Asymmetric Applications GroupCertificate of Excellence 2019
Madison, Wisconsin, DaneElite Pro (7 Reviews)
Our agency specializes in helping small and medium-sized businesses win in battles against larger and better-capitalized adversaries. We work with you to employ a range of concepts, tools, and strategies to give you an asymmetric advantage in the marketplace.
We have deep experience and expertise in marketing strategy, brand-building, advertising, digital advertising, SEO, SEM, content development, creative services, website design, and many other concepts.
Our founder, Mark Hope, is a seasoned marketer who learned his craft during a career with The Coca-Cola Company. He has deep personal experience with developing brands in emerging marketing, launching new products, developing brand strategy, and executing unique and powerful brand activation programs. He is a thought leader in the digital marketing arena and he has given numerous talks at tradeshows and conventions.
Asymmetric Applications Group
What do you love most about your job?
I've been a marketer all of my life. I have worked in brand marketing, operational marketing, sales, sales operations, advertising, and agency operations. I love helping companies make their brands into powerful assets that help them drive growth.
What inspired you to start your own business?
After years working in larger firms, I decided that I wanted to have more control over what I did and who I did it with. By working with small and medium-sized companies, I get to work with the true decision makers and am able to have immediate impact to their business.
Why should our clients choose you?
Because I bring years of experience, coupled with a deep understanding of contemporary marketing concepts. Unlike many digital marketing agencies today, my team has real hands-on experience with the creation and activation of consumer brands and B2B brands. Outside of our marketing unit, Asymmetric includes a Systems Unit for CRM Implementation and an Insights Unit for research and investigations. With our cross-functional teams, we understand the business behind marketing decisions...beyond a pretty website or fancy logo, the agency you hire needs to understand how to make money for your organization.
Application of a wide range of digital marketing concepts. Email marketing using sophisticated marketing automation platforms; pay-per-click advertising; social media marketing; content marketing for search engine optimization; mobile marketing; local marketing; etc. Asymmetric has developed proprietary APIs (Application Programming Interfaces) allowing two different systems to "talk" to each other -- for example a call tracking system and Google Ads.
Developing a strategic approach to business growth through the application of marketing tools, processes, and concepts. Helping businesses understand their customers' needs and desires and developing personas that personalize the process. Applying asymmetric marketing concepts to win the battle for market share on an uneven playing field. We have proven frameworks to help our clients walk through and consider important strategic marketing decisions that may currently be underdeveloped and costing you sales.
We offer a wide range of market research tools and concepts. One of our most popular products is for the measurement of customer loyalty. This process puts both the attitudinal and behavioral metrics together to understand how your customers interact with your brand. A second impactful product is for pricing research, so companies know if they are losing sales to lower-priced products or if they're in fact leaving money on the table. In addition to traditional focus groups, interviews, surveys, concept testing, and brand-price trade-off analysis, we also offer investigation services.
We help our clients manage and measure the effectiveness of their marketing programs through the application of a suite of marketing technology (MARTECH) tools. We have developed several proprietary technology tools to pull data from disparate sources and to combine and consolidate large quantities of data in one comprehensive and flexible database. We are a Registered Salesforce Partner and we have numerous certifications from Google, Bing, Kerauno, Pardot, amongst others.
Search Engine Marketing
With 85% of buying decisions starting on the internet, your brand needs to be at the forefront. Every business is different, therefore Asymmetric has a team with expertise in a full suite of applications including social media (like YouTube, Facebook, Instagram, Twitter, etc), search engine marketing (display ads, text ads, dynamic ads, Google Shopping), and search engine optimization (both content-based and technical).
Branding and Positioning
Beyond a slick logo, a brand needs to demonstrate your product's promise to your customer and look good doing it no matter if it's on a tiny on-line icon or giant highway billboard. Our approach to product and brand naming is based in scientific research of linguistics combined with creative and artistic applications. At the end of a project, clients receive a complete brand identity guideline that includes carefully curated fonts and colors as well as formats and instructions for specific applications.
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