Asymmetric Applications Group
Madison, Wisconsin, DaneElite Pro (7 Reviews)
Our agency specializes in helping small and medium-sized businesses win in battles against larger and better-capitalized adversaries. We work with you to employ a range of concepts, tools, and strategies to give you an asymmetric advantage in the marketplace.
We have deep experience and expertise in marketing strategy, brand-building, advertising, digital advertising, SEO, SEM, content development, creative services, website design, and many other concepts.
Our founder, Mark Hope, is a seasoned marketer who learned his craft during a career with The Coca-Cola Company. He has deep personal experience with developing brands in emerging marketing, launching new products, developing brand strategy, and executing unique and powerful brand activation programs. He is a thought leader in the digital marketing arena and he has given numerous talks at tradeshows and conventions.
Asymmetric Applications Group
What do you love most about your job?
I've been a marketer all of my life. I have worked in brand marketing, operational marketing, sales, sales operations, advertising, and agency operations. I love helping companies make their brands into powerful assets that help them drive growth.
What inspired you to start your own business?
After years working in larger firms, I decided that I wanted to have more control over what I did and who I did it with.
Why should our clients choose you?
Because I bring years of experience, coupled with a deep understanding of contemporary marketing concepts. Unlike many digital marketing agencies today, we have real hands-on experience with the creation and activation of consumer brands and B2B brands.
Application of a wide range of digital marketing concepts. Email marketing using sophisticated marketing automation platforms; pay-per-click advertising; social media marketing; content marketing; mobile marketing; local marketing; etc.
Developing a strategic approach to business growth through the application of marketing tools, processes, and concepts. Helping businesses understand their customers' needs and desires and developing personas that personalize the process. Applying asymmetric marketing concepts to win the battle for market share on an uneven playing field.
We offer a wide range of market research tools and concepts. One of our most popular products is for the measurement of customer loyalty. This process puts both the attitudinal and behavioral metrics together to understand how your customers interact with your brand. We offer a range of qualitative and quantitative research products including: pricing research, focus groups, interviews, surveys, concept testing, and brand-price trade-off analysis.
We help our clients manage and measure the effectiveness of their marketing programs through the application of a suite of marketing technology (MARTECH) tools. We have developed several proprietary technology tools to pull data from disparate sources and to combine and consolidate large quantities of data in one comprehensive and flexible database. We are a Registered Salesforce Partner and we have numerous certifications from Google, Bing, Kerauno, Pardot, amongst others.
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