Accrue Performance Marketing Inc.
Online
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Few organizations can justify a full-time sales and marketing executive. Founders and executives benefit from having access to a senior sales and marketing leader to collaborate with, help them plan and guide the implementation of new initiatives.
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What do you love most about your job?
I love working with founders and leaders of organizations who are mission-driven and passionate about what they do. It is very gratifying to be a part of their success story.
What inspired you to start your own business?
We started Accrue because we found people were getting sold on promotional tactics rather than receiving meaningful advice on how to grow their business and control their marketing investment risk. We felt we could bring the equivalent of fiduciary duty or the Hippocratic oath of doing no harm to marketing. We'll help you maximize your return on sales and marketing investments.
Why should our clients choose you?
We'll never pitch you on a particular product. We'll always work with you to figure out what you need. Then we'll either coach you to do the work yourself, do it for you or find someone else who can.
We're used to working with startups and small organizations and have found ways to help them accomplish goals in a manner they can afford.
Can you provide your services online or remotely? If so, please add details.
Almost all of our work can occur remotely via phone and video conferencing. We routinely work with people around the globe.
What changes have you made to keep your customers safe from Covid-19?
Not much has changed apart from limiting our in-person meetings. We've gone almost completely online via remote conferencing services like Zoom and Teams.
Marketing Coaching and Consulting
Few small business owners can justify employing a full-time marketing executive. As a result, their marketing tends to be reactive, fragmented, focused on tactics and poorly tracked. Marketing can be a recipe for wasting time and money. Our job is to get your sales and marketing focused and productive. We work with you to determine how best to grow your business.
Digital Marketing Strategy
Before you build a website or invest in digital marketing, you need clear objectives and a plan to achieve them. It is too easy to waste time and money on online busywork and accomplish nothing. We'll get you focused on the things that matter.
Website Content Creation
There is no website without content. A brochure about you is not enough to rank on Google, engage visitors or to drive sales. Your content is 90% of your website and many people neglect it.
Strategic content creation is critical if your goal is to drive sales from your website. We'll help you understand what that means and work with you to create meaningful content that supports your customer's buying process.
Website Development
Once you're clear on your goals, have your offer hierarchy in place and your content prepared, you're ready to build your website. What people don't realize is the graphic design and web programming generally represent less than 30% of the cost of a website. The core website development work is a combination of strategic planning and content creation. However, the design, technology selection and programming are vital steps in the process that we'll walk you through as well.
On-Call Advice / Review / Direction / Support
A big part of what we offer is on-call sales and marketing consulting and support. There's always something people need a second set of eyes on, support completing or advice and direction on how to proceed.
