The Engine Room
The Engine Room
5
(20)
-
-
16 hires on Bark
-
25 years in business
-
15 hour response time on Bark
-
2-10 staff
Kate Lalak is the Founder and Principal Consultant of The Engine Room — a bespoke sales and leadership consultancy that helps businesses build high-performing teams, strengthen customer relationships, and drive more profitable growth through better communication, leadership and commercial capability.
Show more
The Engine Room
The Engine Room
5
(20)
-
-
16 hires on Bark
-
25 years in business
-
15 hour response time on Bark
-
2-10 staff
Kate Lalak is the Founder and Principal Consultant of The Engine Room — a bespoke sales and leadership consultancy that helps businesses build high-performing teams, strengthen customer relationships, and drive more profitable growth through better communication, leadership and commercial capability.
Show more
-
-
16 hires on Bark
-
25 years in business
-
15 hour response time on Bark
-
2-10 staff
Kate Lalak is the Founder and Principal Consultant of The Engine Room — a bespoke sales and leadership consultancy that helps businesses build high-performing teams, strengthen customer relationships, and drive more profitable growth through better communication, leadership and commercial capability.
Show more
Services
Sales Mastery and Profitability Growth
Tailored sales programs that help teams build trust in under 90 seconds, communicate value more clearly, increase conversion and sell with greater confidence. Practical, engaging and highly interactive sessions built around your real customer conversations. Teams leave with stronger language, tools created during the session, and behaviours that improve performance long after the training ends.
Property Sales and Client Loyalty
The property industry is more competitive, relationship-driven and client-led than ever. This program help agencies and property professionals build trust faster, communicate value more effectively, strengthen referrals and create long-term client loyalty. Practical, high-impact sessions focused on elevating conversations, reputation and commercial performance without competing on price.
Creating high performing teams
Performance programs focused on helping leaders communicate more clearly, delegate more effectively, improve accountability and build high-performing teams. Practical, interactive sessions designed to strengthen collaboration, prioritisation, team dynamics and day-to-day leadership capability, helping teams work smarter, perform more consistently and create stronger commercial outcomes.
Strategic Advisory and Business Consulting
For business owners and senior leaders who want experienced, strategic guidance – without hiring a consultant to work inside the business. I provide targeted, high-value Business Advisory and Coaching services to help you refine your sales strategy, structure your teams for growth, and create accountability systems that drive performance.
Women in Business - Development Program
The Influence and Impact Collective helps women strengthen confidence, communication and leadership presence in high-stakes business environments. Practical, commercially focused programs designed to help women communicate with greater clarity, back themselves in important conversations, increase visibility and influence, and lead with stronger confidence, credibility and impact.
Photos (12)
Reviews (20)
5/5
20 customer reviews
James Muir
We used Kate for our annual professional development workshop, and the feedback was overwhelmingly positive. She brought great energy, came well-prepared, and most importantly delivered excellent, engaging content. Thanks again, Kate!
Reviewed on Google Maps
Jack McDonald
Kate was the perfect choice to work with us at our recent sales conference. We spent some time together in briefing beforehand and I was really impressed with how Kate was able to appropriately speak to our business and our industry based on those early discussions. We had fun on the afternoon and I have seen benefits within our sales team since. More...
Reviewed on Google Maps
Mahima Puri
I’ve had the privilege of working with Kate through 1-1 coaching and training programs, and the experience has been transformative. She takes the time to really understand individual needs and tailors her approach so that every session feels relevant and practical. Kate’s guidance has given me clarity, confidence, and actionable strategies that I’ve been able to apply straight away. I’m truly grateful for her support and would highly recommend her to anyone seeking personal or professional growth. More...
Reviewed on Google Maps
Kristen Morris
We had the pleasure of inviting Kate from The Engine Room to our CAMILLA Retail Manager Conference, where she hosted a workshop on Sales Mastery. From the very beginning, Kate was engaging, insightful, and full of energy. She not only delivered a wealth of valuable knowledge on sales but also adapted her content beautifully to align with our brand’s unique aesthetic and values. The team walked away feeling inspired, motivated, and equipped with practical strategies they could immediately put into practice. It was clear that Kate took the time to understand our brand and tailored her approach to resonate with our managers, which made the session more impactful. We can’t wait to welcome Kate back again for future CAMILLA workshops, her contribution was truly invaluable! More...
Reviewed on Google Maps
Steve Agar
Our company, Agar Cleaning Systems engaged Kate Lalak from the Engine Room to provide a two-hour training session for our sales team, consisting of very experienced and less experienced reps with responsibility for account and business development. Our team has been busy and productive with account management, but our new business development has been lagging and needed some external inspiration and ideas. Kate provided just what we needed - valuable insights from her considerable experience, and real-world advice on how to approach the various stages of the sales process to get results. The guidance Kate provided was relatable and left our team keen to get out in the field and win some business. Kate's manner is energetic, passionate, but down to earth, speaking on the same level as our team, with respect and inclusion. I can highly recommend Kate Lalak and the Engine Room to boost your team's sales effort and provide a breath of fresh air with practical advice that people will feel confident in applying in their roles. More...
Reviewed on Google Maps
Don Gregg
Kate was engaged to run sales training at our offsite conference. Prior to session Kate actively worked to really understand our objectives and the situation of our sales representatives. The session was excellent. Kate presents with enthusiasm, authenticity and relatable content. The team found the session valuable, enjoyable and presented with respect for the sale reps instead of being preached to. They liked the questions she asked and the practical tips and tools. More...
Wesley
Kate Lalak from The Engine Room recently delivered an engaging and insightful session at an event that I was managing. She equipped the attendees with practical tools to lead with value, build deeper trust with clients, and focus on sustainable growth—key elements for long-term success in any sector. Kate’s delivery was clear, confident, and full of real-world relevance. The feedback from everyone has been very positive. Highly recommend Kate to any organisation looking to elevate their sales and client engagement strategies. More...
Wesley
Kate Lalak from The Engine Room recently delivered an engaging and insightful session at an event that I was managing. She equipped the attendees with practical tools to lead with value, build deeper trust with clients, and focus on sustainable growth—key elements for long-term success in any sector. Kate’s delivery was clear, confident, and full of real-world relevance. The feedback from everyone has been very positive. Highly recommend Kate to any organisation looking to elevate their sales and client engagement strategies. More...
Reviewed on Google Maps
Hannah
I engaged Kate for 1-1- business coaching, and she quickly developed a deep understanding of my goals and the behaviours holding me back, creating a safe, nonjudgmental space to explore them. Her external perspective was invaluable, offering insights I couldn’t have gained from within my own organisation. She struck a great balance between celebrating progress and holding me accountable, and her holistic approach went beyond work, helping me shift my mindset and habits across all areas of life. More...
All Aussie Fire
We engaged Kate to work with our leadership team to develop their skills, increase their confidence, and improve efficiencies and processes across the business.
She works 1-1 with each of the team, and after just their first sessions we could see an immediate impact on the team.
We've been working with her for over 3 months now and are so impressed with what she's been able to achieve with the team. Our managers are now more confident, proactive and energised, which is having a huge positive financial impact on the business. She is very easy to communicate with, keeps us regularly updated on her program, ensuring it aligns with our business goals, and is very happy to adapt her plans as needed. It's one of the best investments we've made in our business as she is worth her weight in gold.
I highly recommend Kate as a business coach and consultant.
More...
Tarryn
Motivational Speaking
We recently engaged Kate to deliver sales training for our team across Sydney and our Northern Rivers Venues, and the experience was outstanding.
Kate was able to work within the tight budget I had and still create bespoke training for the team. She brought a high level of expertise, energy, and adaptability to every session. Her flexible approach meant the training was tailored to our specific needs, and she connected effortlessly with our team members.
The feedback from the team has been overwhelmingly positive—they found the sessions engaging, practical, and immediately applicable to their roles. We’ve already seen a boost in confidence and performance.
Highly recommend her to any organisation looking to elevate their sales capability!
More...
Danka Bakic
I had the pleasure of hiring Kate to train my team at Castle Hill in gym sales, and I cannot recommend her enough! Kate is not only a true professional in sales but consistently goes above and beyond in every training session.
What really stands out is her dedication—she always takes the time to debrief with me after each session, helping us create a tailored plan moving forward.
Kate has been exceptional in coaching team members of all experience levels, from those with minimal sales knowledge to seasoned professionals who had lost their sales flair. Thanks to her expertise and commitment, we’ve seen noticeable improvements across the board. If you’re looking for someone who delivers real results and provides personalised support, Kate is the one!
More...
Danka Bakic
I had the pleasure of hiring Kate to train my team at Castle Hill in gym sales, and I cannot recommend her enough! Kate is not only a true professional in sales but consistently goes above and beyond in every training session. What really stands out is her dedication—she always takes the time to debrief with me after each session, helping us create a tailored plan moving forward. Kate has been exceptional in coaching team members of all experience levels, from those with minimal sales knowledge to seasoned professionals who had lost their sales flair. Thanks to her expertise and commitment, we’ve seen noticeable improvements across the board. If you’re looking for someone who delivers real results and provides personalised support, Kate is the one! More...
Reviewed on Google Maps
Charlotte Goninan
Kate is the ultimate professional. She is so incredibly knowledgeable and passionate about developing future female leaders in business. She has wonderful business acumen and is willing to work to the clients brief always. More...
Reviewed on Google Maps
Kim Anderson
Always amazing to collaborate with. Has a depth of experience to understand a range of business and professional challenges, and takes a personalised approach to solving each one. Highly recommend!
Reviewed on Google Maps
Terri Martin
Reviewed on Google Maps
Shannon K
Kate is an engaging, results-oriented coach with an innate ability to understand the teams she works with. She tailors programs specific to each team and drives clarity to deliver positive impact. Passionate about helping small businesses succeed, I highly recommend Kate as a partner for any growth endeavor. More...
Reviewed on Google Maps
Mercedes Ibbett
Kate is not only a star at what she does, but a star person as well! I have worked with Kate in various forms and I've always found her amazing to work with - she's smart, well connected and kind!
Reviewed on Google Maps
Shaun Laws
Reviewed on Google Maps
Melissa Leitzell
Kate Lalak (& Kate Lalak Consulting) is absolutely incredible. I haven't met a more talented and successful business development professional. Kate was able to help our organization strategize and implement an incredible growth strategy. She is so talented, easy to work and communicate with. I wish I could have 10 of her on my team! More...
Reviewed on Google Maps
Q&As
What do you love most about your job?
I genuinely love meeting incredible people with brilliant businesses who just need that little bit of help to reach their next level. I love playing that part — helping them see what’s possible, giving them tools and confidence to achieve it, and then hearing about the results afterwards.
Every week I get to work with new teams across Australia — from small regional businesses to big organisations — and there’s nothing better than walking into a room full of energy, ideas, and opportunity. I’m passionate about sales, I love to travel, and I feel so lucky to do work that makes a real difference.
I bring a unique mix of energy, honesty, and commercial experience to every session. My delivery style is dynamic, relatable, and designed to get people thinking differently about how they sell, lead, and communicate.
I blend the strategy of big business with the authenticity and agility of small business — giving teams the mindset, systems, and confidence to perform at their best. It’s not theory, it’s not hype — it’s practical, powerful, and proven to drive results.
What inspired you to start your own business?
I’ve had an entrepreneurial spirit since I was a kid — running little ventures, selling ideas, and dreaming of one day building something of my own.
After 17 years in senior leadership, I realised my greatest passion was helping people grow — seeing that lightbulb moment when they find new confidence and capability.
The Engine Room gives me the freedom to work across every kind of business and industry, to travel, to learn something new every day, and to share the insights that truly move businesses forward.
Why should our clients choose you?
Because my sessions create results — fast. People have literally walked out of a workshop and closed deals they’d been working on for months, simply by applying what they learned that day.
Everything I teach comes from real-world experience — 25 years in business, 17 years in corporate leadership, and over 1,200 workshops delivered to more than 700 Australian businesses.
Our sessions are interactive, high-energy, and practical. I invest time researching every client — their industry, challenges, and opportunities — so the stories, examples, and exercises feel real and relevant. That’s why teams connect so deeply with the content and see immediate impact.
Can you provide your services online or remotely? If so, please add details.
Yes I work with clients in person and online (individual or group coaching) and offer my services nationally. My programs are tailored for each client to ensure my presentation or program directly aligns with their goals and objectives, and achieves their desired results.
What changes have you made to keep your customers safe from Covid-19?
I primarily work online now to assist, but offer in person training following all Covid protocols to ensure maximum safety for my clients and myself.
