Brighton Copy & Content
Brighton, Brighton and Hove, East Sussex
Brighton, Brighton and Hove, East Sussex
Brighton and Hove doesn't do ordinary. Our city is a thriving hotbed of entrepreneurial talent and innovation and not for nothing are we called the start-up capital of Britain. Brighton people are different too. They're savvy, well-informed, open minded and have a distinctly positive outlook.
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What do you love most about your job?
Nothing beats answering a marketing problem with a creative solution and delivering copy and content that nails the brief. I also love the variety of working with different companies, organizations and remarkable individuals, learning from them and sharing their stories.
What inspired you to start your own business?
Moving to Brighton...this has to be the most inspiring city for a creative business person.
Why should our clients choose you?
Most copywriters fall into one of two camps. They are either strong on the technical aspect of digital and SEO etc, or are more traditional and are more comfortable writing pieces to be read. Of course, nowadays, you need both. This is the thinking behind Persuasion Communication at Brighton Copy & Content. It's an approach that combines 3 things. #1 Standout creativity so that messages first stand out and get noticed. #2 Direct response copywriting techniques that satisfy the algorithm as well as the human. #3 An understanding of the latest behavioural science insights that influence human decision making. All forms of communication seek to persuade, but persuasion doesn't happen on screen, or on the page, it happens in the human mind. Persuasion Communication makes your sales and marketing communications more effective by being more persuasive.
