Brand4Market

Brand4Market starts an engagement with any client by understanding the business and marketing plan as well as the audiences. We ask what media commitments currently exist, what the message is, and what results are from via existing channels.

We help customers define the brand, and features and benefits of the offering so that communications are targeted to the audiences.

What are your primary benefits?
How do your benefits differ from competitors?
What is the proof of your benefits?
Are you the "low cost" provider or the "high quality" provider?
What technology is currently being utilized in your marketing cycle?
How do your marketing and sales cycles work together?

At Brand4Market, we capture the personality of your brand and the attributes that are important you and your customers. We appreciate your investment in your brand - your vision, mission and values, brand guidelines, and logo. If components are missing from your brand arsenal, we can talk about the importance of building a broad and consistent creative message for brand recognition and retention. All project work is considerate of the overall business and marketing goals, with clear call-to-actions, compelling visuals, and a memorable pitch that aligns with your internal messaging. At Brand4Market, the creative process is tied to the marketing goals - we don't just make something "look" better - we make it an effective communication tool.

Before getting started, we'll spend about an hour on the phone to define the parameters of the company and the goals of the project. A formal estimate will be created for budget and timeline approval. We'll identify any potential project requirements or obstacles, and make sure mechanisms exist to best capitalize on the marketing investment and measurement of success.

I love helping business owners extend their brand reach and grow their businesses. I love making their businesses appear bigger on and offline so that they become a recognized force in their target arena. And, I love being able to make marketing easy for them - so they can stop managing freelancers and agencies and focus on their business. Too many times I meet owners who have been sucked into the busy world of project or agency management, in constant meetings that cost way too much and produce little results. My approach is based on standard marketing - X% of revenue; X% response rate; X% close rate. By setting a baseline we can evaluate the performance of marketing initiatives and adjust the marketing continuum over time.

For decades I owned a full-service agency of 20 designer and programmers. After an extended marketing consulting engagement, I decided that I wanted to provide personalized marketing and design for a select handful of clients. I'm not focused on growing my own business - I'm dedicated to growing yours!

At any given time, I have only between 6-10 clients, depending on their volume. I use trusted freelance help on a limited basis, and provide accuracy in timelines, costs, and deliverables. You'll always reach me when you call. I will clarify questions via call, email, or text as needed. I take pride in being thorough and accurate in order to minimize the rounds of corrections/revisions. If something doesn't sound right, I research it and ask questions. In many cases, I manage the schedule for clients' year-round initiatives, and work with them to develop a sound business and marketing plan. My relationship with clients is about caring for their businesses and their success.

If you've worked with a marketing consultant but were frustrated by expenses of outside services, or you've worked with an agency and found they don't understand your business or don't respond in a timely manner, we should talk! I'm interested in quality, long-term working relationships built on common goals, respect, and trust.

If I have too much work to meet your needs, or if your work is not the right fit for my experience and knowledge, I will pass. If I know another resource who might better help you, I will share.