Cantillion King Advertising

Cantillion King Advertising

Cantillion King Advertising is a verified pro service provider Certificate of Excellence 2019

Cantillion King Advertising locationStroud, Gloucestershire

Cantillion King has been providing business-to-business marketing solutions to engineering-, manufacturing- and industrial-based clients across the UK since it was established in 1987.

For all Clients, our objectives are to raise brand profile, differentiate you from competitors and give your customers reasons to buy. By generating content and increasing awareness in your markets, we also support your sales efforts and generate quality enquiries.

But how and where do we start?

To put it simply, we listen! We listen to what you have to say about your company and, perhaps more importantly, we listen to what your customers have to say about you!

Why?

Because if you and your customers are engaging, it makes the process of engaging with your audience - editors, journalists, bloggers, stakeholders and existing and new customers - so much easier!

We start listening at the early stages of a relationship with our Promotional Audit. This looks in-depth at your company, its products, markets, competitors, etc., and is followed by a review of objectives and presentation of a strategic proposal to meet them.

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Company Location

16 Cornhill, Stroud GL5 2JT, UK

Cantillion King Advertising Q&A

Company Q&A

What information do you need from a client before you can start work?

We get most of the information we need from new clients by listening and we start listening at the early stages of a relationship buy undertaking a promotional audit.

What do you love most about your job?

We get a kick out of listening to clients that are passionate about their business, their products and their services. Their passion makes our job of delivering their promotional requirements much easier.

What inspired you to start your own business?

We didn't want our clients thinking they were just part of a big business portfolio often associated with larger agencies.

Why should our clients choose you?

Our clients aren't fobbed-off with executives and managers once an account is won, they deal with the partners day-in, day-out. This ensures relationships are strong and briefs are delivered on time and on spec!

Services provided by Cantillion King Advertising

Services

Press Relations

The strength of a planned and sustained Press/Public Relations campaign is its ability to communicate, inform and educate through the perceived impartiality of the press. A creative PR campaign will also reach audiences that cannot be reached cost-effectively through advertising. In short, PR will make a positive contribution to the promotional effort by reaching the parts advertising cannot. These aspects of PR are important to reach and influence the widest possible audience. And the content generated via a press campaign can be used for so many other marketing acitivites including your website, email marketing, social media, etc. Clearly your promotional objectives will not be achieved by simply issuing press releases. Yet with a great deal of information to communicate to a large number of people, PR should be an important part of your promotional strategy. To influence the widest possible audience and reach the broadest possible range of publications, PR must: • Be planned and carefully targeted • Present your messages in greater depth • Challenge conventional solutions • Stimulate ​Planned Targeted and Tailored Press Releases Hundreds of press stories, features and releases are submitted to the media every day. To ensure that every press opportunity is fully exploited, the story should be immediately identified by the editor as relevant for his/her publication. We make sure that each press release is carefully targeted and tailored by making it relevant to each candidate media sector. Pro-active PR for In-depth Editorial Coverage PR planning at Cantillion King means regular contact with editors, journalists, bloggers, etc. to change press release opportunities into extended features. The stories are offered on an exclusive basis in advance of press releases. Meetings are arranged with important editors. Suggestions for articles are presented for consideration. Challenging Conventional Solutions Where possible press relations should be used to challenge conventional solutions in key product or market sectors. This helps to differentiate and provide positive reasons for customers to buy. Stimulating Product PR We will ensure that the PR programme is carefully regulated and that news releases are never dull! Each item should be newsworthy, stimulating and genuinely interesting. Photographs and applications information will be used to add interest to product stories and ensure that quality enquiries are generated.

Branding

Branding makes a company famous in its marketplace and requires a combination of impact and frequency. To achieve this is really the job of advertising, which can be designed with impact and bought for frequency. However, PR will contribute by providing brand support. This will be achieved by ensuring that the newsworthiness of your products and services is exploited to produce sufficient quantity and variety of material to provide frequency.

Positioning

Positioning is important to ensure that your brand is differentiated effectively. Besides an overall positioning, we will ensure that your considerable experience as a product, service or solutions provider is highlighted. Using PR to support your marketing activities will ensure that customers and prospective customers across all sectors understand and know your offering and have an accurate perception of your positioning.

Communicating

All forms of marketing can be used to communicate effectively at all levels, but we believe that press relations is ideally suited to cost-effectively provide the continuous flow of information necessary to continue to educate the target audience in each market sector. However, communications will be improved by recognising the importance of a core proposition and taking a very single-minded approach to reinforcing and supporting it at every opportunity.

Supporting Sales

Press relations is an effective way to support strategic objectives because press releases in most media outlets are still viewed by many as unbiased editorial endorsements and are perceived to be more "believable" than advertising claims. It is therefore not unusual for PR to generate higher numbers of enquiries than advertising. Case studies that highlight conversions from competitor products/services to your own business also have the potential to generate better quality enquiries than the equivalent volumes generated by other marketing activities. Press releases, case studies and technical articles/white papers can also be used as content for your website and social/email marketing purposes.

Projects

Severn River Crossings - Window Manifestations

To kickstart a campaign to raise awareness of its SevernTAG tolling solution, we started by designing a scheme for the office windows at Severn River Crossing PLC's Aust offices on the M48 Severn Bridge. ​ The solution uses Contra Vision graphics material, which transforms glass into opportunities for advertising, branding and architectural expression; and provides one-way privacy and solar control. This way, users of the bridge get the full impact of the message, while employees in the offices retain light and their view of the bridge, traffic and toll plaza. ​ The campaign also includes the use of point-of-place posters on the toll booths, barrier arm wraps and an outdoor media campaign consisting of washrom panels and 6-Sheet locations at service stations on the M4, M5 and M48, including Cardiff West, Cardiff Gate, Magor, Gordano and Severn View.

Severn River Crossings - Website

We were tasked by the client to completely re-design the website. We were given carte blanche on the design but the new site had to adhere to the parameters/guidelines dictated by their existing content management system (CMS). ​ We adopted an animated style and introduced the car and driver that will be rolled out across various collateral required for other martketing campaigns. A design for the homepage and a seperate template for the internal site pages was presented and approved by the client.

Severn River Crossings - Contactless Campaign

Having recently invested in contactless payment technology at all booths on the M48 Severn Bridge and M4 Second Severn Crossing, we were instructed to create a campaign that would raise awareness of the new technology to drivers, especially those using staffed toll booths and paying using cash. ​ Using the animated style adopted during the other campaigns, a suite that included drop cards, receipt backs and booth posters was developed and delivered. ​ The client recorded a +40% shift towards contactless payments during the campaign.

Fulton - Website

We were tasked by the client to re-design the website to bring it into line with other Group websites while, at the same time, integrating a more user-friendly content management system (CMS). ​ Similar branding from the website was also used on the client's other social media channels, including LinkedIn and Twitter.

Fulton - Van Livery

Following an extensive review of its aftercare division, the client invested in a fleet of eight new commercial vehicles, which enabled the company to provide a more flexible approach to managing resources and reinfording its reputation as a world-class aftercare provider. ​ We were tasked with designing the livery for Fulton's fleet of VW Caddy Maxis and VW T6 Transporters.

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