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Accrue Performance Marketing Inc.

Calgary, 224 Edforth Pl NW Calgary AB T3A 3V9 Canada

Get a free quote from this professional

49 min response time

Get a free quote from this professional

About

We're a full-service sales and marketing coaching and consulting firm. We work with small business owners as their fractional or virtual chief marketing officer and operations team.

Our goal is to work with you to create a sales and marketing system that makes sense for your business, that supports your immediate and long-term business objectives.

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49 min response time

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Q&As

I love working with small business owners who are passionate about what they do. It is very gratifying to be a part of their success story.

We started Accrue because we found business owners were getting sold on promotional tactics rather than receiving meaningful advice on how to grow their business and control their marketing investment risk. We felt we could bring the equivalent of fiduciary duty or the Hippocratic oath of "doing no harm" to marketing. We'll help you maximize your return on sales and marketing investments.

We'll never pitch you on a particular product. We'll always work with you to figure out what you need. Then we'll either coach you to do the work yourself, do it for you or some combination of both.

We're used to working with small business owners and have found ways to help them accomplish goals in a manner they can afford.

Almost all of our work can occur remotely via phone and video conferencing. We routinely work with people around the globe.

Not much has changed apart from limiting our in-person meetings. We've gone almost completely online via remote conferencing services like GoToMeeting and Zoom.

Services

Few small business owners can justify employing a full-time marketing executive. As a result, their marketing tends to be reactive, fragmented, focused on tactics and poorly tracked. Given how costly and expensive is, it's a recipe for wasting money. Our job is to get your sales and marketing focused and productive. We work with you to determine how best to grow your business.

One of the core reasons sales and marketing efforts fail is the lack of an offer hierarchy. Clients need clear and specific, low risk offers to respond to and draw them into your business. We'll help you create a sequence of customer-focused offers, that makes you easier to buy from.

Before you build a website or invest in digital marketing, you need clear objectives and a plan to achieve them. It is too easy to waste time and money on online busywork and accomplish nothing. We'll get you focused on the things that matter.

There is no website without content. A brochure about you is not enough to rank on Google, engage visitors or to drive sales. Your content is 90% of your website and many people neglect it.
Strategic content creation is critical if your goal is to drive sales from your website. We'll help you understand what that means and work with you to create meaningful content that supports your customer's buying process.

Once you're clear on your goals, have your offer hierarchy in place and your content prepared, you're ready to build your website. What people don't realize is the graphic design and web programming generally represent less than 30% of the cost of a website. The core website development work is a combination of strategic planning and content creation. However, the design, technology selection and programming are vital steps in the process that we'll walk you through as well.

Search engines have become undeniably important to sales and sales lead generation. The most important aspects are Local search, SEO, Paid Search, and online advertising. We'll help you develop and implement a plan to grow your business with search marketing.

People work so hard and invest so much in driving sales and developing new business, they often fail to develop the clients they have. This is where email marketing is important. It's still the most cost-effective means to engage and develop your client community. We'll help you design, build and operate a client develop program.

Social Media is an excellent tool for developing and keeping your community engaged. Ideally, you use social media to drive sales and foster referrals with your content strategy.

We'll help you generate results from social media, rather than just wasting time fiddling with it.

We encourage people to think about marketing as if it were an investment portfolio, with a mix of asset classes. Once you setup your portfolio, you need to gauge its effectiveness and refine it to reduce risk and maximize return on investment. We work with you to gauge marketing performance and continuously improve its effectiveness.

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