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About

i Local Marketing is an SEO firm offering a range of services such as: SEO Services, Social Media, Marketing, Web Design, Print Design, Multimedia, PPC, ORM, and LBLO. Our rates are competitive and our approach is accommodating as your suggestions and ideas are always valued.

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Q&As

Several factors such as consistency, colours, typography, imagery, simplicity and functionality all contribute to good website design. When designing a website there are many key factors that will contribute to how it is perceived. A well designed website can help build trust and guide visitors to take action.

1. What Are We Actually Delivering?
2. What Are We NOT Delivering?
3. Is There A Deadline?
4. What Is The Benchmark For Success?
5. Who Is The Client…Really?
6. Who Is The Point Of Contact?
7. Who Is Doing The Work?
8. Who Is The Audience For The Work?
9. Has This Been Done Before?
10. What Might Get In The Way?

1. Planning & Strategy
Providing in-depth consulting and research analyses considering customer market budget and goals.

2. Design & Develop
We provide you with the best tailor-made marketing packages and services that will work for your business.

3. Test & Deliver
Ensuring that everything is tested and functional and delivering on time.

Client Information – Understanding.
1. What is the story behind your business?
2. When did you start your business?
3. Where are you in your journey?
4. What does the future hold for your business? What’s your vision?
5. What are your values and beliefs?
6. What do you love about what you do?
7. What makes you excited to come to work every day?
8. Who are your ideal clients/customers?
9. What makes your business unique?

Branding and Marketing Information.
1. What are your goals for this project/our cooperation?
2. What is your definition of project success?
3. What aspects of digital marketing do you want to focus on?
4. Who is your business’ target audience?
5. How do people currently find your company on the internet?
6. What type of relationship do you have with your audience?
7. What actions do you typically want your audience to take after seeing your content?
8. What is your budget for this project?
9. What marketing metrics do you currently track?
10. What is your timeline/deadline for the delivery of the project?
11. In regards to your experience with digital marketing, what do you think has worked for you in the past and what hasn’t?
12. Have you worked with a digital marketing agency in the past? If so, what was your experience like? What was the outcome?
13.If applicable, why did you change agencies?
14. Why did you select our business for this project?
Is there anything else we should know?

Business and Industry Information.
1. What are your short and long-term goals as a business?
2. How do prospects find your products or services at the moment?
3. What makes a prospect buy your product or service right now?
4. What does your sales process look like?
5. What is your upsell strategy?
6. Are there seasonal patterns that affect your sales?
7. What are your biggest sales challenges?
8. Who are your top 3 main competitors?
9. Who serves you as an inspiration for your business?
10. What makes your business unique in the market?
11. What are some of the biggest challenges your business has faced?
12. What are some of the most common difficulties experienced by your customers?

Brand Assets, Account and Contact Details.
1. Who is the main point of contact at your business?
2. Who are the decision-makers in your department?
3. What is their contact information?
4. What type of communication works best for you?
5. How do you handle password management of your company profiles?
6. Do you have a crisis communication plan in place?
7. What is the procedure for dealing with a customer complaint or problem online?
8. What is your business address?
9. What is your business billing information?
10. Are there any documents about your business that we should read and keep on-hand?

I love that marketing gives you the opportunity to be so creative but also so strategic at the same time. You have the opportunity to come up with these really great campaigns, emails, etc., and it’s so great to see your work come to life, but it’s also so fun to see how your consumers are reacting to your work. I also enjoy meeting new people every day and helping individual businesses achieve their goals.

1. You Talk, We Listen.
As a digital marketing agency, we strive to understand our client’s business goals first. Then all decisions are made with those goals in mind. A shiny new website is worthless if it doesn’t help you reach your goals.

2. We Value Integrity.
We believe in doing business with honesty, integrity and a sincere heart for others. We aren’t going to sell you something you don’t need. We won’t lie to get your business. We will treat you with kindness and respect. The way it should be (and far too often is not).

3. We Know SEO.
Search Engine Optimization (SEO) is the art of being found in search engines like Google, Yahoo and Bing. Unless your site appears prominently on the search engines, potential customers will take their business elsewhere.

4. We Create Outstanding Designs.
We create one-of-a-kind web designs and also have many prebuilt templates that are available for just about any industry. Our goal is to position your business as a top player in your industry and surpass all competitors. A top-notch, professional web design boosts credibility with all customers (existing and potential) and ultimately leads to future growth.

5. We Specialise in WordPress and Many Other Platforms.
We build most of our sites with WordPress the best open source CMS. We are not limited to WordPress and we use and work on many other platforms such as Joomla, Shopify, PrestaShop, etc.

6. We Write Code That Works.
We take the time to hand code all sites using the latest technology and cross-compatibility. Whether you use a Mac or a PC, an iPhone or an iPad we believe your site should load properly everywhere. We make sure to test our code in all the major browsers available.

7. We Measure Our Success.
Visitor tracking allows us to measure our success and see what is working and what is not. Monthly reports are emailed to you and full traffic data is available online anytime.

8. We Deliver On Time.
We know that time is money in business, so we set realistic deadlines (for ourselves and for our clients) and stick to them. We communicate constantly with our clients to give them updates as we progress and get projects launched by the agreed launch date.

Services

First impressions last and your website is likely to be the first visual point of contact for your potential clients. The first glance will be the forum for which all potential clients will form an opinion and compare your business to your rivals. Most websites are designed by web designers with little or no understanding of their clients’ needs. We value your ideas and suggestions and work from this to design a website that promotes and supports your business. In creating an authentic website for your business we will also make your website a valuable asset to your business by generating more leads, increasing sales and positioning your business as first rate.

Social media has become the most populated and frequented web-based form of interaction. And the most considerable aspect of social media that most business owners have come to realise is that people will share their sentiment towards anything and everything they encounter. Developing a social media marketing strategy that works for your establishment is imperative in order to build quality for your brand and ultimately generate sales.

Social media websites are designed for connecting people. If your content is interesting, your followers will share it amongst their networks, spreading the reach of your brand.

Some of the most effective online marketing methods are based on search engines aiming to leverage the huge number of people who use these media daily. I Local Marketing specialises in doing just that, making use of search engines (ie Google, Bing and Yahoo) to promote your websites and services.

It's never too late to implement SEO, the best time to do it is now. The earlier we do SEO for you, the faster and the better you will be positioned against your competitors. SEO will remain as a potent online marketing arsenal for many, many years.

Reputation management is becoming progressively important. No matter how good you are at what you do, it’s impossible to please everyone constantly, so it’s quite possible someone could tarnish your good name at some point.
How much significance do you place on your reputation?
From a financial point of view, our reputations help us get work, make money, and be more influential. On a personal level, a good name is something of which you can be proud. It is something that makes you feel good.

As it becomes increasingly easy for people to make their feelings known and published for all to see, many businesses are invoking reputation management strategies to help protect their good name.

We are proud to offer a wide range of design & print solutions from developing a new brand identity to business stationery, marketing campaigns and creating large banners or posters.

And in this ever evolving electronic era, we can even design your online marketing; websites, videos, even e-marketing campaigns; newsletters and publications.

After instant results that guarantee your marketing campaign thrives?

Organic Search Engine Optimisation (SEO) takes time to produce good results. A worthy backup is to implement a moderate pay per click (commonly referred to as PPC, or AdWords) search engine marketing campaign to get immediate results.

People find products and services they are looking for in search engines by typing search terms or keywords. When the target keywords on your PPC campaign are typed by users on search engines, your ads appear on top, below, or alongside organic search results. The position of your ads against your competitors will depend on how much you are bidding for your target keywords and your quality score. Depending on the campaign settings, your ads may also appear on various sites that are part of the Google, Bing and Yahoo! networks. There are many options to target your customers—some of the targeting options are by device, location, language, scheduling, and keyword matching. When they click on any of your ads, they are directed to a landing page on your website where you can convert them to leads or customers via an inquiry, contact form, or 'buy now' buttons.

Building 'reviews' is a crucial factor for successful local visibility and so it is an important feature in our Local Buzz service.

What are Your Competitors Doing?
The number of businesses looking at optimising their local listings, citations, maps, and reviews are increasing.
People and businesses are increasingly looking at local listings for shopping, dining, services, vendors and more. For these reasons, appearing in local search results can help a business stand apart from its competition.

When it comes to understanding your website and how we can customise a marketing campaign for you, we need to understand YOUR website, and particularly what issues your website may have that impact your ranking in the serch engines.

A Website Audit Report allows you to get a professional health check on your website covering Web Design and Web Structure Analysis, Page and Link Errors, Page Title and Meta Description Issues, Back links Analysis, URL Architecting, Duplicate Content Analysis, In-depth target keyword analysis, and much more! When you want to invest in an online marketing campaign, particularly SEO, it is important to have a deep analysis of your website completed beforehand so we can customise your marketing campaign. Running a long term online marketing campaign is a serious investment and should be well researched early in the process. As with anything of great importance, due diligence with proper research ahead of time will always produce better results in the long term.

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