Brand Development Agency
Spoken is a unique brand development agency set in the Brighton area – the digital capital of the UK. With an unrivalled combination of skills inhouse, and a collaborative network of complementary skills, we pride ourselves in creating highly disciplined brand identities that speak for themselves.
We believe passionately that your brand should not dictate your future, restricting you to what’s relevant for your business here and now. It should be fuild and future-proof, agile and responsive, empowering you to grow and develop without outgrowing itself.
When you work with Spoken you can expect a high quality service that develops your:
Visual Identity: We will develop a visual brand identity that attracts your target audience, holds their attention, and gets results. We will tell your story through the creation of your name, bespoke logos, your website – new or a refresh, infographics and social images, printed marketing materials, interiors, exteriors and the list goes on.
Market Opportunities: We will undertake market analysis to ensure your brand stands out from the crowd, developing an identity that speaks to your audience in the right tone of voice – whether that’s a whisper or a shout. And we will get to know your business and your customers, producing a brand that drives your market position, commercial performance, and future opportunities.
Online Performance: Our websites don’t just look beautiful, they perform wonders. We take the time to understand what your website needs to do, and then we make it happen. There’s no need to worry about the technical work going on behind the scenes, all you need to know is that your site will do exactly what you need it to, supporting your important search rankings, making life easier for you, and improving your customer journey.
Our local and national clients have benefited from our unique approach in many ways. The Spoken experience starts here...
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What makes a great website?
With almost every business having a presence on the internet it isn’t easy to get yourself noticed. Customer web satisfaction can be measured by just a few
indicators, how attractive, easy to use and relevant is the website they’re using. We do our homework, we know how to examine your customer’s preferences and habits, we design our websites to reflect the best of what you do and provide your new and existing customers with a seamless, easy interface. It has to be a good experience or they just won’t come back.
Branding is such a critical part of becoming a successful business on both the global and local market stage and by creating a unique name and image in a consistent theme we can embed your company in the consumers mind. Did you realise that your brand is one of the major ways your customer perceives you? Being simple, on-trend, and intelligent will make your brand more recognisable and so more familiar and when you become more familiar, people believe you are more dependable, have more to lose, will provide a better service and so it grows. So, to grow your brand
What questions might you ask a client when starting a new project?
We want to get to know your, hopes, and expectations for the future of your brand.
Not next week not next year.
In five years where do you see your company?
How do you want your customers to see you?
What 3 words would you like your customers to use to describe you and your company?
At Spoken we don’t just offer a service, we offer a true partnership. And when we create a brand, we create another part of the Spoken family.
Describe your creative process.
We will complete research of competitors in your sector. Analyse your
customer base, their preferences, buying habits, socio and economic status.
Connect your identity with current design and digital marketing trends,
perceptual colour matching and bespoke functionality.
We will develop a colour palette which will include CMYK references for
printing and RGB and HEX codes for web use. We will define typography
that will give your brand identity character, energy and style.
We will produce a brand guidelines brochure assisting you on how to
implement and execute your brand eectively across a range of media. This
will provide you with a unique all-purpose guide for how to correctly and
consistently present your branding across all formats.
We will supply a digital stationery design including a business card,
compliment slip and letterhead if required.
And just in case. We will give you all of the above as a digital file too.
What information do you need from a client before you can start work?
We will require your full contact details and invoicing address before we commence work.
What do you love most about your job?
Our aim is to breathe life into ideas. We like nothing more than to see your idea, become a reality.
What inspired you to start your own business?
Working across sectors, We take the time to understand clients’ commercial needs, market challenges, and dreams for the future. Then, with a holistic and integrated approach to brand development, We support them to achieve consistency across every aspect of their business – from naming to visual identity, website design to print, and even across their people and premises.
Why should our clients choose you?
Over the past 10 years we have developed a deep understanding of what makes an effective business identity, both on and offline via design, print, and website creation. This experience, combined with a background in psychology, enables us to develop brands that reach the hearts and minds of both our clients and their customers.
Branding , Design and Web Design and Brand Consultancy
TICKETMEDIA - Brand Refresh and Website
Our brief was to develop the Ticketmedia brand, bringing it up to date and making it visually engaging to attract new opportunities and build brand awareness. We were conscious that Ticketmedia felt passionate about their existing colour scheme, so we built on their suite of visual icons, keeping their colours whilst evolving the entire Ticketmedia look to engage the audience at every turn. www.ticketmedia.com
AUGUST - Naming, Branding and Website
August’s values were key to the brand development and must reflect the high calibre of award entries and nominations crafted for well-known brands and inspirational individuals. Using a subtle, contemporary colour palette and bespoke hand illustrated fonts, we delivered a unique, original identity that puts August ahead of the competition, whilst keeping the clients in the spotlight. http://craftedbyaugust.com/
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