Aveli By WSI (We Simplify Internet Marketing )
Westford, MA
(1)
Westford, MA
(1)
We provide a complete digital marketing service for business owners, executives, and marketing professionals of companies. Leveraging WSI's Global expertise and over 25 years of experience, we solve your marketing challenges to generate leads and increase revenue for your company.
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1 customer review
Charlie
I recently used Bark to find a website developer for my solar consulting business and connected with Peter from Aveli By WSI.
From our initial call, Peter was highly professional and took the time to understand my business goals and website needs.
Peter provided frequent progress updates and site mockups for feedback. He quickly incorporated all of my requested changes and suggestions. The end result is a modern, effective website that accurately represents my solar expertise and makes it easy for potential customers to contact me.
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What makes a great website?
There are many things you need to do before you even start a website. You need to understand your buyer persona, which means understanding your end buyers, which will help determine different aspects of the site. Defining personas will allow you to test if it fits each of your defined buyers. The other very important question to ask is what is the primary reason for your site. Knowing this will significantly enhance the layout of the site. For example, an auto repair shop should have a clear call to action like "schedule an appointment," a restaurant should have "Book a Table," a non-profit might have "Subscribe to our mailing list." We spend significant time, and the upfront work to get everything correct so the results will perform and convert better. You can have the most beautiful looking site but if it has terrible SEO it will not be found, and with poor optimization, it will not convert into a sale/lead.
What questions might you ask a client when starting a new project?
What is the primary purpose of your website?
What is the main Call to Action?
Do you need E-Commerce?
Who will develop the content?
Do you need a Graphic Designer?
Do you need a Videographer or Photographer?
What is your buyer persona and is it documented?
What is your budget?
Do you want a custom design or templated design?
What do you love most about your job?
I love helping a business succeed and see their real potential. We all want to be successful, we all want to make it big. My job is to determine what are the real needs of your business and your clients then develop a marketing strategy to reach your potential clients. We want to understand what are your true business goals and define the perfect strategy to meet them. In terms of the website, mainly we want to bring traffic to your site that will convert into sales.
What inspired you to start your own business?
I spent 25 years working in high tech as a Software Engineer and later as a Professional Service Consultant/ Sales Engineer. I have been around the world visiting large clients from BNY Mellon Wells Fargo, Verizon, AT&T, Smaller Business as well. I'm a problem solver, solution provider. For years I spent doing this for other companies Who I work with I want to be in my control. I want to control my destiny. I am running my own business which allows me the freedom to indeed be successful like never before. Making others successful is the best motivation to get up in the morning. When my clients are successful, it is the best feeling in the world, this is what inspires me.
Why should our clients choose you?
Clients should choose me because my number one goal is to make you successful. Seeing your company succeed in increasing leads and sales will prove to me that I did my job correctly. Ultimately in Digital Marketing all of the results are measurable in many ways. I have proven strategies which can be measured.
Can you provide your services online or remotely? If so, please add details.
Yes, all of our services can be provided remotely. We utilize the Zoom platform and deliver personal video messages when reviewing proposals, documents, and reports.
What changes have you made to keep your customers safe from Covid-19?
We deliver all services remotely. If we need to take pictures or videos onsite, we work with photographers and videographers who exceed the CDC Guidelines and Massachusetts State Guidelines. We want all of our clients to feel safe during these times.
Search Engine Optimization
To help our client’s future-proof their businesses and maximize online Return on Investment (ROI), we have worked with our global partners to develop an SEO methodology that aligns with Google’s recommended best practices. We call this new methodology AdaptiveSEO™, and as its name suggests, it is designed to adapt to the evolving and sometimes unexpected changes in search algorithms. This eliminates any potential risks and penalties for using lousy SEO tactics.
AdaptiveSEO™ is an intelligent way to ensure your business is always found on the Internet without the inherent downside risks from algorithm changes.
Paid Search
What is paid search? A paid search advertising strategy lets you immediately connect with people searching for your products or services. We can help you target your customers through a combination of paid search and SEO. We offer Google and Bing Ads.
Website Design and Development
Web designers help transform your brand into a visual story. We turn your website into an effective way to engage with your audience and a high-performing marketing tool for your business.
Although the appearance of your website is the first impression that you make on a potential customer, your website design shouldn’t stop there. The best website design and development will make your site as beautiful as it is functional and easy to use.
Reach out, and let's make your dream website a reality.
Social Media Marketing Services
Most companies don’t realize social media is part of the new-age buyer’s journey. If your potential customers are on social media, we’ll help you create integrated marketing strategies to connect you with your social audience.
We help companies on both organic social media and paid media. Facebook and Instagram Ads are our specialty.
Are your ads not performing well? Let us do an audit to tell you why.
