Auden & Company
Cleveland, Ohio, Cuyahoga County
Cleveland, Ohio, Cuyahoga County
Auden & Company is a creative studio that specializes in creating unique brand experiences for one of a kind small businesses. Our belief is collaboration! By collaborating with Auden & Company you can ensure that we will be working hand in hand with you to create a brand you can be proud of & your customers can trust!
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What makes a great website?
At Auden & Company, we create powerful websites that spark the attention of your consumers to discover more!
Our main focus is to create sites that are responsive, rooted in user experience, and visually appealing. At the center of a well-designed website is the ability for the user to navigate it with ease. We want to provide impactful informational in conjunction with powerful design. When we design for our client’s we are focused on creating a website that multitasks as a hub for their customers to interact on!
The design process for is a 50/50 split between structure and design. We start by gathering inspiration and copy information! Our goal is to WOW your customer that is why we use Squarespace as a design host!
What questions might you ask a client when starting a new project?
1. What is your vision?
2. What budget are you working with?
3. What is your timeline?
4. What brands inspire you?
5. What makes your business unique?
Describe your creative process.
01.
DISCOVERY
A spark of creativity starts with a conversation. Over the phone, Skype, or coffee (if you are local). After you inquire, the Auden & Co team will follow up with more questions + times & days to chat. During our meeting, we will discover what makes you & your brand so unique, your small business journey and your design needs. Of course, you will be able to ask me any questions you may have. After our meeting, I will follow up via email with a detailed quote proposal. Once you review & approve, I will send over a contract for you to sign and the invoice for the first payment.
02.
INSPIRATION SEEKING & HOMEWORK
After we receive the first payment and the signed contract, I will follow up with client homework. This can range from the creation of Pinterest boards to answering a detailed creativity questionnaire. Our client homework is designed to help us to get a clear and concise understanding of who you are as a brand, where you sit on the market, your design style, & your reason for being. We also may ask you to gather information dependent on what service you booked.
03.
DESIGN & EDIT
Once I review your client homework, I will follow up with my own inspiration board. This will make sure that I am aligned with your design vision. After you approve or tweak the direction, I will begin the design process. We will present to you the concepts & ask that you pick your favorite and send back your revision notes. The number of revisions is service dependent.
04.
READY.. SET... LAUNCH!
Once you have approved the final edits, our job is to help aid you in your launch, We may get you ready for the printer, aid you in your launch weekend, or get your social media accounts hyped for the new look! Each project is finalized with a guide that will help your brand stay organized!
What information do you need from a client before you can start work?
1. Budget
2 Timeline
3. Project Details
4. A coffee conversation
What do you love most about your job?
Here at Auden & Company, we believe in the power of supporting small businesses through creativity! We cultivate partnerships through authentic connections. I love that I am able to be an asset to my clients during the design process as well as after the design process. I believe that small businesses deserve to have high-quality design services at affordable prices! We as small businesses deserve to stand out from day one!
What inspired you to start your own business?
Our story began with a small business in our hometown, who needed branding and trusted our founder Janae to take their words and manifest them into a full brand experience. From that point, Auden & Company mission is to help small businesses create one of a kind brand experiences.
I saw so many businesses with such great offerings being passed by because their brand was up to trend, that I wanted to be a design advocate for them. Give them the brand that their business deserved!
Why should our clients choose you?
I believe you should choose Auden & Company because once you are a client, I become your number one fan! From the design process to the educational side, to the follow-ups! We believe in you and it is our mission to see you succeed!
Brand Development
At Auden & Company, we offer a personalized one on one brand identity creation. Rooted in authenticity! Our goal is to create a brand experience that your customers can trust!
Branding is all about creating a narrative for your ideal client. When we create a brand identity, we are establishing a guide of what to expect, experience, and remember about your business. Through the guidance of branding, you will learn how the ins and outs of what makes your business truly unique. Most importantly you will have a deep understanding of to market that uniqueness to captivate your audience.
Our brand identity process 75% consultancy & 25% design! We start by finding clarity for your brand, through client homework and one on one meetings. We then take that clarity and create beautiful design elements that accurately represents the narrative of your brand. All of your hard work will be put into a brand blueprint so you can reference as your brand flourishes.
Logo Design
At Auden & Company, we work in collaboration with your vision to create a beautiful logo design. By diving into what makes your brand magical we extract your distinctive creative mark.
The art of designing a remarkable logo is all about developing an emotional connection with your audience. When we design a logo for your brand we are thinking of creating a lasting legacy for your company. By extracting your magic we are able to lead your logo creation in the direction that tells your story the best! The logo we create will stand for the authority your brand fosters amongst your audience!
Just like any design we take pride in the details! We start with inspiration from both you and the Auden & Company team. We then deliver rounds of ideas in which we encourage your collaboration. This process is completed with a beautiful logo delivery!
Package Design
At Auden & Company, we design packaging that will speak for your brand & pique the interest of your ideal consumer.
The best package designs are the ones that shine on the shelf, online, and in the hands of your loyal customer. Design is all about creating a narrative for your consumer to immerse in. Through good packaging, we are elevating the way people communicate with your brand. Whether you are a food business or a cosmetic business, breathtaking packaging is key in establishing a magnificent brand.
Our package design process always starts with creative aspirations! We want to know how do you see your packaging coming to life! Once we understand the direction we then start the designing and revising process!
Website Design
At Auden & Company, we create powerful websites that spark the attention of your consumers to discover more!
Our main focus is to create sites that are responsive, rooted in user experience, and visually appealing. At the center of a well-designed website is the ability for the user to navigate it with ease. We want to provide impactful informational in conjunction with powerful design. When we design for our client’s we are focused on creating a website that multitasks as a hub for their customers to interact on!
The design process for is a 50/50 split between structure and design. We start by gathering inspiration and copy information! Our goal is to WOW your customer that is why we use Squarespace as a design host!
Content Creation
At Auden & Company, we realize that content creation is an important factor in building brand awareness by leveraging the digital platforms!
Connect with your audience, customer, or ideal partnership through authentic content! Our content creation is a collaborative effort between you, the Auden & Company team, and our various collaborators. We strive to create one of kind content driven by your mission and supported by the power of analytics and metrics.
Wherever your customers are, you should be, too! So whether you reaching out through social media platforms, email newsletters or blogs, we offer content creation packages in 3, 6, or 12 months! Our content creation is a collaborative partnership, we will create the content, structure, and. You will be in charge of connecting, engaging, and adding the “you” factor to the content.
Print Design
At Auden & Company, we realize that unique designs should not just to stay online! We create print material that shines offline!
Print Design for us is the icing on the branding cake! We believe by saving this design process for last, we ensure that we connect the dots of your brand through brilliant collateral material! The Auden & Company team will work with you to create materials that accent your brand!
Whether you need a business card, shipping essentials, or fun stickers, we will curate a lovely collection of marketing material that your brand can grow into!
