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About

We are a Toronto-based team of free-thinking, hard-working web designers hell-bent on making small businesses thrive in the digital world. We will develop a website that speaks to your exact audience, and we will pack it with everything you need to hit the ground running.

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Q&A

1. Clear purpose – Make sure you know what your site is for, and importantly, not for
2. Clear audience – Identify who your site is aimed at. Do you know what your audience looks like? What they enjoy? Do for work? How old they are? What other sites they use? All of this information, and more, is crucial for building the best website.
3. Straightforward navigation – Is it easy to work out how you get around your site?
4. The right style – Your site should be unique and distinctive, whilst still appealing to your users
5. High quality imagery – If your images aren’t good, your site won’t look good, either
6. The right fonts – Make sure your font matches the general style, and is legible
7. The right words – Your site can look amazing, but if none of the words make sense, design won’t matter

1. Describe your business in a few sentences.
2. Do you currently have a website? If so, what is/isn’t working for you?
3. What are your goals for this project?
4. Who is your target audience?
5. What specific features do you want on the site?
6. How can we avoid failure?
7. Who are your main competitors?
8. What makes you different from your competitors?
9. What’s the scope of the project?

What I like the most is the ability to create something amazing and how that ability continues to grow year after year. The web is constantly changing and improving, it is always growing. What is now possible to build in the browser wasn't even thinkable 10 years ago.

Just look at what is possible. It is stunning. It is encouraging and daunting at the same time. That is what I love about this field.

Also, as time goes on, the web will continue to be more and more a part of peoples every day lives. The chance to have an impact on the world grows every day.

1. Flexibility. Work your own hours.
2. Call the shots. Nobody else is going to set the rules. You are.
3. Set your own deadlines. No more last-minute rushing unless you want to do it.
4. Sell how you want to sell. Online? In person? Inbound? Outbound? It’s your call.
5. Create your own environment. You can set the formality and culture of your organization.
6. Pursue your passion. You can do what makes you happy.
7. Create something from scratch. Watch your organization grow from start to finish.
8. Meet new people. Network with other entrepreneurs and professionals.

We take time to understand your project goals
We introduce new ideas and insights
We save you time and resources
We'll be an extended part of your team