Mude | Creative Agency
21 Queen Street, Glebe NSW, Australia
21 Queen Street, Glebe NSW, Australia
Hello, we are Mude.
We build the Brands that people prefer.
At Mude, we believe in combining good strategy backed by data and experience, with breath taking creative work that captivates audiences through branding, websites, videos, and campaigns.
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What makes a great website?
The best websites have a strong balance between usability and creativity. We ensure our websites reflect the brand, users needs and business requirements through our detailed discovery, design and development process. To create websites that are a delight to use and support business functions.
What questions might you ask a client when starting a new project?
What is the core problem we're solving? Do you have a strategy? Who is your brand for? What are our key objectives and how will we measure success? - These are all things we can help identify early in your project to ensure our work is valuable and measurable.
Describe your creative process.
Although we're a boutique agency offering custom solutions across a range of creative services, all our projects typically follow the process below to ensure consistency and quality in our delivery.
Discover
In collaboration, we’ll facilitate workshops with key stakeholders, analyse existing data/research, discover the highest value problems and understand the brand and target audiences for an effective strategy and execution.
Strategy
We’ll create a plan detailing our proposed solutions and milestones. Our goal being to efficiently and effectively meet the needs and objectives we've outlined together.
Execute
Our creative team will execute on the project, in reference to the creative brief and objectives. We’ll present updates on agreed milestones as we progress to completion.
Review
To finalise, the work will be reviewed internally against all requirements and objectives. Adjustments will be made where necessary before handover as a final deliverable.
What information do you need from a client before you can start work?
Basic details on the project scope, any specific dates to work around and budget are enough to move into a discovery call to see if the project requirements are a good fit for our capabilities. If so, we will then respond with a detailed custom proposal.
What do you love most about your job?
The diversity in industries and people we work with and the relationships we build along the way. Helping good organisations grow and creating amazing creative work that brings real value.
What inspired you to start your own business?
Worn by uninspired and out of touch brands, our team began with a vision to build meaningful brands that improve the way people think, feel, or live in the world.
Why should our clients choose you?
We will first ensure your project is a good fit for our capabilities and that we're confident we can deliver a great result before moving ahead. Our rigorous creative process and experienced in house team assures successful project outcomes.
To learn more about who we are, our values, and case studies, check out the online document below.
https://www.dropbox.com/s/3zu5e6okg38zqo2/Mude%20Creative%20Intro.pdf?dl=0
Can you provide your services online or remotely? If so, please add details.
Our team is fully equipped and highly adaptable to provide all services online or remotely as needed.
Video Production
Video Portfolio - https://vimeo.com/mudegroup
Videos that tell a story, connect with stakeholders, drive engagement, inspire action and simplify the complex.
With our own production and music studio, film crew and editing suites, our team is able to shoot (and help market) any type of video from ideation all the way to distribution.
Intro Doc / Case Studies
https://www.dropbox.com/s/3zu5e6okg38zqo2/Mude%20Creative%20Intro.pdf?dl=0
Brand Strategy / Branding
Intro Doc / Case Studies
https://www.dropbox.com/s/3zu5e6okg38zqo2/Mude%20Creative%20Intro.pdf?dl=0
Brand strategy that creates differentiation and distinction.
Our detailed process involves refining core brand elements such as purpose, vision, mission, values, user personas / journeys, brand attributes, positioning and messaging, tagline, value proposition, competitor analysis and prioritising brand objectives.
This work will then be utilised to inform creative directions for the brand identity and concepts across logo, colours, type, graphics, imagery, icons, etc and refined into a brand guide.
Digital - Websites & Digital Marketing
Intro Doc / Case Studies
https://www.dropbox.com/s/3zu5e6okg38zqo2/Mude%20Creative%20Intro.pdf?dl=0
Websites, web apps and digital marketing that increases brand engagement and automates processes.
Broadly, this service pillar covers all areas of web design / development and digital marketing activities such as SEO, Google Ads, Social Media, EDMs, Website Optimisation, etc
