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Amanda in Bloom logo

Amanda in Bloom

Ashby de la Zouch, Leicestershire

2 hires on Bark
‘19 Certificate of Excellence, 2019
Amanda in Bloom logo

Amanda in Bloom

Ashby de la Zouch, Leicestershire

2 hires on Bark
‘19 Certificate of Excellence, 2019


I am an independent florist working from my home studio .... with an eye for detail I love to be creative with lovely flowers and displays for all occasions, often with a twist ... I also like the little thing to so all my messages are hand written with care and attention.


Reviews (41)

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Sam Lucas

25 September 2019

What a cute little shop! So many different sweets, chocolates and ice creams to choose from! I definitely recommend the Yum Yum ice cream! The owners Fred & Kerri are super friendly and very happy to help you decide I will definately be planning on another trip back to Sweet Memory Lane to restock on Bon Bons and Cola cubes! See you soon Fred & Kerri! xx More...


Paul Manley

25 September 2019

Great old fashioned sweet shop! lots of variety! Very friendly staff! They do ice cream too!


Lesley Walster

31 August 2019

Fred is a lovely guy. I called in for the first time yesterday, I'll be back ‍


Sophie Jessica Hubble

29 August 2019

Lovely little sweet shop, friendly service! Lots of choice too!


Kerri Evans

14 August 2019

Great service and love the variety of sweets available!


Richard Harland

10 August 2019

Everything including the service


Wendy May

30 May 2019

More than just sweets, I love my flowers from Sweet Memory Lane Ashby


Dee Griffin

4 January 2019

Everything! Wonderful owner fabulous goodies , just a magical shop another reason to visit Ashby-de-la-Zouch #hiddengem Thankyou xxx


Liz Woodward

19 November 2018

Friendly service, excellent selection, great ideas for presents for something just a little different. What's more to like?


Becky Ames

30 September 2018

Amanda provided both the flowers and favours for our wedding. Our flowers were stunning and even more beautiful than we could ever have expected. Amanda produced stunning centre pieces, vintage crates filled with flowers for the top table and other focal points, button holes, bouquets and she was even able to liaise with our cake maker to arrange fresh flowers to decorate. She also helped enormously with ideas for our vintage tea party theme. I was confident that I could rely on Amanda on the day itself to have everything just as I’d asked, which meant that I was able to relax and enjoy my day.
On our first wedding aniversary, at my husbands request, Amanda kindly produced a replica of my bouquet which was just as beautiful the second time around. I highly recommend this lovely lady 😊💐

Hello Becky, Great to hear from you and thank you for your review your wedding flowers were beautiful and you were such a chilled couple you made my job easy .... hope to catch up soon. Amanda


Louise Firth

3 September 2018

Amanda did the flowers for our wedding and all I can say is that they were amazing . Her creativity and attention to detail made our day so special ; I can’t thank her enough .

Hello Louise, thank you for such lovely comments I am so pleased you loved your flowers and you had a lovely day ... the weather certainly helped xx hope to see you soon. Amanda


Kayleigh Fox

24 August 2018

Amanda did our wedding flowers and we can highly recommend her. Nothing was too much trouble. Even when I decided I wanted silk as I wanted the flowers to be the correct colour. Amanda's eye for detail is fantastic and we couldn't thank her enough! More...

Hello Kayleigh & Matt of course, thank you for your review .... I am so pleased you loved your flowers I am sure you had a fabulous day... Amanda in Bloom


Sharron Powell

8 August 2018

Amanda did all my wedding flowers 2 years ago they were beautiful and would recommend her �


Neil Perkins

21 June 2018

Just tucking in to my salted caramel ice cream in the sun... this amazing shop of tasty treats offers more than just your average pic n mix! They are brimming with fantastic gift ideas and even offer a sweetie buffet for weddings and corporate clients too! If you are in Ashby de la Zouch, treat yourself to a bit of local at Sweet Memory Lane More...


helen yard

20 June 2018

An amazing shop, Amanda and the team have always been very helpful when I’ve needed hampers or children’s goody bags made, I would not shop anywhere else!!


Angela Conibear

20 June 2018

A fantastic traditional sweet shop with a modern twist. The sweetie team staff are brilliant, always welcoming, friendly and extremely helpful! Full of great ideas for gifts with lovely packaging and wrapping too. My go to place for that little gift for someone special......oh and an occasional treat for me aswell! Highly reccomend ☺ More...


Kate Betts

17 May 2018

Love a visit to Sweet Memory Lane...always obliging and fantastic selection �


Louise McIntosh

8 May 2018

Thank you so much for doing the sweets for our wedding, they were a massive hit! They looked fantastic and disappeared so quickly ��xx


Graham Ede

20 January 2018

Had a last minute visit to Sweet Memory Lane, so last minute infact, that they were already closing up for the day. I was invited in and greeted by happy faces and great service. Sweet Memory Lanes is now immortalised in my Google maps favourites list. See you next time I'm in Ashby! More...


Amy Anderson

24 November 2017

Hired the ‘Candy Buffet’ for my daughters 9th birthday party as an alternative to party bags. Absolutely brilliant! Kids loved it and there was more than enough to go around the 35 kids (and a few left over for greedy adults - ok just me! ��). All set up for me, hidden ready for ‘unveiling’ and cleared away at the end. Amanda was Fab. Highly recommended! More...


Robert Jones

12 November 2017

Fantastic choice of favourite sweets, old and new. Even sells dark chocolate Bounty and Dutch liquorice. Chocolate coffee beans are a favourite and their Christmas boxes are beautiful and great value.


Sonia Jager

13 October 2017

Excellent products. Quality service. Perfect gifts.


Alex Whitehouse

17 August 2017

More than a sweet shop. It's therapy! Everything is beautifully presented and the sweets are sold with soul. I have bought many gifts from here that are always received with much joy. My twins loved their visit today and especially being given the chance to give Cocoa the dog a treat! I know the recipients of today's purchase will love it. Will let you know! Thank you xx More...


Kate Adcock Zamani

29 July 2017

Popped in for yet another 'Rocky Road Kit'. Absolutely fantastic, the boys love making them and they also go down amazingly well as presents!! Also saw a sneak preview of all the Christmas goodies that will be on offer...can't wait!!! More...


Ashleigh Slater

4 June 2017

sweets arrived - packed brilliantly - yummy selection, will buy again.


Holly Johnson

1 May 2017

I ordered some party bag cones for my daughters birthday, the service was fantastic, they were turned round very quickly and looked amazing. The road was closed to cars at the time and they even offered to deliver the for me. I would highly recommend. Thank you! More...


Gracie Jayne Hammond

16 January 2017

Fantastic service , I have used sweet memory lane for various corporate gifts and none have failed to wow the receivers. Amanda's knowledge is fantastic and often she can recommend products and treats for the client which is extremely helpful. Very reasonably priced and always happy to go the extra mile. My latest order was delivered to the client less than 12 hours after ordering it - on a sunday! Nowhere can offer better than that! Highly recommend More...


Michelle Elizabeth

4 December 2016

Can't wait to go late night shopping and tasting at this fantastic little shop. This year I need to by less for myself and more gifts for others!!! � �


Cat Maloney

3 November 2016

Thank you so much for the box you did for me.. half chocolate and half sweets!! Soooooo nice!!! �


Michelle Brown

10 October 2016

Wonderful, friendly and helpful as always... thank you! I emailed in the morning, we chatted on the phone and the birthday present was sent first class within the hour! Brilliant personal service with a smile, you can't say that very often these days! Thank you Xx More...


Victoria Cooper

29 September 2016

The fabulous ladies have created some bespoke sweetie cones filled with my boy's favourites ready for his birthday party. They couldn't have been more helpful and completed them in rapid time. The only problem was, we left the shop with a bit more than we bargained for! More...


Lin Holden

3 July 2016

Jo & Paul gave us some of your #SaltedCaramelFudge ...it was delightful!!!..sorry no photos .... It got eaten too quick!!! #yummy #NeedToGetMore x


Claire Hardy

24 June 2016

Such a lovely shop! I went in today and treated myself to a bar of Mr Stanley's Sea Salted chocolate - absolutely gorgeous!! Will definitely be returning! Xx


Phillip Geoffrey Aston

4 April 2016

ordered from here before and the order came through to my address pretty quick, good customer service and overall an excellent business


Paula Grocock

30 March 2016

Had an Easter egg from my hubby from here... Thought "oh it's not Cadbury buttons" til I ate it... Possible the best chocolate I've ever had & rammed with chocolate inside, not just pokey little bags! I shall be shopping here for all choc related gifts in future! More...


Charlotte Barnett

13 March 2016

Thank you so much Amanda and your team for Ollies fabulous sweetie party bags. They went down a "treat!" And as hoped one left over for mummy! X


Chrissy Bullock

12 March 2016

I met Amanda when I was looking for a florist for our wedding. Although I had no idea about flowers, Amanda somehow knew exactly what we wanted and her patience, knowledge and resourcefulness were a god send! She created the most beautiful bouquets for my bridesmaids and I, even making sure we could use the bowlers as table Center pieces after the ceremony. Nothing was too much trouble and her talented eye for floristry design made our day that bit more special. More...


Dawn Hunt

23 February 2016

Fantastic service! I order sweets & travel gifts to go with my clients travel documents - Amanda always comes up with brilliant suggestions & in budget & beautifully presented. Sweet Memory Lane has been a great find - highly recommend! More...


Kate McMahon

29 November 2015

Fantastic advent boxes, thank you very much! Looking forward to starting it on Tuesday!


Viv Calderbank

24 October 2015

Very impressed with this company. I ordered a great novelty tin - it arrived very prompty, wrapped up beautifully along with a cute little marketing touch. Thanksyou



23 January 2013

My boys and I love it here. Movie boxes are fab. Have to allow a good half hour though to make our minds up - sooooo much to choose from.


The best bit about my job is seeing peoples faces and reactions when they receive their flowers ....

I have been in business for over 20 years and knew it was time for a change ...
I have always been creative and love flowers so took time out to do a floristry course at my local college and then in London. I fell in love with it and now immerse myself in Flowers.

I offer all my clients a very personal service, I want to know what each of them would like to see on their special day and then take time to create a detailed quotation that include illustrations of what they can expect.
When I am working for a client they have my sole attention, nothing is more important that their wedding on their special day I am working just for you.