Christine Clayton Design
New York City, New York, New York
New York City, New York, New York
A boutique creative consultancy and design studio specializing in packaging, branding, logo design, social media content strategy and web design for companies in the New York City area. While your company does not have to be in any of the following industries, we love working with companies in the beauty, fashion, wellness, travel, lifestyle, spirits, and restaurant industries or a charity who does work for animals, children, the environment, the elderly or humanitarian aid.
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Describe your creative process.
There is an initial meeting to discuss the potential project, then a discovery period where the team collects information, any previous design that may have been done, any client ideas, researches industry benchmarks, and starts to create a framework for where we are in the market. From there we go into concepting: creating mood boards and initial design ideas for presentation. Every situation is unique, but it is not unusual for most clients to experience an initial design presentation and 2 additional rounds of refinement before we arrive at the final solution.
What information do you need from a client before you can start work?
Many things. The best successes are collaborative. Clients should submit any past work or ideations, any brand assets (if this is a rebrand or repositioning), any Pinterest boards or images, any copy/verbiage if this is packaging, a brochure or a website, and anything else that might be relevant to delivering thoughtfully considered design work.
What do you love most about your job?
Delivering solutions that are first and foremost strategic and that propel the client's business objectives forward while also being conceptually grounded and wrapped in an aesthetically beautiful solution. If I can do all of these things on every project-- thats the goal.
What inspired you to start your own business?
Like most other entrepreneurs, I was motivated by the desire to create something that was wholly my own. As a Creative Director, what more satisfying creative project than your own business?
Why should our clients choose you?
If there is a connection to the work and it feels like the style and approach are a good fit, then please do tell us more about your project.
Logo Design
LOGO DESIGN
• Business Cards
• Stationery Suites
• Signage
Packaging Design
PACKAGING DESIGN & DEVELOPMENT
• New packaging development: primaries, secondaries, shippers
• Flankers, limited etds, & extensions
• Holiday SKU assortments, sleeves, gift sets, retailer exlusives and GWPs
• Wrapping programs
• Sampling & VOCs
• Press & self promo kits
• Minis & travel retail
• Subscription boxes
Branding
BRANDING TO INCLUDE
• Naming, strategy & mood boards
• Logos and brand identity development
• Brand standards guides
• Business cards, stationery, signage and other brand communications
• Web-site design
• Set-up of social channels
Web Design + Digital
DIGITAL & SOCIAL
• Digital first 360 launch campaigns
• E-blasts/e-mail marketing
• Digital banners for retargeting
• Web-site wireframing, design
• Motion work: cinemagraphs/gifs
• Social launch strategy
Art Direction
ART DIRECTION (PHOTO AND VIDEO)
• Ad campaign strategy and concept
• Photographer and model selection
• Storyboarding (Video)
• Prop selection and set styling
• ‘Day of’ set direction
• Post production assets: selects, retouching and color management
