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About

Black Book Business Consulting Ltd is a group of digital marketing specialists who have been working in the professional services sector for over 20 years. We have each garnered the best business provider rates in the area over the last 2 decades so will be open to compete and/or match any like for like rate.

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Reviews (2)

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MariaY-12

28 August 2019

Linda mentored me for months when I was starting my new business. Black Book Business Consulting managed my logo design, business car design & printing and got me on the right track to set up and manage my social media platforms. Linda is a very experienced marketing consultant with great industry contacts.. I am happy to recommend her to other small business as she really knows what she is doing. If you want the best, go to the best. And for me, that is Black Book Business Consulting! More...

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Dill9nA

16 August 2019

Linda has been a great mentor and showed me how to make the most of social media channels and marketing techniques, as well as advise on the best printers for business cards, labels and T-Shirts.

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I love the variety of industry sector, project scope & staying abreast of technology changes, algorithm updates and digital channels.

Passionate about using my corporate consulting experience to make myself available to small businesses who are in desperate need of professional, affordable support.

Unlike most digital marketing agencies, we work from a strategy first perspective. Before we commence any work on behalf of clients and prior to the implementation of any solution for your company, we will discuss and help identify both your specific and broad business needs. We believe it is important to understand the operational and strategic direction for your firm, before formulating a sensible implementation strategy, suitable to your timeline and budget. This process can involve an in-depth examination of your current processes, identification of any process issues or bottlenecks, and your overall goals and objectives to devise a best-practice based approach to rolling out your new business and marketing strategy.

As specialist consultants, we learn a lot, fast. We always hit the ground running as it is essential to our career success and survival. We have been exposed to many types of industries and business challenges through the variety of our projects. These lessons enhance our overall business judgment.
We also invest in knowledge management and training programs and often work alongside some of the smartest people in business, so we pick up lots of tips, tricks, and thought processes from some of the best business thinkers available. We have an enviable network of colleagues, media contacts and suppliers who offer us better rates than you would be able to negotiate directly.
A strategy is the blueprint for how you want to build, shape, and share your brand. Whether you’re a tiny start-up or a legacy brand that’s been around a hundred years, a strong business and marketing strategy is the only way to ensure healthy growth.

Without a documented business or marketing strategy or cohesive vision, you can end up with:
Execution challenges
Ineffective marketing
Inefficient use of resources
Messaging inconsistency
Poor brand perception
Siloed communication

Why you need a strategy
If you want to build a healthy company, cultivate a strong culture, and make the people who buy your product or service more loyal to your brand, you need a well-articulated strategy with a practical plan of execution that improves your business, top to bottom. A strategy is your best defence against stagnation.

We report monthly
We insist on meeting once a month to review and discuss our monthly report. We explain the analytics and refine the strategy if necessary. We don’t blind you with science or hide behind statistics and charts. If you are interested in working with a professional consultancy who specialise in strategy, please contact us today for a competitive quotation. Please complete the enquiry form and a member of our team will get back to you as soon as possible.

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Unlike most digital marketing agencies, we work from a strategy first perspective. Before we commence any work on behalf of clients and prior to the implementation of any solution for your company, we will discuss and help identify both your specific and broad business needs. We believe it is important to understand the operational and strategic direction for your firm, before formulating a sensible implementation strategy, suitable to your timeline and budget. This process can involve an in-depth examination of your current processes, identification of any process issues or bottlenecks, and your overall goals and objectives to devise a best-practice based approach to rolling out your new business and marketing strategy. Why is this beneficial to you? As specialist consultants, we learn a lot, fast. We always hit the ground running as it is essential to our career success and survival. We have been exposed to many types of industries and business challenges through the variety of our projects. These lessons enhance our overall business judgment. We also invest in knowledge management and training programs and often work alongside some of the smartest people in business, so we pick up lots of tips, tricks, and thought processes from some of the best business thinkers available. We have an enviable network of colleagues, media contacts and suppliers who offer us better rates than you would be able to negotiate directly. A strategy is the blueprint for how you want to build, shape, and share your brand. Whether you’re a tiny start-up or a legacy brand that’s been around a hundred years, a strong business and marketing strategy is the only way to ensure healthy growth. Without a documented business or marketing strategy or cohesive vision, you can end up with: Execution challenges Ineffective marketing Inefficient use of resources Messaging inconsistency Poor brand perception Siloed communication

Business analysis After our first meeting, we can conduct a more in-depth analysis to provide documented research in a proposal for your consideration. Depending on your requirements we can solely focus on improving the use of your current digital platforms, including your website, social media and review sites, or dig a little deeper with a SWOT analysis or much deeper with a PESTLE analysis. SWOT Analysis SWOT analysis We use a SWOT analysis to identify the Strengths, Weaknesses, Opportunities and Threats facing your business. Through the examination of internal and external factors, we can create a strategy that maximises your advantages, address challenges and helps carve out a market niche in your industry sector. We work closely with business owners, to provide a SWOT matrix with each of the categories (strengths, weaknesses, opportunities and threats) occupying a cell on a table and advise on how to gain a larger market share, launch a new product or service, improve brand awareness and reputation, improve customer relationship management (CRM) etc. A SWOT analysis is perfect for small business getting to know their market, industry sector, audience and competitors. This simple process can have huge benefits, both short- and long-term. Pestle Analysis PESTLE analysis We use a PESTLE analysis as a framework to analyse the key factors (Political, Economic, Sociological, Technological, Legal and Environmental) influencing a business. It offers business owners valuable insight into external factors impacting their company. The analysis is flexible, so businesses can use the results to guide strategic decision-making. We work closely with Managing Directors, Financial Directors, Business Development Directors, CEOs etc. to conduct a thorough PESTLE analysis which can be delivered at Boardroom level to potential investors, existing investors and shareholders. Our activities include market research and strategy development, economic modelling, sales pipeline development, customer journey, analysis of brand reputation and message development. With a greater understanding of your firm's challenges, we will undertake and present a report which both analyses the business challenges to be tackled and company goals to be achieved. We aim to act as your Trusted Advisor and Marketing Partner navigating your market together. If you are interested in working with an experienced consultancy which specialises in creative copywriting, please contact us today for a competitive quotation. Fill out the enquiry form and a member of our team will get back to you as soon as possible.

Strategic communication for businesses How do you best communicate your organisations’ key messages to your stakeholders and customers? At Black Book Business Consulting Ltd, we help articulate messages to your target market. We develop data and evidence to design and implement your messages through events, PR and digital marketing. If you are based in Essex or anywhere in London, feel free to contact us. Get in touch Quality content development Have you ever heard the saying, “content is king”? Effective content marketing strategies rely on professional copywriting. Black Book Business Consulting based in Essex understands that search engine optimisation (SEO), content marketing, social media messaging, blogs etc. all depend on quality copywriting. Every aspect of your content will be analysed. Keyword mapping is very sophisticated and understanding how to optimise a page for the most appropriate search terms is vital to the organic success of your website. Our team of experienced professional writers will create exactly the right text for all your business materials, maintaining a consistent tone and brand narrative. Copy writing services Our copywriting services: We research and tailor content to your industry and your brand. We are experienced in providing: Advertising copy Blog content Business reports Case studies Direct marketing content Newsletters Presentations Press releases Product descriptions Video scripts Website content and SEO Professional writers Experienced professional writers Persuasive copy plays a key role in funnelling website visitors towards your desired goal. We are experienced in providing compelling copy to create urgency and direct potential customers to take action. Our copywriters take your message, simplify it and then add your tone and personality to captivate and engage your target audience. We understand communication and the need for effective content writing to convey your brand personality and message. If you are interested in working with an experienced Essex agency who specialise in creative copywriting, please contact us today for a competitive quotation. Fill out the enquiry form and a member of our team will get back to you as soon as possible.

Experts in social media marketing At Black Book Business Consulting Ltd, we specialise in social media marketing for SMEs across Essex and London. We are just a call away to answer all your queries, contact us today. Social media platforms allow businesses to reach various demographics. We identify the most appropriate social media platforms for your business and can develop unique content for each platform. Over 88% of all companies are now marketing on social media. If you aren’t then, now is the time to get started! In the UK specifically, there are now 45 million social media users which equates to 67% of the entire population. Facebook There are now over 60 million active business pages on Facebook globally, which is why many are turning to advertise on the platform to cut through the noise and reach desired audiences. YouTube Video has become the most popular form of social media marketing which is why YouTube is ranked as the UK’s second most popular social media channel with almost as many users as Facebook. The average viewing session is 40 minutes, which is why many brands are now using YouTube as it’s a suitable place to host longer form content. Unlike other social networks, YouTube users are intentionally searching on the platform for videos to watch. LinkedIn There are 27 million profiles in the UK, with 60% male and 40% female. According to Social Media Today, Microsoft claims there has been a 34% increase in login sessions amongst those members who are most likely to use the platform to regularly engage and share. Revenue is also growing with 51% of UK adults (18+) now reachable by LinkedIn adverts, according to LinkedIn. Twitter According to Twitter, 13.6 million people in the UK can be reached by advertising which gives us a clue as to the size of the platform. This number represents 24% of the UK population, aged 13+. The gender breakdown is shared as 60% male and 40% female – however, many Twitter accounts are companies, not individuals so would be classed as neutral. Pinterest The platform now has 250 million monthly active users around the globe, which is an increase of 50 million since 2018. If your product or service is relevant, then it’s still important to have well-optimised pins on the platform. One of the most valuable things about Pinterest is the long shelf life of Pins. A pin can, on average, live for seven months (compared to Twitter’s seven minutes). Google The deletion of Google+ does not affect other Google services. Your Google account, which is linked to services such as Gmail, YouTube and Maps, will continue to work. By listing your business on Google, your company can appear right when people search for products or services you offer, allowing interested customers to learn more or get in touch with you. Social media has changed the way we see the world and the way we look at and interact with brands. Brands need to fight constantly for their positions, and one careless move or oversight can be catastrophic to brand reputation. It requires lots of time and a professional strategy to build brand awareness and manage online reputation.

In today’s world, online reputation management is essential. The Internet, and more specifically what people say about you online, is perhaps the single biggest influence on your success and that of your business and brand. This is true for businesses and brands of all sizes and sectors around the world. When people Google you, everything they see in the search results influences their perception of you. Their perception is your online reputation. Online reputation management works to counter, weaken or eliminate negative material online and generate and promote the positive. This matters so that when people search for you online they see you in the best possible light. Google controls as much as 72% of all search engine traffic. The first page of a Google search for your company’s name attracts 95% of traffic from an average search. 90% of people only look at the first page of search engine results to form their impression. 64% of people trust online search engines the most when conducting research on a business. When people search for you or your business online, you want people to get a positive first impression at a glance on page 1. If the results are positive – website, profiles, positive press articles, good star ratings, and reviews, etc – they’ll want to do business with you. Or at least move closer towards it. If you have bad press, negative reviews or even nothing of note at all they’re less likely to believe that you’re right for them and look elsewhere. A reputation management strategy builds brand credibility, trust, profit and attracts talent.