Alternative Health Marketing Copy
Mesa, Arizona, Maricopa
Mesa, Arizona, Maricopa
You're probably looking for an experienced copywriter with a strong background in the alternative health profession. A person who knows health, alternative health and why one might choose the alternatives.
You' probably need somebody who can make complex medical concepts easy for the lay person to read and understand.
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What do you love most about your job?
Life is like a mirror. The more we serve, the more rewarding is the return.
The money's good but what I really love is turning somebody's investment into returns many times their investments. It makes me feel good about myself and what I do.
In the process, I learn a lot about so many business's products and services. I have to, because I need to research them to know every detail so I can present them well.
It expands my world.
What inspired you to start your own business?
When I was in college in the 1980's and everybody complained about having to write essays, I discovered that I LOVED to write them.
During 34 years of chiropractic practice, I wrote books ... between patients. Plus, I learned to write effective promotional material.
When I reached 65, I decided I wanted to write in semi-retirement. I have a passion for life, so, I'm just too active a man to completely retire. I think I'll write util I'm in my mid 90's and think about retiring then.
Why should our clients choose you?
I know alternative healthcare ... the patients, their motivations, their fears and what they're looking for.
In my own practice, I've provided services - from chiropractic adjustments to laser therapy to exercise recommendations. I've offered retail from supplements to custom orthotics. I've written about it all.
I've written books and coursework on chiropractic ... both for people and for horses, so I'm an experienced writer. And I've spent 6 years in the formal study of direct-response copywriting. I have a plethora of certifications, badges and memberships in the business.
I have an obsession with detail and delivering on time.
What I write will be what you want. We'll make sure of it.
Health Copywriting
Autoresponders: These are series of emails that go out automatically in a pre-set sequence. They welcome, onboard, engage, sell, upsell, cross-sell, and/or inform.
Range: $150 - $1,000 / email
Brochures: Minimum two pages. I offer trifold or booklet-style. Range: $250 - $400 / page
Case Studies: Real life cases of success using your product or service. Range: $1,200 - $2,000
Content: This is information copy. It may contain links and/or calls to action.
Range: $550 – 2,000 / page
Copy Review: You have great ideas. Let me help you with wording and sequence to maximize its effectiveness in closing the action you want the reader to take. Range: $150 - $500 / page
Emails - long: Basically, these are sales letters; or they are lead generation letters offering a free enticement in exchange for an email contact. Range: $750 - $3,500
Emails - short: These pieces inform, prospect, sell, welcome, get clients onboard, engage them in your product or service, educate, up-sell, etc. Range: $250 - $2,000
Facebook ad copy: Facebook requires a specific format for ads. Range: $175 - $350
Funnels: Funnels are projects that start with a lead generation package and follow up with an autoresponder series of emails. Range: $250 - $750 / email
Lead Generation: These are long-emails offering free information products you need to collect an email to deliver. This strategy builds your email list. Range: $750 - $3,500
Power Point Presentations: Are slide show presentations for talks or seminars. Range: $150 - $400 / slide
SEO Review: I do a basic review of your web page to help maximize search engine ranking.
Range: $250 - $400 / page
Video sales letters: These are slide shows with one paragraph per slide, typically black text on a white background. Usually you have a voice narrating each slide. They end with a powerful call to action. Range: $100 - $300 per slide
Video scripts: Contain word content and visual descriptions for videos. Usually from 1 to 5 minutes in length. Range: $200 to $500 / min
Web pages:
Home page for your website: Content for your home page with motivation to explore other pages. Range: $1,500 to $3,500
Web page: Topic-specific content for a page of your web site.
Range: $550 - $1,250
Landing Page: This is a page that contains a call-to-action, typically with fields for leaving contact information – often a page that closes the sale. Range: $550 - $3,000
White Papers: these are small booklets about a company, product or service.
Range: $2,000 - $7,500
