Black Book Business Consulting Ltd is a group of digital marketing specialists who have been working in the professional services sector for over 20 years. We have each garnered the best business provider rates in the area over the last 2 decades so will be open to compete and/or match any like for like rate.
We have been involved in working across the full marketing mix – traditional and digital, gained in international healthcare, security, education recruitment, FMCG, SaaS, Cleantech, construction, education, retail and mental health sectors, to name but a few.
Based in Essex, we offer our services to businesses in London, throughout the UK and internationally. We combine our real-world business experience with intellectual insight and deep understanding of a broad variety of industry sectors. Our research, analytics, and reporting enable us to tailor advice and create strategies to assist businesses in gaining a greater market share and return on marketing investment.
HOW WE DO IT
We always begin with research, conversations, and visits. When you make an enquiry or arrange a meeting, we research:
Review how you are listed on Google
Review your website
Review your social media platforms
Review your brand reputation
This provides an overview of your existing digital footprint, as we see what your customers see, and have an idea of the customer journey or User Experience (UX).
No one knows your story, your products or your services better than you do which is why we love to meet you on site. If possible, please feel free to invite key members of staff and give us a guided tour. We are interested in what you are looking to achieve, change and improve.
An analysis is essential to help develop your Key Performance Indicators (KPIs). We use KPIs at multiple levels to track performance measures, progress, set targets (the desired level of performance) and systems to track progress against that target.
We create a draft strategy - Once we have identified your requirements, we create SMART goals. A SMART goal is a short statement which leads your business in the direction of your KPIs. Having goals written in a SMART format ensures that we are clear on what your business is trying to accomplish, when and how. This allows us to provide a tailored proposal and quote for your consideration. All this work does not cost you a penny, we see it as an opportunity for us to demonstrate our capabilities and start something which will hopefully turn into a very fruitful long-term partnership.
Linda mentored me for months when I was starting my new business. Black Book Business Consulting managed my logo design, business car design & printing and got me on the right track to set up and manage my social media platforms. Linda is a very experienced marketing consultant with great industry contacts.. I am happy to recommend her to other small business as she really knows what she is doing. If you want the best, go to the best. And for me, that is Black Book Business Consulting! More...
Linda has been a great mentor and showed me how to make the most of social media channels and marketing techniques, as well as advise on the best printers for business cards, labels and T-Shirts.