Aldermark

Logo Design
The defining creative expression of your brand's visual identity

Logo design is typically the very first creative expression of your brand's visual identity, and as such it's vitally important to get it right. Your logo will play a huge role in defining your brand for your audience, so our professional logo design process ensures that we consider practicality and strategy as well as creativity and impact.

We'll consult closely and extensively with you to ensure that the logo design concepts our designers generate will support your communication objectives, be relevant to your target audience and appropriately reflect your brand's personality and positioning. In this way we generate a thorough creative brief that will guide our designers whilst still giving them the freedom to create something unique and extraordinary. Feedback sessions and workshops will help us to evolve and refine the logo design proposals until we reach the very best final design that you'll be excited and proud to share with the world.

At Aldermark we delight in crafting typography, wordmarks, emblems, icons and lettermarks that break the creative mould whilst complying with long-established best practices in graphic design.

We recognise that your logo is your most precious brand asset, so we give you everything you need to ensure that it's displayed consistently and effectively across all platforms and media. You'll receive your final logo design in a variety of the most commonly used file formats including JPEG, PNG and vector. You'll also receive a logo usage guide, so that every designer who works with your brand has clear parameters to ensure that your logo is always shown at its best.

Visual Identity
First Class Graphic Design assets & Brand Guidelines for your business or product

A successful brand needs more than just an effective logo. Your logo should be the cornerstone of a broader and more versatile set of brand assets that form a unique, rich and engaging visual identity for your business or product. To create the best impact, your brand also needs a consistent approach to graphic design across all platforms, media and design materials. This is where Aldermark comes in.

We can help develop a rich visual language for your brand through professional and creative graphic design; everything from the basics like colour palettes, photography style guides and simple design motifs to more unique and valuable assets such as bespoke fonts, custom symbols and signature patterns. Your brand might even benefit from the attention of a professional artist or illustrator. We can even design and develop a brand mascot if needed. All of these materials will be leveraged time and again to build a strong, consistent and familiar relationship with your target audience. The long term value of these brand assets really can't be underestimated.

Because consistency and quality of presentation are so important to building a successful brand, we recommend codifying your visual identity within a set of brand guidelines. The purpose of the brand guidelines document is to guide you and others through the process of designing and delivering consistent brand communications and materials. We can even go further and incorporate your brand guidelines into a more expansive brand book, setting out not only consistent design specifications for your brand assets, but also showcasing your brand's unique personality, positioning and identity in a beautifully designed hard-copy publication that can guide your organisation and impress your partners.

Website Design
Mobile-Friendly ecommerce website design for brands and businesses of every size

A quality website with professional design and an excellent user experience is what your customers expect as standard - anything less is detrimental to your brand. Aldermark delivers this and more, with creative design, mobile-friendly responsiveness, on-site SEO and on-brand content. Your website will be your ultimate brand ambassador and online destination.

Our website design and development process utilises creative design and technical expertise to craft compelling online spaces that convey the essence of your brand with every pixel and every line of code. Using a combination of consultations and lively interactive workshops, we help our clients discover what their website needs to deliver in order to support the objectives of both company and customer. Only then do we work on how best to achieve it.

We understand that visiting a website is an experience and a journey. The experience has to be positive and on-brand whilst fulfilling the visitor's objectives. Similarly, the journey needs to be smooth, seamless and satisfying - perhaps even surprising, in the best possible way. An Aldermark website combines gorgeous on-brand visuals and leading edge visual design practice with efficient architecture and full responsiveness for mobile and other platforms.

Whether you need a simple brochure website for your small business, an ecommerce platform for your retail chain or a major interactive hub for your multinational company, Aldermark will deliver a website that stands head and shoulders above those of your competitors.

Collateral Design
the everyday materials you need to run your business and Showcase your brand

An incredible brand is nothing if it's invisible. Putting your brand to work and ensuring that it's generating maximum value means that the materials your business uses from day to day need to demonstrate unity of purpose and vision through consistent and effective graphic design.

What kind of custom brand collaterals can Aldermark design and deliver? Why don't we start with the basics like corporate business cards, visiting cards, letterhead design and compliment slips. Need more? How about a PowerPoint presentation template, or even an entire presentation creatively designed and professionally formatted to leave a lasting impression on your audience?

Whether it's something small but important like graphics for your social media accounts or something big like staff uniforms and vehicle graphics, Aldermark has you covered. Perhaps you need on-brand wall graphics or a complete exterior/interior signage and wayfinding system for your premises - we can handle it all for you. Anything that needs to be designed with your unique brand identity in mind is our speciality.

Affordable Brand Development & Design for Startups
Affordable • Flexible • Inspiring

Aldermark: Startups is an exciting initiative designed to deliver quality branding and design services via a no-frills, streamlined process. We aim to give small businesses access to a curated selection of agency services at an affordable rate, with transparent pricing at every stage.
Our comprehensive startup branding packages will help you to develop your startup's brand identity, position your product or service offering, and deliver all the materials you need to take your startup from concept to reality. Startup founders and small businesses in the UK and around the world are discovering the value of an Aldermark: Startups brand.

We're on a mission to be recognised as the natural first choice of brand development agency by startup founders across the globe, and to support a thriving culture of entrepreneurship that sets small business on a level playing field with global mega-brands.

We believe that effective brand identity is too important to be beyond the means of new startups, regardless of their size.