Be Smart Design Ltd

Be Smart Design Ltd

Be Smart Design Ltd is a verified pro service provider Certificate of Excellence 2019

Be Smart Design Ltd locationGailey, Staffordshire

(9 Reviews)

If you're in need of a new brand, website or any marketing collateral like brochures, adverts, roller banners, packaging, newsletters then we're the people who can help increase your sales, raise your awareness and engage your teams.

It can be daunting approaching a design agency in the first place and so choosing the right one for you is crucial. The strength of getting good results is in the strength of the brief but because we've been designing for over 25 years, we know the right questions to ask to get to a great brief and therefore great results.

It's our 25th birthday this year and you don't get to 25 years old without doing a lot right! We've worked with many companies large and small in many different areas and we always given them a very personal service. Many of our clients end up being friends of ours and we like to think it's because we always treat them right. Our own values are integrity, openness, consistency and fun and we show this in the way we deal with all of our clients.

We have many testimonials on Google, in Facebook and on our Managing Director's LinkedIn page, so please do check us out.

We'll even put our money where our mouth is and guarantee our work - just ask about our Smart5 guarantee, it could give you 50% off your bill if we don't deliver.

Be Wowed • Be unique • Be Smart

Be Smart Design Ltd Reviews

Be Smart Design Ltd Reviews

Review of Be Smart Design Ltd by Roger Goldman
5 23/04/2018 Roger Goldman

Be Smart Design offer a great combination of innovative ideas with a personal approach enabling them to offer customised solutions for any business. They recently ran our online marketing campaign for a Charity Fireworks display. The results of the campaign far exceeded our expectations.

Review of Be Smart Design Ltd by Mike Lawrence
5 15/03/2018 Mike Lawrence

I choose to work with Be Smart because they work hard to understand and fit in with the way a business works.

When I took my current role leading comms at an international manufacturing group I wanted to modernise the dated brand style and supporting communications material in a way that was fresh and modern, but sympathetic to the logo and history of the company. After discussing the project with Philippa and the team, they took an in-depth look at material in use across the international group and created a style that better represented business’s vision, values and position as a leading engineering firm manufacturing high precision components. Having agreed the approach, they then worked closely with the business to roll out various publications in the new style, from internal documents to marketing brochures and presentations.

I trust them to work independently with other parts of the group, not only because they created the guidelines but also because I know that they will be proactive in ensuring that everything they produce fits with our agreed vision, as much as if they were an extension of my own team.

Review of Be Smart Design Ltd by Susan Knights
5 16/01/2018 Susan Knights

Be Smart are an excellent creative design agency. I have had the pleasure of working with them for 10+ years and they always, always deliver high quality material. They have an intuitive approach and bring fresh ideas to the table. I just love working with them as they help me deliver great results. I would highly recommend giving them a call to have a chat - definitely worth it.

Review of Be Smart Design Ltd by Kirsti Hurne
5 12/12/2017 Kirsti Hurne

We started working with Be Smart earlier this year and they have worked on several projects for us, all of which have been delivered on time and to a very high standard. These range from redesigning brochures, packaging and posters in line with our brand new guidelines. Philippa and her team are great to work with, they have never missed a deadline and we know we can rely on them to get the job done.

Review of Be Smart Design Ltd by Tina lewis
5 11/12/2017 Tina lewis

I strongly recommend 'Be Smart Design' to anyone looking for excellent branding/website etc for their business.
The help I have received is second to none and they go above and beyond what you would expect.
Really friendly, helpful and professional company that doesn't break the bank.
I approached a few branding companies but from the first telephone conversation I knew they would be perfect for me and my business.
Don't hesitate to try these guys out, you really won't regret it.

Review of Be Smart Design Ltd by Rachel Elnaugh
5 Rachel Elnaugh

Hugely impressed by the personal brand identity Be Smart created for my client Fiona Radman which has transformed her business.

Review of Be Smart Design Ltd by Tina Lewis
5 Tina Lewis

Awesome company and Awesome people. Go above and beyond what is required. Would highly recommend :)

Review of Be Smart Design Ltd by Judith Cashmore-James
5 Judith Cashmore-James

Great design agency who really deliver on your project. Great people who listen and create brands of beauty

Review of Be Smart Design Ltd by Owen Morgan
5 Owen Morgan

Awesome creative company, after a urgent request for a corporate branding project. They delivered a set of initial ideas exact to brief in double quick time. Cant thank them enough and would not hesitate in recommending The Head Honcho and her team of creatives to go head to head with any City slicker agency on the planet. Look forward to the next project soon.

Be Smart Design Ltd

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Be Smart Design Ltd Q&A

Be Smart Design Ltd Q&A

What makes a great website?

There's no point having a great website without having a great brand identity and it's important to get this right first as this will flow through and greatly influence your new website.
A great website should be able to attract, retain and sell to the viewers, converting them to enquiries, and then to customers. Overall it should have a great design, compelling content and great quality traffic.
Great design will create an amazing first impression.
It should also have a custom layout not templates.
The colour scheme should be in line with your branding
Ideally have good quality imagery that's bespoke to you rather than stock imagery but if budget is an issue go for well chosen stock imagery,
Engaging infographics to bring to life dull and dry information.
Clear navigation
Fast loading site
User experience is key
Compelling content – create a clear and simple Unique Selling Point with original content that's well written and on brand.
Quality traffic - should have SEO

What questions might you ask a client when starting a new project?

Some of the questions we ask will depend on the project involved but as a broad guide here we go:
• What is the challenge or objective of the project?
• Why do you want the project you want?
• Who is your ideal client?
• Who are your competitors?
• If you're an existing business do you have any customer research?
• Are there any existing brand guidelines?
• Does the project need to align to any other marketing collateral?
• Why should anyone buy from you, in other words why are you unique?
• What's your budget?
• What's your deadline?

Describe your creative process.

We always have a meeting or a Skype call to dig deep to understand what you are trying to achieve. This is the most important part of the process to get the best result. We'll also determine a time schedule that outlines who does what and when. This ensures that you get your project completed on time.
RESEARCH: We look at the marketplace you're operating in (or will operate in), we look at your competitors, your positioning statement, your pricing. It's important we really get to know what marketplace you are in and after 25 years we've covered most of them, whether it's Retail, Business to Business, Public Sector, Charities, Education, Business to Consumer or FMCG.
DESIGN: When we're happy with the research, as a team we'll discuss the project and start to come up with potential creative solutions. When we're happy with them, we'll present the initial concepts to you and our reasons why.
DEVELOPMENT: This stage is working on the feedback you give us from the initial concepts and when you are happy with your chosen design we'll move on to artwork.
ARTWORK or BUILD: Depending on the project, when you have approved the design concept, we will then move on to artwork of the print project or the build of the website. Ideally to keep your costs to a minimum, you should approve all copy before giving to us because if we artwork it and you then make a lot of change these would need to be charged for. The reason for this is when we first quote the project we can't guess what changes you will make in the future. When you are happy with the project you will sign it off and we will then proof read it internally.
PROOF READING (QUALITY ASSURANCE): It's important to us that all of our clients are exceptionally happy with their project and so to make sure it all goes smoothly we will proof read the project internally and if there are any queries, we will raise these with you before going to print or making the website live.

What information do you need from a client before you can start work?

We would need the full trading address of the corporate entity that will be invoiced, plus a PO number for a pro forma invoice.
All projects, once live, on invoiced on a pro forma basis with payment being made before we start.
In the case of a website project, we would be happy to accept 50% with order and 50% 30 days later.

What do you love most about your job?

We love to see people succeed. We love to see them shine. This is why we exist because we're really good at what we do and our reviews show this.

What inspired you to start your own business?

I wanted to be in charge of my own destiny - to rise or fall because of my efforts not those of a big corporate entity.
Because I love people, I also wanted to help them succeed.

Why should our clients choose you?

Because we're experts at what we do and we have lots of evidence to show it. We're project brief makers not brief takers and we love helping people succeed.
Also our Smart5 guarantee will give clients peace of mind that they've made the right choice.

Services provided by Be Smart Design Ltd

Be Smart Design Ltd Services





Art direction

Print management




Brand guidelines

Sales brochures


Roller banners and all large format exhibition graphics



Point of Sale


Annual reports

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