Alex Genn CopywritingCertificate of Excellence 2019
Chesham, Buckinghamshire(3 Reviews)
Alex Genn Copywriting is a copy and content agency working with global giants, disruptive start-ups and funky agencies. We develop tone of voice and other brand properties, create fascinating blogs, high-value internal comms, peanut-butter-sticky web content, scintillating scripts and all sorts of other goodies.
We use only senior writers, such as journos who can wrangle even the trickiest details from a CEO, and super-star creatives, with more Lions and Pencils than a Zoo’s gift shop. The rest are exceptional generalists, chameleon-like in their abilities, who adapt fast to any task and use their considerable experience to meet any challenge.
Beyond their work, our writers are good communicators, remotely or in person. They’ve worked with all sorts of clients and never bring their ego to work. Their experience means they get to grips with the brief fast and are happy to challenge it. They know the right questions to ask and can often predict issues that might crop up later, as well as knowing how to deal with them.
We're easy to work with and always deliver.
Alex Genn Copywriting Reviews
Alex Genn Copywriting
Alex Genn Copywriting Q&A
What do you love most about your job?
I love finding solutions to my clients' problems. I love it when they say, "Wow, I didn't expect to get it done so fast!" or "I never thought of it like that!" I love it when our creativity surprises people and when our results smash their expectations.
What inspired you to start your own business?
When I decided to be a copywriter in 2007 I decided I didn't want to be pigeon-holed in any one specialism or stuck on 'a track' at a brand. So, I went freelance.
As a freelance copywriter, I reached senior level and around 2013 I was working with seriously big brands, on high-value projects and receiving a lot of requests for my time.
But there's only so much one person can do.
My solution was to build an agency network of senior-level freelancers, like myself. People I knew; who I could trust and who's work was often even better than mine.
I talked to all my long-standing clients about working with other writers, under my company, and they agreed to give it a try. It worked brilliantly.
And years later, it's still working, now with 30 writers, all senior, all brilliant, and lots of happy clients.
Why should our clients choose you?
As far as I know, we're the only copywriting agency that not only uses just senior-level writers but that allocates TWO writers to each brief. So, even before you see the first draft, the work will have been done by one senior writer and checked against the brief by another. So, you get two top-level, award-winning brains for the price of one. That's unique.
Beyond the exceptionally high standard of our work, we're great communicators. We take time to understand what you need and keep in touch throughout the project, so there are no surprises.
Finally, we're as excited to work with tiny start-ups as we are multi-nationals with famous names; every client is equally important.
Alex Genn Copywriting Services
Tone of voice development
You'd never let a designer use the wrong colours for your brand would you? Of course not. And consistency with how you write is just as important. We work with you to help you find your brand personality and voice. We then use these to develop a set of voice guidelines. This ensures that whomever's writing for your brand, your voice is consistent.
We love blogs, and not just because we like telling complete strangers about the infinite minutiae of our lives; they're actually are really useful. They help you drive google rankings, give you something interesting to talk about on social media each week and can help present your brand a thought leader. We can develop a content calendar that works with your current strategy or build something from the ground up. Once that's in place we'll write blogs for you weekly (or less often). All our blogs are full of fascinating, original content and keyword optimised to your specifications. We'll always make sure the same writer stays on your brief - so you know who you're dealing with. And if you need us to interview staff or others that's now problem, all our writers are 'house trained'.
We create super-sticky website content the engages readers from the first click, and moves them through your journey, to buy. We can take raw information or re-write what's there. We'll always use your tone of voice, or help you find something new, that woks for your brand. SEO optimisation is important to us and we'll make sure your content is properly optimised but we always prioritise well-written English, because that's what people like reading and that's what stops them clicking away
We produce the full range of marketing materials, from concept development for ads, through to brochures, flyers, presentations and more.
We think that a great script should make the audience forget there’s a script. They should be far more interested in what’s being said and how it makes them feel – so you can get on with the business of putting your message across. Whether it’s taking something complicated and making it simple or bringing a few laughs to something serious, we’ll make sure your script answers the brief perfectly. We work fast, always hit deadlines and ensure the script runs to time.
We understand that well-crafted internal communications are the lifeblood of any medium-to-large organisation. And we know how important it is to share best practice, so colleagues can find knowledge and inspiration, for themselves and their part of the business. Maybe it’s turning a report or Power Point presentation into an easy-to-enjoy article. Perhaps you need an event covered to share the ideas of inspiring speakers. You may want to interview leaders to allow everyone to benefit from their experience… If you’re anything like our other clients, it’s probably all of the above – and much more. Whatever you need, we’ll create must-read internal communications content that your people will want to engage with – and share. Our writers operate as an extension of your team, working to your timetable and objectives. We can help with your content strategy and make sure you have an ongoing stream of content, that informs, starts conversations, makes management more approachable and more. And of course, we use your brand voice to re-enforce your brand values and key corporate messages. We can give you as much or as little support as you need. So if you need us to help with a single article/blog that’s fine. Or if you’d like help developing a content strategy, planning your content schedule, developing briefs, standardising content formats and sign-off process we can do that too.
Director and Senior Writer
Santander, Tesco, Disney, 10 Downing Street, Yamaha, Tower Hamlets Council, HSBC, Vodafone, Invesco Perpetual, Southwark Council, Danone, Sapient Nitro, Radley Yeldar, Gorilla Gorilla, Turquoise Branding, Lion Creative etcetc.
From January 2014 to present.
We've worked for huge multinationals, plucky, disruptive start-ups and just about every size of brand and agency in between. They're all different and they're all equally important to us. What have we done? Here's a taste: Santander: mobile app, tone of voice development and content writing The Disney Company: online game naming Tesco: 'finest' relaunch on-pack descriptions Danone: blogging Virgin: internal comms, reports, event cover and blogging Bank of Scotland Group: personal current account application form development, testing and writing Vodafone: script writing for annual report film Mencap: social media content, fundraising NSPCC: social media content, corporate pitch writing, leaflet writing 10 Downing Street: tone of voice development and content writing for GREAT Britain campaign Vertu: website content, email content Totallymoney.com: website content, email content, banner ads Farepilot: tone of Voice development and guidelines Tido: tone of voice development and guidelines Gorilla Gorilla: script writing Sapient Nitro: web and app content development Monetise Create: app content writing and tone of voice development Radley Yeldar: tone of voice development and content writing Turquoise branding: presentation development and writing, tag lines and other brand equities ...and lot's more.
Please drop us a line at email@example.com and we'll send over a portfolio.
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