Gold Coast Graphic Design
Burleigh Heads
Burleigh Heads
Gold Coast Graphic Design will bring a breath of fresh air into your business and make you stand out among your competitors, helping to build a positive first impression by creating contemporary, stylish, affordable solutions. We have been on the Gold Coast since 2004 and with a combined experience of over 45 years we have a strong passion for helping to brand and market small to medium businesses.
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Describe your creative process.
STEP 1. MAKE TIME FOR PLANNING
This is where the journey begins. The planning stage is the most important. We start by analysing the market and establishing your position in it. It’s crucial to identify points of differentiation between you and your competitors, and to determine your strengths and advantages. By collectively walking the same path, working towards a shared goal and outcomes, we’ll pinpoint the perfect design.
STEP 2. RESEARCH
Together we identify a style, theme or image that dictates the direction of your design. We will also conduct our own research to complement yours. Including researching your competition to ensure that your logo stands out from the crowd.
STEP 3. READY, SET, DESIGN
The collected data is broken down, analysed and mulled over. How will your brand stand out from the crowd? How can its unique qualities best be showcased? This step is a period of careful contemplation, a time of investigating different ideas that give your product the best platform and tell its unique story to optimum effect. We use a mix of your vision and our interpretation, this can sometimes lead to really creative thinking. Design concepts are developed and presented to you for your feedback.
STEP 4. ALTERATIONS AND FINALISING DESIGN
It is at this stage that other design companies can suddenly become "very busy" and often evasive. We know that the key to our success is our Love Your Logo Guarantee - and that can only be achieved by working closely with you throughout the process. If necessary, we will even invite you in to watch the alterations being made on screen. We supply the original vector files, multiple colour/layout logo suite, jpegs/PNGs and logo style guide for you to keep. (No hidden or extra cost)
STEP 5 - LAUNCHING YOUR NEW LOGO DESIGN
Some companies will need a complete package of market grabbing initiatives featuring their new logo on a range of mediums: website, shopfront/service signage, business cards, print promotions, vehicle and uniform advertising, stationery and trade shows or industry events. Others will just be starting out and may only need an eyecatching business card.
What inspired you to start your own business?
FROM HUMBLE BEGINNINGS!
It all began 2004 at the kitchen table of Kelly’s small apartment in Palm Beach (with her grandfather’s 486 PC) staying up late and taking on any job she could get her hands on. Kelly was determined to start her own business and through hard work and determination the computer upgraded and moved to a desk of its own, then a separate bedroom, then eventually a studio all of its own. After some great mentors and guidance the team grew and became a talented, award winning crew. Some of these spectacular designers still lead the studio. Now in a converted warehouse studio at Burleigh Heads the team prides itself on providing a creative environment small to medium business can come, work in person and experience a hands on approach to creating the visual identity for their business. The team has a strong emphasis on understanding how important it is for people to be connected to “The Dream” they are about to undertake of starting their own business
Why should our clients choose you?
+ Logo design guarantee (we will work with you until you are 100% happy with you design)
+ Been in business locally since 2004
+ We can design via email or you can sit beside your designer if you want to have creative input
+ Thickest high quality business cards as a standard (too important to skimp on)
+ Free design consultation to make sure you are comfortable and to share your vision
+ Copyright ownership if given to you (this is very important legally to obtain)
+ Logo files are provided in several design layouts and in a full set of file formats to keep
+ Most of our team topped their classes and have won design awards
+ You work 100% with your designer personally, not a sales manager
+ Website hosting and domain are local services with personal service
+ Website include complimentary organic SEO services (I teach you how to get your website in Google for free)
+ We offer several websites platforms like Wordpress, WIX and a private CMS Platform to make sure you get the right long term website (most only offer the 1 they know)
+ Friendly team studio with several designer to have input into your design/marking strategies
+ Marketing knowledge and experience advice at no extra cost
+ Flexible options tailored to your requirements
+ Not a boutique/niche agency that can only do one style
+ Several printers to offer different item (who does the best as opposed to only offering 1 thing)
Logo Design
We understand starting a new business can be a big step! To give clients peace of mind we have a "Love Your Logo Guarantee" option as well as the opportunity to come into the studio and work beside your designer.
We guide you through this process and give you the confidence to promote your business with pride. We also provide all the printable and professional files you will need to keep for the future including style guide and colour/layout variations. No hidden or extra costs
Website Design
One of the best investments you can make in your business is a great website! Target the right audience with an online presence built for a specific purpose and tailored for you. Every business is different, so why should your website be built like everyone else’s? Don’t settle for a cookie cutter option. Websites can be aimed towards so many different target markets, and require different functionality or platforms.
We focus on organic SEO to bring you more business without ongoing costs! We can use Wordpress, Wix or a private CMS Platform
Business Marketing
Not sure where to start? You're not alone. We love sharing with you marketing tools customized to your goals and target market. Be confident in your message! We start with a planning session to explore your services, products, target market, what makes them buy and where they like to buy (and so so much more). From here a marketing plan can be made to make sure you are getting the best out of your budget
Packaging Design
How do you make customers notice your product over all others on the shelf? It all starts with packaging design. The design is what piques their interest, the content is what sells it and the product’s quality is what secures their loyalty. When they think of the product, you want them to think only of YOUR brand. First impressions are EVERYTHING when it comes to the success of your product, and that outcome is often determined by the packaging. Customers do judge a book by its cover, and with such high stakes, there’s no room for shortcuts.
Branding Design
Create the right foundations from the start by investing in your brand design. What’s important to you? What makes you unique? These are what give us our driving force. It is important to understand the difference between a logo and your branding. Logo Design should be timeless and encompassing of your story. It should be able to represent your company 100 years from now. Your visual message may change over time as your marketing strategy changes, but your logo will never change. Your branding, however, will evolve with you, your products/services and your customer’s desires.
