Tadley, Hants
I offer over 20 years' international marketing experience in the high tech and IT (hardware, software inc SaaS and services) sectors in a range of companies from start-ups through to multi-national companies.
December 2015 I decided that I wanted to concentrate on helping start-ups and small businesses be successful, so I set up B2B Marketing Global Ltd.
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What do you love most about your job?
I love it when I work with a company and see the results of my work have helped accelerate that company's growth and success.
What inspired you to start your own business?
Working in multi-national organisations means that things get slowed down by red tape and internal politics. I missed the dynamism that comes from smaller companies, where everything you do makes an impact, where accountability is higher, where job satisfaction is so much higher. So I took the brave step of just walking away from corporate life and getting back to what I really enjoy.
Why should our clients choose you?
I can deliver the results (but everyone will tell you that) but I can give you evidence of developing campaigns that delivered 30% YoY growth against a target of 8% for example. I am not up myself, I don't have all the answers (no-one does) but by working with you I will help you get the most out of your marketing spend. I am straight talking and won't bombard you with jargon, I don't need to impress you like that, instead I want you to judge me by my work and the results that you get. I am a Fellow of the CIM and a Chartered Marketer - that doesn't mean that I am a dusty academic type but that I am recognised for making sure that marketing is relevant to my clients and delivers practical and real results.
