Be A Legend, Inc

Pay Per Click (PPC) advertising also known as cost per click, Google ad words and search engine marketing (SEM) is an effective way to get noticed online immediately in Google and other search engines and is also referred to as search engine advertising (SEA). How does pay per click work? PPC works differently from search engine optimization (SEO) as pay per click or SEM does not grow your traffic organically but rather with PPC, online traffic is essentially bought every time the advertisement is clicked on. Therefore, you pay when a customer or client clicks on your website that you have advertised. Pay Per Click Google is a fast way to get your business noticed online. PPC or cost per click is associated with first-tier search engines such as Google, Yahoo and Bing. Pay per click advertising for small business owners is highly advantageous and there are 5 reasons why pay per click ads work for small budgets.

How you can generate leads on a small marketing budget with search engine marketing and Google ad words strategies:

- Targeting Pay Per Click advertising. You can directly target your specific audience of who you would like to advertise making sure you are being smart about the money you are investing into PPC. Focus on key words people type in search engines when they are in the market to buy. Expect a high conversion rate with pay per click with a narrow advertising funnel

- PPC and Split Testing. Pay per click can be measured by using different keywords and assessing which PPC ads have been clicked on more than others due to their relevance of the keyword. To do this with traditional advertising is expensive and the printing costs alone pay for multiple split testing online when choosing pay per click advertising.

- Pay Per Click with different markets. Be a Legend pay per click Phoenix can market directly to every country in the world and advertise accordingly to different audiences using the correct language even though we are centrally located between Phoenix and Scottsdale, Arizona. With PPC Phoenix, Be a Legend tests the same copy in another market while ensuring any subtle nuances in each language is addressed.

- PPC Data reports speak volumes over emotion and opinions. If you are a small business owner with a tight budget, every lead counts. Utilizing the data that PPC produces is vital to make business decisions. Be a Legend Inc PPC Phoenix uses Google AdWords and Bing Ads as well as multiple SEM tools to get your business noticed online fast by designing tests that analyze combinations of keywords and messages.

- Pay Per Click tests point in the right direction quickly. Simplest version of your page will be the most effective by starting with basic best practices for PPC. Utilizing SEM to test everything from headline, video, buttons, and keywords are an effective way to get your business noticed online fast and ranking high in the search engines.

What is social media marketing and how does social media build your brand and business? Social Media marketing is more than just likes. It is essential to understand that social media for business engages your audience, encouraging them to share and comment on your social media posts. In doing so, by engaging with your audience on social media, this leads to brand awareness and effective communication within your local area and nationally. By creating engaging conversations with social media for business and having Be a Legend Inc create a marketing strategy for social media, we can help you build up a loyal customer base and engage with those loyal customers to encourage them to return and refer your business to other potential customers and potential clients.

Aside from designing and planning a social media marketing strategy, Be a Legend Inc also help design and create social media content. With clever animations and traditional static posts, Be a Legend pride themselves on helping clients and customers engage with their audience through social media audience targeting. Having a social media marketing strategy is paramount to dominating your marketplace on social media and increasing your brand awareness. Boosting Facebook posts is not the most effective form of generating awareness and sales. A common mistake for small business owners is to hit the boost button on Facebook. However, through designing and planning a strategic social media marketing campaign, Be a Legend Inc can help identify your target audience and work with you to ensure your marketing budget is spent wisely with a return on your investment.

The reason it is important for your company to invest in social media marketing for businesses is to achieve your marketing and branding goals utilizing a vast array of platforms on the Internet besides just your website. Creating and sharing content on social media networks is key to improve social media targeting.

Online video advertising, from Facebook video ads, video ads on YouTube, and many other wide variety of platforms and channels for online video advertising, including mobile, display and social, not only enhances the message of your company with a specific message that your company wants to convey to potential customers and potential clients, but it also identifies your company as the market leader in your industry. Online video advertising helps your search engine results and search engine rankings in google dramatically, as Google owns YouTube, which is the second largest search engine in today’s market. This means a greater audience will see your video ad but also when a company is typing in specific key words to find your products and services, your online video ad will display in the search engines with a visual thumbnail, which naturally draws the eye to want to see more and click the play button to watch the video, creating a call to action.

Having a visual aid, such as video ads, means that your message is being conveyed in more than just text, and helps attract the human eye. Stay ahead of your competition and utilize the digital age by having Be a Legend Inc create content and design the look of your video ad. Fully licensed stock footage, quality licensed music and creative content designed by Be a Legend Inc means that your video ad is assured of being creative and compelling to attract your potential customers and potential clients to notice your company above the competition.

Video ads provide the most effective form of communication between you and your potential customers and potential clients. We all know that communication is more about the words you speak. Communicating 100% of your message through sound, music, visuals and text, video ads are the most effective way to advertise, promote, and boost sales as well as generate leads by grabbing the attention of your audience instantly.

Publishing video ads across all of your social media platforms ensures consistency with branding and messaging, while generating leads without cold calling or networking!

Website design and website development is a key fundamental step to ensuring that your potential clients and potential customers can research who you are and what you do. It could be the deciding factor between buying from your company and using your services to buy from your competitor. Do you have enough engaging content on your website for your potential customers to want to know more about who you are and take action to contact you? How effective is your website? Do you have on-page SEO, which will help build your rankings organically in the search engines and attract potential buyers, potential clients and potential customers? Are your images indexed? Is your website user friendly and easy to navigate through the pages? What about links directing your potential customer or client to other areas of your website?

Think of your website as a shop front. It acts as the “glass window” to your business. People will see something that catches their eye and look through the window. If they find what they are looking at interesting or enticing, they will walk through the door, step inside, and look around for more. If they find something that clicks with them or an item that they are in the market for, they will walk to the counter and purchase the product. In other words, your potential customer or potential client will click around the other pages of your website and if they really like what they see, they will pick up the phone and call your business or fill out the contact form and email your company directly. Is your website working for you? Is your website generating the leads you desire? No? Then contact Be a Legend, Inc.

If you are getting little to no leads from your website, it could be time for an update, refresh and overhaul.

CONTACT US TO LEARN MORE ABOUT WEBSITE DESIGN AND WEBSITE DEVELOPMENT AND SEE HOW WE CAN HELP YOU TO GET YOUR WEBSITE WORKING EFFECTIVELY FOR YOU.

Email marketing is a powerful tool in today’s digital age with communicating your message directly with your customers and clients. Here at Be a Legend Inc, we take a slightly different approach and when composing emails for your clients and customers, we make it fun, interesting, educational and personal. Content that is relatable to everybody that reads it. Everyone around the world celebrates something in that given month. Looking for the common factor (e.g. valentine’s day in February, Father’s Day in June, July 4th in July in the U.S etc). The point is, the more engaging the content and helpful to the client and/or customer, the more they are likely to share this on social media and most importantly remember you when they are in the market to use your services or buy products in your industry. For example, if you are thinking of marketing and digital marketing strategies, our clients will immediately think of Be a Legend due to our continuous nurturing of our clients, not just through consistent client management with meetings and phone calls but through email. Sharing ideas and educational content with our clients is a huge must to make sure one is building trust throughout the relationship and be more likely to recommend the services to another.

Email marketing can help with referrals and having your audience share your content online, meaning that you are engaging in brand awareness with your potential customers and potential clients. And of course keeping your brand alive in the minds of your existing customers and clients to ensure a loyal client base and loyal customer base.

CONTACT BE A LEGEND INC TO LEARN MORE ABOUT THE COST-EFFECTIVE EMAIL MARKETING CAMPAIGNS WE DESIGN FOR OUR CLIENTS REGARDLESS OF THE INDUSTRY YOU ARE IN.

Content designers are responsible for the organization and layout of your web content. Here at Be a Legend, our content designers are enthusiastic about language and we focus on the end user needs and how this should be read on the web for your company. We scan the content online, looking for keywords. For example, by using clear, front-loaded headings that break up the content into manageable chunks, this allows your potential customer or client to easily navigate it, meaning a higher chance of generating leads and thus sales.

Furthermore, attracting the attention of your audience, supporting the ease of scanning content, separating the content to make it easier to read and emphasizing the points you are trying to make are three fundamental key elements to content design.

Ever struggled with writing content? Don’t have the time for it? Need engaging content to be shared and your brand remembered? Need blog posts or articles written for a press release or just to keep your website updated as well as help improve your organic search in the search engines? Then don’t worry. You are in safe hands. Be a Legend Inc enjoy writing content for our customers and clients and are passionate about educating and helping others understand who you are, what your company stands for and most of all, what value you bring to your clients and customers.

CONTACT BE A LEGEND INC FOR CONTENT DESIGN AND LEAVE THE EXPERTS TO DESIGN, WRITE, AND PUBLISH CONTENT ON YOUR BEHALF, ALLOWING YOU TIME TO FOCUS ON OTHER AREAS OF YOUR BUSINESS.

Social media management is more than just posting a picture or writing one or two sentences promoting your services or product offering. What is the point of posting online if your content is not engaging meaning that it is not receiving likes, shares and comments. It is crucial in the digital age that your businesses social media is on point and consistent as well as having engagement with your audience.

Be a Legend Inc can build a killer social strategy by firstly discovering which posts get the most engagement, spending time listening to your audience and researching the market including your competitors. Being strategic with your social media ensures a higher engagement rate with your target market and helps encourage shares, likes and comments. Being educational in your posts is another way of helping the engagement of your social media posts rather than trying to sell sell sell, change your mindset to educate educate educate. People don’t like to be sold to, they like to learn and if your customers or clients feel that they are getting value from your social media post, they are far more likely to share it on their newsfeed and put their name on the line to back a company that they believe has value to others. Whether you need help with one platform or multiple platforms online including Facebook, Instagram, LinkedIn, YouTube, Twitter, Google+. Houzz or the many more platforms that are on today’s market, Be a Legend Inc can help you manage your social media.

CONTACT BE A LEGEND INC TO LEARN HOW TO BUILD A KILLER SOCIAL MEDIA STRATEGY AND HAVE US MANAGE ALL OF YOUR SOCIAL MEDIA PLATFORMS TO ALLOW YOU TIME TO BE FOCUSING ON COMPANY AND THE AREAS YOU ARE KILLER AT.

Do you need a logo refresh? Perhaps you don’t have a logo at all or maybe one that is outdated and does not fit with the message of who your company is. Be a Legend design logos that are inspiring, engaging, memorable and most of all, logos that have the wow factor. They provide a message in the design that resonates strongly with who you are and we take the time to get to know who you are and what your business stands for and what your business is about. By doing this, we can design a logo that reflects your business in the most desirable way, making it easy for customers and clients to recall your logo in seconds of hearing your business name. This is brand awareness and it is important that you have strong brand awareness online in the digital age with so many competitors hunting the same customers and clients as you.

ARE YOU FEELING LOST WITH YOUR MARKETING?
Perhaps you know what needs to be done but don’t know how to do it? Feeling confused and overwhelmed at the many different marketing options out there in the world today? What is going to bring you the most return on your investment with your marketing spend?

With so many choices to choose from with various online, offline & digital marketing campaigns, it is crucial that your company speaks with the best marketing consultants has to offer to discuss a marketing strategy that is profitable for your business needs and budget to allow room to grow your business long term.

Online reputation management and online reviews is at the forefront of everything you do. You may have the best product or best service in the world but if your reputation and/or your reviews are poor or non-existent, your company will suffer as a result. We are not just talking about getting your customers and clients to rate you with five stars, it is about reputation building, reputation managing and reputation marketing in the short term and long term.

We always start with reputation first and build your marketing strategy from this first step. As we already mentioned, if you have a great product or service but a poor reputation for whatever reason, nobody will buy from you and they will head straight to your competitors who have a higher star rating.

If you already have five star reviews then you are already a step ahead but don’t forget, clients and customers want to see recent reviews so reputation management and reputation marketing never stop. If you have a five star rating, but your most recent review was 6 months ago or more, consumers, clients and customers will not take your reputation as seriously as your competitors who do have five star recent reviews.

Who would you buy from? A company that has a 3 star rating, a company with no reviews, a company that has 5 stars with no recent reviews within the past six months or a company with a 5 star rating whose most recent 5 star review was 2 weeks ago? We conclude our point. Reputation is everything and reputation is what shines your business in a positive or negative light. Stay on top of your reputation and never let it fall below a 4 star rating (and this is at the worst end – yours and our goal is to aim for that very high 4.9 to 5 star rating!)

By proactively collecting and using feedback from all of your customers through a review funnel, Be a Legend have an advanced software platform that can be integrated with your CRM notifying you of any review left publicly and capturing those negative reviews before they go public, allowing your business to address the issue with the client or customer directly and changing an unhappy client into a happy client or customer.

If you receive referrals or names of companies that may be interested in your services, the first thing that they will do when recommended to you is look up your business on the internet and social media. If they see you have a fantastic reputation, this confirms the referral they received about your business. If, however, they see a poor reputation or no recent reviews, this may put doubt in your potential customer or potential client’s mind of how good you really are. Like it or not, people will judge you based on your reputation, reviews and star rating.

Building Reputation, online reputation management and online reputation marketing builds value to your company, especially if you decide to sell your business one day. Having public evidence across Google, Facebook, Yelp and many other social platforms of satisfied and happy customers and clients, speaks volumes than just presenting client testimonials on your website. Even if you currently have a low star rating of your business, Be a Legend Inc can help build your reputation, manage your reputation and then market your reputation in a cost-effective, fast and efficient way.

Online reputation management also encourages those happy customers and happy clients to leave positive feedback. How often have you asked a client to leave feedback and they have every intention to do so, but just didn’t get around to it or had something more important to do or just simply forgot? Now count how many times an unhappy customer or unhappy client has left negative feedback and made it their mission to do so? If people are satisfied or happy, they don’t generally go out of their way to leave feedback or leave a review, but if it is made easy for them, they will happily follow through and provide the 5 star positive feedback rating that you are working so hard to achieve. Read below the 3 steps to achieving 5 star reviews and positive feedback!

GO FROM GOOD TO GREAT TO UNSTOPPABLE WITH OUR REPUTATION BUILDING, REPUTATION MANAGEMENT AND REPUTATION MARKETING PLATFORM.