BSL Designs
(4)
(4)
I’m a digital marketing consultant, creative problem-solver, and entrepreneur based in Lexington, KY. Since March 2021 I’ve been in a full-time role as Technical Manager and Senior Architect, Salesforce Marketing Cloud for Merkle. I develop, implement, and optimize marketing automation strategies through SFMC.
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4 customer reviews
Devin Williams
Quick turn around and exactly what I needed. Thank you.
Reviewed on Facebook
Kelly Ann Whittaker
Never been disappointed. Love the personalization for each piece.
Reviewed on Facebook
Tiffany Jade Gordon Manzanares
I've known Brandon Lee for 5 years. He is very passionate about his work. He is hardworking, honest and on time with his projects. Anytime I request a design from him I'm never disappointed More...
Reviewed on Facebook
Hay Hay
BSL designs went above and beyond to help create a custom logo for our business. He was extremely helpful and even took the time to run multiple design options by us with great patience to ensure full satisfaction. Brandon has a mind for design and will take a concept to the next level of excellence and precision not resting until he exceeds your expectations. More...
Reviewed on Facebook
What makes a great website?
A great website is one that effectively fulfills its intended purpose while providing an excellent user experience. Here are some key elements that contribute to making a great website:
Clear Purpose and Goals:
Define a clear purpose for your website, whether it's to inform, sell products, entertain, or provide a service.
Set specific goals and objectives that your website should achieve.
User-Centered Design:
Ensure a user-friendly and intuitive design that prioritizes the needs of your target audience.
Use responsive design to make the site accessible on various devices and screen sizes.
Compelling Content:
Create high-quality, relevant, and engaging content, including text, images, videos, and graphics.
Use a consistent tone and style throughout the website.
Navigation and Structure:
Implement a well-organized and logical navigation structure, making it easy for users to find information.
Use clear and concise menu labels and headings.
Loading Speed:
Optimize your website for fast loading times, as slow websites can deter visitors.
Compress images, minimize scripts, and use content delivery networks (CDNs) to enhance speed.
Mobile Optimization:
Ensure your website is mobile-friendly and responsive to accommodate users on smartphones and tablets.
Accessibility:
Make your website accessible to people with disabilities by following accessibility guidelines like WCAG (Web Content Accessibility Guidelines).
Visual Appeal:
Use a visually appealing design that complements your brand and engages visitors.
Pay attention to color schemes, typography, and the overall aesthetic.
Security:
Implement robust security measures to protect user data and the website from cyber threats.
Use HTTPS encryption, update software regularly, and employ strong password policies.
SEO (Search Engine Optimization):
Optimize your website for search engines to improve its visibility in search results.
Use relevant keywords, meta tags, and create high-quality backlinks.
Social Integration:
Incorporate social media sharing buttons and links to connect with your audience on various platforms.
Feedback Mechanisms:
Provide ways for users to give feedback or contact you easily.
Monitor and respond to user feedback promptly.
Performance Monitoring:
Use analytics tools to track website performance, user behavior, and conversions.
Make data-driven improvements based on the insights gathered.
Regular Updates:
Keep your website up to date by regularly adding fresh content and updating outdated information.
Ensure that all plugins, themes, and software are current.
Clear Calls to Action (CTAs):
Include clear and persuasive CTAs to guide users towards the actions you want them to take, such as making a purchase or subscribing to a newsletter.
Cross-Browser Compatibility:
Ensure that your website functions properly on different web browsers (e.g., Chrome, Firefox, Safari, Edge).
Legal Compliance:
Ensure that your website complies with relevant laws and regulations, such as GDPR for data privacy and copyright laws for content usage.
Performance Optimization:
Optimize your website for performance by reducing page load times and ensuring smooth functionality across different devices and browsers.
Reliable Hosting:
Choose a reputable hosting provider to ensure your website is available and responsive at all times.
A great website evolves over time, adapting to the changing needs of its users and the business. Regularly seek feedback, make improvements, and stay current with web design and technology trends to maintain and enhance your website's effectiveness.
What questions might you ask a client when starting a new project?
Project Overview:
What is the primary goal or objective of this project?
Can you provide a summary of what you want to achieve with this project?
Target Audience:
Who is your target audience or customer base?
Do you have any specific demographics or user personas in mind?
Scope and Deliverables:
What specific deliverables or outcomes are you expecting from this project?
Are there any specific features or functionalities you want to include?
Budget and Timeline:
What is your budget for this project?
What is the expected timeline or deadline for the project's completion?
Existing Assets:
Do you have any existing branding materials, logos, or design elements that should be incorporated?
Are there any existing websites, apps, or content that you want to migrate or integrate into the new project?
Competitors and Inspiration:
Are there any competitors' websites or projects you admire, or do you have any design inspirations in mind?
What sets your project apart from your competitors?
Content and Messaging:
Do you already have content (text, images, videos) prepared for the project, or will content creation be part of the scope?
What is the key message or value proposition you want to convey?
Functional Requirements:
Are there any specific technical requirements or integrations you need (e.g., e-commerce, user registration, payment processing)?
Do you have any preferences for the technology stack to be used?
User Experience (UX):
What kind of user experience do you want to provide to your website or app visitors?
Are there any user journeys or scenarios you want to highlight?
Design Preferences:
Are there any specific design styles, color schemes, or branding guidelines that should be followed?
Do you have a preference for a minimalist, modern, traditional, or other design approach?
SEO and Marketing:
Do you have any specific SEO or digital marketing goals for this project?
Are there any keywords or SEO strategies you'd like to focus on?
Maintenance and Support:
Do you require ongoing maintenance or support for the project after its initial completion?
What is your plan for updates and future enhancements?
Legal and Compliance:
Are there any legal or compliance requirements, such as GDPR, ADA accessibility, or industry-specific regulations, that need to be considered?
Feedback and Communication:
How would you like the project's progress to be communicated, and how often?
Who are the key decision-makers or stakeholders on your side?
Testing and Quality Assurance:
Do you have any specific quality assurance or testing requirements or expectations?
Post-Launch Plans:
What is your plan for marketing and promoting the project after it's launched?
How do you envision measuring the project's success?
Digital Marketing
Achieve measurable results with a strong digital marketing strategy. Increase conversions, drive repeat website traffic and generate a better user experience online. Leverage a multi-channel approach with an experienced marketing maven using a combination of proven SEO, SEM, and PPC advertising strategy.
Social Media
Social media platforms like Facebook, Instagram, and LinkedIn are useful tools in any marketer's tool belt. Grow your client base, improve communication and engagement with your audience, and attract loyal customers. Social media is quickly becoming the predominant marketplace not only to interact with your fan base but also drive new sales.
Marketing Analytics
Let an Economist examine your data. Find success in your business strategy with data-informed solutions. Optimize your marketing, sales, and operations to work in harmony. Work with a consultant who can deliver beyond your marketing needs.
Design
Think about your brand and business image. Raise the bar for your customers with a visual experience that exceeds their expectations and enhances your ROI. Work with a "heads-up" designer who can bring your ideas to print and web fruition. Your brand is more than just a logo. Design a cohesive image front to back to set your business apart.
Brand Strategy
Find the long-term, winning strategy for your brand or business by partnering with BSL Designs. Your brand isn't just your name or logo - it's the cohesive definition of what you stand for, who you serve, and why your prospects and customers value you. Convey your message, acquire informed leads, and provide an unmatched buyer experience.
Lifestyle Photography
Whether you're celebrating a special day or putting together a visual campaign for your brand or business, photography helps tell your story. It affords your audience inspiration and the feel of the moment. Capture the essence of your brand or commemorate those special occasions with friends and family by hiring a creative eye.
