Thinkun is an award winning quick-response digital marketing agency based in Sydney. Our extensive industry experience working with diverse clients such as MasterCard, ABC, SBS, Mark Webber, GoGet, Mingara, Red Balloon and L'Oréal amongst many others has given us the ability to create pragmatic digital solutions that deliver quantifiable business results.
We specialise in:
- Digital marketing strategy
- Web design and development
- User experience design
- Traffic analysis and conversion optimisation
- Mobile app architecture, design and development
To deliver a measurable positive impact for our clients, we use Impact Points, which are allocated each month and utilised in different digital marketing areas to help your business where you need it most and achieve your objectives. Every business is different, and so is the strategic application of Impact Points for digital marketing. To learn more, visit http://www.thinkun.com.
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Competitive landscape research
Nothing lives in a vacuum, certainly not your business. As soon as we've been appointed, we get to work, learning about your industry, your company and your customers. First, we collect and absorb any data and research you're holding. We then use a variety of tools and methods to gather intel about the current market and your competitors. There’s nothing like starting with a solid list of opportunities and challenges.
Overall digital strategy
We’re firm believers that the best results can only come from a solid plan. Whether it’s content, email or PPC, we look at what you and your competitors are doing, and how we can do better in the short, medium and longer-term. This allows for some quick wins on our way to achieving best practice and finally, category leadership in your space. It all comes together in a twelve-month points plan that’s reviewed and improved quarterly.
Detailed planning for key activities
Once our top-level strategy is agreed upon, we allocate Impact Points across individual tasks for the entire first quarter. This detailed points plan is broken into the usual activities that keep your business ticking along, as well as the larger, transformative tasks that are designed to be game-changers.
Great data is the fuel of a great plan, as well as the many tweaks to the plan that must inevitably be made along the way. We pride ourselves on being able to gather data from multiple sources, and then present it in a way that brings the numbers to life. It’s this correlation and visualisation of the ‘what’ that gets you to the ‘so what’ and the ‘now what’ like never before.
Website and app design and development
Looks and intelligence are a rare combination, but in websites and apps, it’s an absolute must. Using the most relevant technology and latest techniques, Thinkun starts with utility and user experience as the foundation of everything we build. Layered on top is fresh and appealing design, making all our apps and websites a pleasure to engage with.
Website UX improvements
A high bounce rate and low time on site are the death knell for any website. Good user experience is the gateway to a great brand experience, so Thinkun uses a suite of tools and user behaviour observation to pinpoint a website’s usability issues, bottlenecks and drop-off points. We then develop a priority-based plan of attack, mapping out a balance of the best and quickest fixes to get your customers humming through your site.
WordPress commands a ridiculously huge market share when it comes to content managed websites. Approximately 70% of CMS driven websites run on WordPress. It had humble beginnings as a blogging software, but man has it evolved! We’ve built many, many websites with WordPress and collected a swag of awards for doing so. Being open source, the core code for the system doesn’t need to be paid for, and there are many low-cost ways of getting a new site up quickly.
The HubSpot content management system was built for professional marketers. When a business is ready to go beyond merely managing content, Hubspot shines, delivering seamless integration with your CRM, marketing automation and sales enablement. The beauty of websites built with Hubspot CMS goes way beyond skin deep. We love it so much that our own website is built upon it.
Facebook pay-per-click advertising
To attract the attention of people who are the right demographic fit for your product or service, Facebook can be hard to beat. We’ve been developing thumb-stopping campaigns since the early days of Facebook PPC, so we know what ads work, as well as how to get them in front of the eyeballs of your best prospects. We can guide you through the complexities of Facebook retargeting campaigns, and building audiences via matching and lookalikes.
Google pay-per-click advertising
Since over 70% of customers start their product research via a search engine, it’s plain good sense to try and get found when they do so. Using Google PPC, Thinkun can get you to the top of the Search Engine Results Pages (SERPs) with the right ads featuring the right keywords. We can also help you get your brand in front of a highly targeted audience, or a custom audience, via Google’s Display Partner network.
When you’re not making the sale right then and there on your website, capturing leads is often the primary digital marketing objective. Lead-capture campaigns can be executed in a variety of channels, and Thinkun can give you expert guidance on what to offer, what data to collect, and how the customer journey should be designed to yield the best result.
Essential to every targeted sales or lead generation campaign is a great landing page. Pithy, well laid out, and providing a good match with your ad copy and customer intent, a landing page’s primary goal is to remove all doubt. Thinkun has years of experience creating landing pages that load quickly, nail the right messages and get that form filled or that sale made, lickety split.
Our weekly reports are a bird’s eye view of live campaigns, SEO progress and marketing automation. Quite the opposite of drowning in data - it’s a high-level snapshot that keeps everything on track and quickly draws attention to any anomalies.
Each month, we write up a detailed report covering all aspects of digital and content marketing based on agreed strategy and points utilised. It contains the details of work executed, results achived and lessons learned. This is usually discussed in a virtual meeting with screen sharing facilities, so that we can draw your attention to the most important parts (without boring your socks off).
Quarterly review meetings are an opportunity to go over detailed results and learnings in a face-to-face setting. We get together with all client and agency stakeholders and discuss activity from the last three months, assessing outcomes, achievements and reviewing what could be improved. The points originally allocated for the next quarter are tweaked in accordance with our findings, so we can apply our efforts to the most deserving areas.
Annual strategy review
In this comprehensive review, the whole year is assessed, and an objective analysis of the original strategy against the actual outcomes is made. In addition to our return on investment, we take a look at the digital infrastructure created as well as how we’re tracking in terms of category leadership. Our overall strategy is then refined or redefined for the following 12 months and a new points plan is devised.
Climbing to the top of the SERPs can be a long and arduous trek, and the claim you stake on page one will need to be monitored and defended forever. Intimate knowledge of search engine optimisation and the latest tools, tips and tricks are part of the Thinkun arsenal.
Inbound marketing with blogs
Inbound marketing is the force behind modern SEO. By developing an understanding of what your clients are looking for, and crafting high-quality content that helps them, you give them value from the get-go. Building positive relationships with potential buyers without being pushy or too salesy is the secret to them WANTING to do business with your company.
Despite being the biggest, most ubiquitous communication medium over the internet, email remains underutilised or misunderstood by most businesses. Automation, context, personalisation and relevance are the secret sauce ingredients of great email marketing, delivering the right messages to the right people at the right time (and avoiding the delete key).
Video and animated content
Video, animation and the trusty infographic are essential parts of the content mix. Perfect for people with short attention spans (or a dislike of reading), these content formats cut through the clutter and grab attention. At Thinkun, we’re particularly good at producing video and animation that’s cost effective without looking like you made it yourself, using your feet.
If you’re a B2B business or you sell a high-value B2C product where every single lead matters, HubSpot should be on your radar. We’re big fans, and it’s not just because we’re a certified HubSpot agency partner. Whether or not you’ve already dipped a toe into Hubspot, we can help you understand the applications and benefits of one or all of their great marketing, sales and service enablement products. HubSpot is to B2B marketing what Photoshop is to design. Just getting the tool won’t get you far, but added to a Thinkun retainer, it’s dynamite!
If your business relies on lead generation and doesn’t currently use a structured lead database or a customer relationship management system, it’s hard to pass on the free-to-use HubSpot CRM. It can be hooked up to all your lead sources and provide a single view of each potential customer. Beware, CRM is the gateway drug to the extremely powerful Marketing and Sales Hubs.
HubSpot Marketing Hub
HubSpot Marketing Hub is a powerful marketing automation, management and reporting system. It simplifies tracking your ROI, and provides much needed structure to inbound marketing. When activated as an option within Thinkun’s retainer service, HubSpot Marketing Hub helps us augment our content marketing practice. It helps to convert even more site visitors with tools like smart landing pages, automation, analytics, chatbots and more.
HubSpot Sales Hub
The HubSpot Sales Hub provides time-saving tools that help you get deeper insights into your prospects, automate the tasks you hate, and close more deals faster. You can get notified the moment a lead opens your email, track interactions automatically, and organise all your sales relationships and activities in one place.
Social media processes
These days, every business with a social presence knows that social media is the default place for complaints, compliments, questions and everything in between. We can build your team's core competency in community management, with documented policies and processes to establish and maintain category leadership.
Social content creation
For your social media profiles to have a measurable impact on your business, they need content that’s relevant, sharable and entertaining or useful to your audience. Most of all, social content should provide a regular stream of traffic to your brand’s website. This helps move the SEO needle, and most importantly, it feeds the top of your conversion funnel.