BackBone Inc.
Boca Raton, Florida, Palm Beach
Boca Raton, Florida, Palm Beach
BackBone is a public relations, marketing communications and business development firm specializing in technology, healthcare and workforce management. For over 20 years —a span covering some of the most dramatic and exciting advances in information technology— we’ve worked with a broad range of innovative – indeed, pioneering – companies, from providers of AI-driven candidate assessment technology to developers of evidence-based mHealth apps.
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What do you love most about your job?
Getting to know our clients - what makes them tick - and working closely in helping them achieve their goals. It's why we've had some clients for over 15 years; it's the relationships we've cultivated that, ultimately, is what we love - and value - most.
Why should our clients choose you?
Whether it's a comprehensive marketing and pr program or a one-off project, we deliver quality work at affordable rates. We're strategic, creative problem solvers, persistent and we pay attention to the details.
◊ 30+ years of pr, marketing and business development experience
◊ Deep, broad “domain expertise”
◊ Creative communications that break through the noise
◊ Relationships with top reporters, bloggers, analysts
◊ Integrated programs that use traditional/social media channels to reach your targeted audience/s
◊ Scalable and lean, we grow to meet your needs
◊ Responsive, outcomes-based service
Content Marketing
BBI’s Content Marketing service helps you systematically deliver quality content that gets read, shared and re-tweeted. We create, augment, pool, optimize, distribute and manage your articles, blog posts, case studies, white papers and tweets…enabling you to consistently reach and engage customers, strategic partners and industry influencers with timely and high impact marketing messages.
White Paper Writing and Marketing
A single white paper can effectively advance thought leadership, drive lead gen and is a fertile source of content as it can be re-purposed into multiple articles and blog posts. Our “turnkey” white paper service enables us to deliver a complete, polished white paper within 3-4 weeks.
♦ Subject matter experts manage entire process, from initial intake to final product.
♦ “Modern” white papers tailored for a readership used to messages that are considerably shorter and more visual.
♦ Coordinated content marketing/media campaigns centered on white paper/s.
Public Relations
Creative, consistent communications is the building block of every effective PR campaign; it keeps you in the news and in front of the reporters, bloggers and analysts who will think of you when writing a feature story or compiling a report. Sustaining a “steady drumbeat” is based on both proactive outreach and rapid response to reporters/editors/analysts seeking expert sources for their stories and reports. Proactive activities include systematic news generation, article placement, social media communications, trade show support.
