there anything else you would like to discuss that we haven’t already covered?

As described above the initial steps are getting to know the client to get a clearer picture of the project. From there planning can begin, sketching logo ideas, wireframes for websites etc, leading on to first digital proofs (usually PDF's) which will then be shown to clients to get first feedback.

Keeping in touch with clients at all stages through a project with emails, meetings, video/voice calls etc. Any amendments can be made and designs discussed, involving the client throughout.

When designs are finalised work can be signed off, any print work can be ordered and websites launched, for website designs I can provide a temporary URL throughout the design process for clients to check before launching on the official site.

Please read the above question 'What questions might you ask a client when starting a new project?'

A lot of these relate to this question, these are a full list I don't need to know all of these, I can start design work from a relatively small brief.

The main areas are:

1. About the client/company
2. Target audience
3. Branding
4. Design preferences
5. Project’s scale, timeframe and budget

More freedom to design on a vast array of projects, getting positive feedback from clients on projects, walking around the house in boxers (joke)-ish.

To create my own company/brand/logo and give it a go! Again for more freedom and not be sitting around at 60 odd years old thinking I should have had a go.

I have gained over 20 years experience in graphic design, website design, digital and print design, with a wide technical knowledge of all current design platforms.

I have a very keen eye for detail, easy to work with, can provide fast turnaround times and can work to all budgets and timescales, also to enjoy the process working with clients to help them achieve their goals.

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Services

A website is arguably the most important business tool, visible 24 hours a day it has to engage and deliver results with great user experience. Using bespoke UX and UI designs, responsive for viewing on desktops, tablets and mobile phones plus built-in SEO improves performance and increases your Google ranking. If you would like to discuss a new website or re-brand then please get in touch for a free no obligation chat. - Responsive - SEO - CMS - Hosting - Domains - Email - E-Commerce - Blogs - Banners

A professional logo is a critical aspect of marketing for every business however big or small, forming the foundation of your business and it should therefore be applied to both your online and offline marketing. By understanding your business I can design and produce an effective logo and brand design that is used correctly across all your marketing channels such as your website, social media and printed material. - Logo Design - Brand Guidelines - Corporate Identity - Brand Consistency - Rebranding - All industry formats

Living in a digital world it is still important to remember how powerful a great looking business card or printed brochure can impact your brand and build trust with new customers. From brochures, leaflets, stationery or exhibition graphics please get in touch to discuss your requirements. - Adverts - Banners - Brochures - Business cards - Exhibitions - Flyers - Invitations - Leaflets - Letterheads - Packaging - Signs - T-Shirts - Vehicles

With over 20 years experience using the leading software I can design eye-catching vector illustrations, bring photographs back to life or create mock-ups and visuals to promote your business, please get in touch for more info. - Animation - 2D & 3D Illustrations - Infographics - Icon Design - Interactive PDF - Mockups - Photoshop Artwork - Photo Retouching - Technical Illustrations - Vector Artwork - Video Editing - Visuals