Avandé Marketing

1) The most important question would be what is it you want to achieve with the website and what are your current and future goals with this website?
This could be then divided into sections to start working on the business model or goals to achieve with what is required and how to achieve the goals within a certain period of time.

Here’s my process; sometimes it takes months, sometimes minutes, but I always stick to the same basic guidelines.

Research—Describe the design direction you think is most appropriate, using precise adjectives and phrases.
First, think about what you already know about the project from initial client meetings, documentation you’ve received, etc. Use this knowledge to come up with a few adjectives and phrases that you think describe the general “vibe” you’re looking for with your design. For example: “This piece needs to be modern and cutting edge, but sophisticated. Aloof. Vibrant and animated, but serious. Expensive. Older folks trying to feel young.” Use your own words, things that evoke feelings, images or ideas in your own mind.

Then, ask questions: What kind of message/client/brand/product is this that I’m trying to communicate? Who is my audience? Are they interested, or is it a “hard sell”? What am I trying to tell my audience? Is there a message? Use logic to refine your direction and make sure your work is appropriate.

Finally, look for ingredients. Inspiration can come from anywhere—media, your own past work, the junk on your desk, your surroundings. Look for things that fit the adjectives and phrases you’ve established.

After you’ve gone through these steps once, re-describe the direction with better adjectives, ask more questions, look deeper (if possible) into your ingredients pile and repeat again and again until you start to form a mental picture of what you’re trying to design. To dig deeper, find more work by artists whose style makes sense to you. Or gain a broader sense of a particular period in history, be it art history or otherwise.

The tangible outcome of the research phase might be a list of informed and refined adjectives, or it might be pages of notes, piles of books, thoughts in your head, or any combination of these. This is a part of the process that’s very time-flexible; it can take minutes or months. Having a personal library is crucial here if you’re up against a tight deadline.

Plan—Sketch possible ideas, given the necessary elements.

This should be a relatively mechanical process to start, building to free thinking as time and the project merit. Draw the elements’ basic shapes, and then work through permutations of arrangements of those shapes. While the computer is (obviously) an indispensable tool for many (if not most) aspects of design, it can limit one’s thinking when planning page layouts and structure. I always recommend sketching with pencil and paper, generally at a small scale.

During the planning phase, you’ll want to be thinking about some other issues in addition to basic layout. You might also be experimenting with various other design choices at this point, contemplating what typefaces might be appropriate, what sorts of imagery you might use and how the visual language of the piece will relate to the goals you settled on in the research phase. In Web design, how the page will actually function and move, what animation will be present, how the interface will feel to the user, and what the potential technical issues (and solutions) might be should also be considered in these early stages of design.

The more time you’re able to spend in this phase, the better. This is when you can be hanging out at the beach, jotting down ideas on your lunch receipt and still be doing your job well. I like to spend at least a week or two whenever possible just thinking about a project and sketching sporadically before I move on to the next phase, execution.

Execute—Using the research you did and the plans you formulated, concretely visualize the final piece.

Now it’s time to start moving pixels around (even if you’re designing a printed piece, it still spends most of its life as pixels). This phase is where personal work habits allow for the most variation in typical processes. The goal, depending on the particulars of the job, is to create a concise visual exploration of options that fulfill the objectives laid out in the research and planning phases. There should be as much variation as possible between different possible solutions to allow for future refinement of ideas. Start with the “knowns” such as layouts from planning sketches, logos, imagery that’s either required or desired, and permutations of necessary elements such as menus and copy. Block these pieces in, add more detail, refine placements and treatments (changing typefaces, relationships, color, etc.), and continue to develop.

You might begin five or six different pieces based on your sketches, making “passes” through the complete set and refining each piece a little bit with each pass. Or, you might begin a single piece, develop, build, and refine it to your satisfaction, then begin the next piece with new ideas and objectives. The goal should be maximum variety and exploration of visual solutions, using each solution as a starting point for further development.

It’s important to “know when to say when” during this final phase. By leaving each piece just slightly unfinished, you ensure that the development of the design will continue beyond these initial comps. If you really don’t think it makes much difference what color a headline is, leave that up to the client. Giving them a design decision to make (with your supervision, of course!) will make them feel involved in the process and possibly save you from spoiling parts that you feel strongly about. Even if you don’t give the client choices or obvious tweaks to make, you should always remember that this is an initial creative step, not the production of a finished piece.

1. What does your business actually do?
2. What do you want your business to accomplish?
3. Do you have a website already?
4. What makes your company stand out from the rest?
5. Who are your competitors?
6. What businesses do you like and why?
7. Who exactly are your customers?
8. Is there anything your business could improve with?

1. The most important is the fact that people matter most and their business and what they do. I want to assist in improving other people's business and personal lives as best possible.
2. Helping people achieve their goals is what gives me as business manager and marketing agency the best feeling if we uplifted the business and reached our goal.
3. Working with people who are passionate about their business is the best as these people at times give 100% and enjoy what they do especially if we help them promoting their business and reaching the business goals.
4. Our passion comes in being creative and doing our best with modern tech and apps we create to turn businesses or music artists into profitable assets in what they do or has a passion for.

It has been a dream since childhood to run and manage my own business. Today I am a proud owner of multiple businesses...

Simply due to the fact that we know what we are doing and if we work for our clients we give more than just a hundred percent. We will go the extra mile to make sure we deliver for our clients to achieve what is required to be successful.